Your Ultimate Marketing Guide to Blogging and Content Creation
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About this ebook
'Your Ultimate Marketing Guide to Blogging and Content Creation' endeavours to point out and explain six crucial elements of the successful marketing strategy for bloggers and small businesses. It covers a range of marketing activities you could try as a blogger or a small business owner to get greater online exposure and boost your conversion. Those activities include, amongst others, producing high quality content (chapter 2). You will have a chance to learn how to set up your brand new blog or website and how to choose the best options available. You will also find out how to get SEO for your website right. In chapter 3, you can read about the importance of networking for building your brand. You’ll also get better understanding of social media for marketing in chapter 4. With the useful checklists included in this chapter, social media marketing will be a plain sail from now on. ‘Understand your audience’ should be your first commandment. Chapter 5 reveals all about how, when and what to do in order to fully get what your audience wants. In chapter 6, you will read about multi-channel marketing and how to take advantage of various digital channels and their broadcasting potentials. Last but not least, in chapter 7 you will find out how to use language, style and tone. when writing for a specific audience. Moreover, you’ll be given a few tips on writing for blogs and marketing collateral.
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Reviews for Your Ultimate Marketing Guide to Blogging and Content Creation
4 ratings1 review
- Rating: 3 out of 5 stars3/5this book needs more examples from best practices (ecpecially social media)
Book preview
Your Ultimate Marketing Guide to Blogging and Content Creation - Gosia Furmanik
Your Ultimate Marketing Guide
to Blogging and Content Creation
Gosia Furmanik
@gosiamf
A short introduction to Your Ultimate Marketing Guide to Blogging and Content Creation
What’s the hassle about?
What is a brand exactly?
What’s in the ebook?
Produce content – high quality and valuable one
Setting up your ‘gorgeous’ brand new blog
High quality content vs SEO
Network, network, network
Get social - social media marketing
Google+
YouTube
Delicious
Your audience – who are you really targeting?
Understanding your audience
Google Analytics
User flow
Bitly
Google Trends
Social Mention
Emails/Comments from your audience
Think multi-channel marketing
Be consistent
Logo + name = brand?
Language, style and tone
Do not try to be everything to everyone
A short introduction to Your Ultimate Marketing Guide to Blogging and Content Creation
What’s the hassle about?
Let’s be clear. It’s extremely unlikely you will get great online exposure as a blogger or even a small business without doing any marketing. Marketing can be costly, you may think. Yes, indeed – it can be an expensive venture. But if you handle it wisely, you can keep costs low and get good results. Brands and well-recognisable personas do best in the blogosphere. Therefore, you might want to consider prioritising branding as your main marketing mix effort. I am not talking here about huge budget branding activities but subtle content marketing-driven branding.
‘Why would I or my business want to become a brand?’ you might ask. The answer might be more obvious than you could possibly expect. Becoming a ‘brand’ or in other words ‘an authority’ or even more colloquially ‘a guru’ in a certain field can help to generate some extra income. In some cases, it can even replace a day job and become a main source of income. If you do not look specifically for financial benefits, all efforts you put into your branding activities may assist you with working on your personality. Furthermore, all activities you perform when you work on your brand give you a valuable experience you can use in your curriculum vitae or cover letter. It might also add this extra layer of confidence when needed the most – in stressful and challenging situations, e.g. speaking in front of public or job interviews. For a small business a strong brand means greater recognition among customers and potential customers which subsequently can improve conversion rates. It will also add some depth to your products or services that goes beyond usability or quality. It will give you a status which is much harder to erase from your customers’ minds than acknowledgement of practical benefits gained from using your product or service alone.
What is a brand exactly?
According to American Marketing Association [07/2014] ‘brand is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers’. This is rather a ‘dry’ and commercial definition of this term. In the digital age we live, broader meaning of this term covers more than a distinction between products or services. It has evolved to a more complex socio-commercial term that can be extended to all content producers and public personalities. Hence, bloggers and other authors can be included under this wider ‘umbrella’ definition. Brand usually represents a suite of features (similar to personality features; e.g. cool, elegant, healthy, motivating or