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    Huntington Beach
    Huntington Beach
    Huntington Beach
    Ebook152 pages44 minutes

    Huntington Beach

    By Marvin Carlberg and Chris Epting

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    About this ebook

    For more than 100 years, Huntington Beach has been a scenic haven for locals and tourists alike. Huntington Beach has also been the subject of many postcards. After all, Surf City, USA is a wonderfully picturesque place. Compelling printed images of the famous pier, downtown, the parks, people, agriculture, and businesses became some of the city s most popular souvenirs. Postcards such as these evoke the magic of long-gone summers; wistful, nostalgic glimpses of a classic Southern California beach city and they are just as lovely today as they were decades ago.
    LanguageEnglish
    PublisherArcadia Publishing
    Release dateMay 18, 2009
    ISBN9781439623138
    Huntington Beach
    Author

    Marvin Carlberg

    The gathering of images and historical research was a collaborative effort by three diverse talents. Patricia L. Stephens is a Berea College student and journalist who discovered many of these rarely seen images while doing research work at the Berea College Archives. Howard Carlberg is a photographer and prominent Berea resident who has coordinated many festivals, public dances, and craft workshops in Berea. Marvin Carlberg is a historian and collector of postcards, photographs, and other vintage memorabilia. This is his second book with Arcadia Publishing.

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      Book preview

      Huntington Beach - Marvin Carlberg

      STREET

      ACKNOWLEDGMENTS

      Unless otherwise noted, the postcards pictured in this book are from the personal collection of Marvin Carlberg. Thanks to fellow deltiologists (postcard collectors) for helping fill in the gaps and share some of their postcards as well: Aaron Jacobs, Randy and Sharon Lynn, Ronn Rathbun, and Charles Sanders.

      Postcard publishers:

      The Benham Company, Los Angeles

      Columbia International, North Hollywood

      Dexter Press, West Nyack, New York

      Frashers Fotos, Pomona

      Gilmore Photo Laboratory, San Pedro

      Golden West Photo, Long Beach

      Hitchcock Photo

      Mitock and Sons, North Hollywood

      Newman Post Card Company, Los Angeles

      Walt M. Reeves, Los Angeles

      M. Rieder, Los Angeles

      Rigdon’s Pharmacy, Huntington Beach

      The Rotograph Company, New York

      Royal Photo, Colton

      Curt Teich and Company, Chicago

      Western Publishing and Novelty Company, Los Angeles

      Wood’s Print, Los Angeles

      PREFACE

      It is fascinating to look at these old postcards and see what Huntington Beach was like 100, 50, or even 25 years ago. I grew up in Huntington Beach when it was a small town with miles of undeveloped open space, strawberry fields, and Ed’s Dairy, which had real cows. The Pacific Coast Highway skyline was filled with a large number of oil derricks, many more than are seen today. I remember some of them were painted like bucking broncos, siphoning their oil riches from great underground pools. Main Street today is barely recognizable from what it was not too many years ago.

      I have collected postcards for as long as I can remember. My grandfather was a civil engineer who traveled around the world designing improved water treatment facilities in developing countries. He would send picture postcards from these faraway lands, places I had never heard of but wanted to learn more about.

      The first postcard I remember getting of Huntington Beach was a promotional one from the Beef Palace, an amazing butcher shop near where I lived as a child. It had two life-sized fiberglass cows out front that my mom would let me ride while she was shopping inside. The owner somehow found out I liked postcards and gave me one from the stack on top of the counter that I could look up to but couldn’t reach. I still shop there today. The employees are consistently knowledgeable and friendly. I wish that there were more fine family businesses like it still in Huntington Beach.

      In building my postcard collection, it was hard to find old cards of Huntington Beach in Huntington Beach. I figure this is because most postcards are either mailed out of town or carried back home to friends and family. I scour the vintage collectable paper shows around Southern California and am thrilled when I make a new discovery. And the Internet has been a tremendous resource connecting collectors with postcard sellers around the country and world.

      Working on this book has been a great experience and has given me the excuse to do some local sightseeing and visit some corners of the city that I had never explored before. Many of the historic buildings pictured in this book are long gone, but others remain, and some have been repurposed.

      Looking at these postcards brings back such great memories of the old days in Huntington Beach when times were quieter and there was more open space and agriculture. Some images are familiar, yet they are different today. For example, pictured in the book is Huntington Beach High School as it looked in 1926, long before I graduated from there. It has mostly retained its original look, yet it definitely has changed throughout the years. Many of the original school buildings were damaged in the 1971 Sylmar earthquake and rebuilt to modern standards, but they lack the character of the original style.

      We have included excerpts from some of the original messages found on the postcards when they were mailed, messages that give an extra dimension and flavor of the time period. I hope you enjoy browsing through the images in this book and that it brings back some happy memories of your own, whether you live in Huntington Beach or are just passing through.

      —Marvin Carlberg

      INTRODUCTION

      Huntington Beach has always been sort of a postcard city. Going back more than 100 years that people have lived and visited here, its unique location and near-perfect climate have created the ideal backdrop for photographers and artists, and the results over the years have been spectacular (as documented in the images contained in this book).

      A brief history of Huntington Beach goes back to when it was a 30,000-acre Spanish land grant when the Stearns Rancho Company ran cattle and horses and raised

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