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MBA: 10 instant MBA lessons

MBA: 10 instant MBA lessons

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MBA: 10 instant MBA lessons

avaliações:
4/5 (6 avaliações)
Comprimento:
67 página
47 minutos
Lançado em:
Dec 23, 2011
ISBN:
9781908864376
Formato:
Livro

Descrição

If you are thinking of doing an MBA but haven’t got the time this is the book for you. If you can’t afford to do an MBA this is definitely the book for you. If you are currently doing an MBA and can’t see the wood for the trees you need this book now! Discover the six major thought leaders whose ideas you need to understand in order to advance your career; why today’s recruiters are as interested in your people skills as they are in your ability to create a finely honed spreadsheet; what everybody’s talking about – from USPs to EQs, learn how to break through the jargon; how to handle the seven drivers of change in the new world of work; what you need to do to maintain your competitive edge. MBA provides top tips for rapid career advancement minus the academic jargon and unnecessary waffle. Just get straight to the good bits…Start reading MBA today and put your career on the fast track now.
Lançado em:
Dec 23, 2011
ISBN:
9781908864376
Formato:
Livro

Sobre o autor

Nicholas Bate runs Strategic Edge Ltd, a consultancy that enables individuals to realise and release their full potential. He works extensively with individuals and teams in organisations as similar and different as Microsoft, Marks & Spencer, Philips Electronics and Hudson Global, Intel, as well as many non-corporate organisations.


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MBA - Nicholas Bate

Contents

Know your thought leader 1: Michael Porter

Thank goodness: no case studies and no syndicate work!

Know your thought leader 2: Gary Hamel

Pricing – it depends how you look at it

Planning and strategy

Good is simply no longer good enough!

New World of Work drivers 1: acceleration

Successful consultancy

Financial feedback

New World of Work drivers 2: automation

MBA

10 instant MBA lessons

Infinite Ideas with Nicholas Bate

Introduction

So: the MBA. Those magical three letters – rapid promotion, a better job with a decent car and untold wealth! Well, maybe. All of these things can happen and do happen. The only challenge is that it’s a big investment to take a year out of your career path or commit endless weekends to a part-time version. Especially when what you really want is to be able to think, perform and, hopefully, earn like a top MBA student.

That’s what this book is designed to do: give you MBA thinking without the MBA schedule of assignments; give you the MBA language and models without wading through the endless reading lists of textbooks. To give your brain a refresh. And, incidentally, if you are already doing your MBA it’ll help you distinguish what’s vital from what’s trivial, too.

You’re smart and ambitious and want an accelerator, or you’re a bit jaded and you want to reinvent your career. Either way this book will help – because, as you are probably aware, the MBA is shifting ever so, ever so slightly. Of course the old favourites, such as Boston Matrices or Porter’s value chain, are still there. But the new MBAs are fighting hard to win time on softer skills – emotional intelligence and experiential marketing, for example. That’s what your current employer needs now (in fact, craves now) or is what your future employer will want to be convinced – at the interview – that you can offer. Here’s the point which is often lost: however much you study some MBA topics, few people get the chance to influence them hugely. But with experiential marketing or personal leadership – well, it’s down to you and that’s very exciting!

How might you use it?

Read one idea per week and implement the idea in your business.

Use it as part of a group project for business improvement at work.

Read it alongside your full or part-time MBA in order to ensure that you can see the wood for the trees.

To decide whether you do want to commit the time to an MBA, proper.

There is no doubt about it, the business world just gets tougher and tougher. But there’s equally no doubt that those who invest in thinking differently, in pulling ahead from the crowd, in constantly seeking fresh brilliant ideas are not just those who survive, but also those who thrive.

These ideas are taken from Instant MBA: Think, perform and earn like a top business-school graduate. 

1

Know your thought leader 1: Michael Porter

Michael Porter: man of strategy, man of the ‘value-chain’. Is this any

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6 avaliações / 2 Análises
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Avaliações de leitores

  • (5/5)
    This is an amazing book to get the MBA in the fastest way! Great book!
  • (4/5)
    Concise ideas and centralizing concepts that matter most.
    What I really liked about this short read is that it demystifies the sacred MBA.
    In the end, it all boils down to your focus on... again, what matters most for you.

    Key ideas most business students will already know off will be put in perspective:
    1-Porter's 5 force analysis: threats on/from product, competitors, newcomers, suppliers, customers

    2-Value chain analysis: understand your product/service delivery process, and how value is added in each step

    3-Keep up with the gurus and knowledgeable people, talk to them, whether inside or our outside your organization/circle

    4-Set aside a budget to continue learning

    5-Give lectures and blogs, and share your ideas abundantly (it can start with a review)

    6-Know your core competency: how do you provide customers benefits, make it difficult for competitors to copy you, and make your value transferable to other products/ideas/services?

    7-Constantly reinvent and revolutionize your ideas (embrace change)

    8-Pricing: remember that when you have a valuable product, your price is your primary marketing business card (are you cheap, or premium?)

    9-Plan & strategize: copy strategies that work, from people who succeeded, focus on incremental improvements and simple/quick strategies, use project management, communicate abundantly about what you do and where you want to go, and make sure things get done by those who are capable of doing it (don't become a strategy book, but rather an operational strategist)

    10-Good is no longer good enough: competition is high and knowledge is now doubling every 73 days; stay in the trend

    11-Acceleration and automation: these are facts we now live with; get used to them and sharpen your unique skills; automation will not stop, and it'll accelerate ever faster; but high-tech is not high-touch; an email, a slide-show, an executing robot are all very good, but they will (hopefully?) never provide the human touch of transferring confidence to you with a smile at the end of the service

    12-Finances: this is the topic that most gets flunked by MBA's, for a reason: unless it is your profession, you will find it very boring; in addition, financial scandals are almost a norm in the financial era, so even the best understanding of financial statements does not prevent misleading; so what's this chapter about? Balance sheet, profit & loss and cash flow statements are important, but remember that a company's success is first determined by its people and public perception; an indebted company can remain afloat for a long time if its clients are permanently buying from it (this is not to encourage debt ); but a sound company will fail miserably if customers boycot it. So look at the statements, but remember to see the full picture, too.