How To Start A Record Label Online: Music Business
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About this ebook
NEW Edition April 2023 - How to Start a Record Label Online
For indie musical artists of every kind, there's nothing quite the same as the allure of artistic control. Music labels are notoriously tight-fisted and controlling. They can keep you from enjoying creative freedom, to say nothing of how they can impinge upon your ability to claim royalties and make money off your music. Indie labels allow artists the artistic control, freedom, and dignity they deserve.
Thankfully, creating and releasing your music label online has never been easier, and with this guide to how to start a record label, you can:
Develop Your Label's Concept and Identity
Even before you post material for your record label online, you must have a record label. That means developing a clear concept for your label's identity, the type of music you wish to produce, and your target audience.
In this book, you'll learn how to nail the basics of indie record label development and branding and score hits when you post things online. Vital online music business branding tips include:
- Think about what makes your label unique. Why should someone choose to support your label? What type of art do you make, or what stances do you take that music fans cannot get with other labels, indie or otherwise?
- What type of musical genres are you targeting? Taylor Swift's audience is very different from Kanye West's.
- Buzz is key. Whatever you think about either in their long-standing feud, its very existence has fueled their popularity with fans and their status within their genres even further. While you may not want to strike such a feuding tone, most attention is good attention, and audiences love a bit of juicy drama.
- What they love even more, though, is relatability. What truly makes an artist or label last is not getting first-time buyers but loyal, regular followers who come back, buy, and support them time after time. This is a massive aspect of the music industry, and this book can teach you how to craft an image and concept with broad appeal while still feeling authentic and relatable.
Develop an Online Presence
The revolution may be televised, and it will be Tweeted. An effective online presence is essential for music labels, especially indie online labels.
Among music industry books, this is one of the best when it comes to analyzing strategies for developing and increasing your online presence, such as:
- SEO strategies for indie music labels to attract views and clicks
- How to convert those clicks into sales
- The ins and outs of online distribution
- Effective social media music label marketing strategies
- How to build a loyal social media following
- The metrics to pay attention to measure and boost online exposure
- How to translate an online presence into real-world success
You're online right now. And so is your future
The dream of owning your indie music label is closer than ever. With this guide to indie label creation, you can create the next great music sensation online in a more innovative, savvier way.
Thomas Ferriere
Music industry professional, former radio producer, music producer, music publisher, sound engineer, DJ, and instructor. Granted permanent member by SACEM in 2014 for accomplishment in the music industry. I also hold a master's certificate in the music business at the Berklee College Of Music. During my career, I launched many music ventures and started to teach online. I am Co-founder and CEO of a successful marketing agency in Pasadena, CA.
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- Rating: 2 out of 5 stars2/5Too much generic material found everywhere on the internet with just one Google search action. Waste of time to read it. Seems like it's mostly meant to promote courses by the reader and affiliate links.
Book preview
How To Start A Record Label Online - Thomas Ferriere
Start an Online Record label
Steps, Insights, and Strategies
https://thomasferriere.com
© Copyright 2014 by Music Marketing Rescue. All rights reserved.
THIS DOCUMENT IS GEARED towards providing exact and reliable information regarding the topic and issue covered. The publication is sold because the publisher is not required to render accounting, officially permitted, or otherwise qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.
- From a Declaration of Principles, which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.
It is not legal to reproduce, duplicate, or transmit any part of this document electronically or in printed format. Recording this publication is strictly prohibited, and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.
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The information herein is solely offered for informational purposes and is universal. The presentation of the data is without a contract or any guarantee assurance.
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Table of Contents
Start an Online Record label
Table of Contents
Introduction
Chapter 1
setting up the business
Home base vs. office rent
Business form; LLC or DBA
Sound recording copyright
Create a Website for Indie Record Label
How Record Labels Get Music Royalties with SoundExchange
Chapter 2
Seeking for artists
Where to look for artists
Preparing contracts
Sign contract online
Chapter 3
Make the Record
Recording Funds
Funding the Recording with Crowdfunding
Outsourcing mastering online
CD artwork
Photo shooting
Chapter 4
Distribution
Online Distribution
TuneCore
Cdbaby
Bandcamp
Distrokid:
How NFTs Are Revolutionizing Online Record Labels
Publishing an NFT on OpenSea
Chapter 5
14 Music Marketing Tips For Indie Record Labels
1. Build a Brand
2. Understand Your Audience
3. Use Email Marketing
4. Take Advantage of Social Media Marketing
5. Set (and Stick to) a Release Schedule
6. Focus on Quality
7. Develop an Offline Ground Game
8. Harness YouTube and the Power of Music Videos
9. Get a Little Help from the Right Friends
10. Press release
11. Electronic Press Kit and One Sheet
12. Blogs review
13. SoundCloud
Chapter 6
Merchandising
Types of merchandise
Sell merch online
Sell merch on live touring.
Chapter 7
Create a Star
Make the buzz online.
How to Build a Faithful Fanbase for Indie Record Label
Conclusion
Introduction
I
want to thank you and congratulate you for buying this gig, Start a record label online.
The music industry ." at a crossroads. On the one hand, with new mediums challenging their monopoly, major music labels aren’t what they once were. On the other hand, the rise of iTunes, YouTube, Amazon Music, SoundCloud, and other digital media-sharing mediums characterize the new music industry, helping more people get their music out unimpeded by the record industry.
Between those two extremes lie indie labels. The technology and means for creating your indie label are more affordable and accessible than ever before. Add to that the aura of true
artistry and the allure of being your own boss,
It should come as no surprise that indie