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    Maynard
    Maynard
    Maynard
    Ebook148 pages36 minutes

    Maynard

    By Paul Boothroyd and Lewis Halprin

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    About this ebook

    Maynard was incorporated in 1871 as a manufacturing community. By 1880, it was one of the most influential towns in Massachusetts. As the population boomed from an expansion in business, postcards became the substantial method of communication. Local photographers took advantage of the events, pictorial venues, and influx of immigrants and visitors to create many unusual postcards of Maynard. Through vintage postcards, Maynard shows how this town, once a farming community, has retained its friendly, small-town character.
    LanguageEnglish
    PublisherArcadia Publishing
    Release dateMar 1, 2006
    ISBN9781439632758
    Maynard
    Author

    Paul Boothroyd

    Paul Boothroyd is the archivist for the Maynard Historical Society, whose archive has contributed most of this volume�s images. Lew Halprin, also a member of the Maynard Historical Society, is the co-author of four other Arcadia titles about nearby towns. Come along with Paul and Lew and share this visual life story of a mill complex and the ups and downs of the lives of its owners, its workers, and its town.

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      Book preview

      Maynard - Paul Boothroyd

      captions.

      INTRODUCTION

      Discussing postcards in the town of Maynard, Massachusetts, seems an odd pairing. The tiniest of mail items seems connected to the town only in that Maynard is one of the smallest towns in the commonwealth. However, Maynard’s early roots focused a ton of energy in a small area, and the postcard was the light that radiated out to the world.

      At 5.7 square miles, Maynard is the third-smallest town in the state of Massachusetts. The territory was formed by 1,900 acres from the town of Sudbury and 1,300 acres from Stow, with the split between the two being the Assabet River. In fact, Maynard was known as Assabet Village due to this river, which fed the town with a new life.

      Assabet Village was, initially, a quiet farming district until the Industrial Revolution finally reached full strength in America. Mills fueled this revolution, and rivers fueled the mills. So it was in Maynard where clothing and powder mills channeled the river.

      These mills also created an economic boom, so much so that the town’s namesake, Amory Maynard, and other influential people petitioned the Commonwealth of Massachusetts for a charter. The village had become its own entity, and on April 19, 1871, the charter was granted.

      Soon the new town bustled. Houses were built. Streets created. Even a new cemetery was set aside, but why? Immigrants. From all over Europe, Maynard became known as a hotbed of America, where work was plentiful for the young man, and there was a great influx.

      These men and their families gave up what they had known. They said good-bye to their loved ones, and they traveled half a world away. But they still kept in touch, and the main means was the tiny postcard.

      Postcards were popular outside of the United States, and, technically and aesthetically, foreign postcards were ahead of the United States. The reason was, in part, that only the U.S. government was allowed to print or even use the term postcard. Only the government could make use of the postcard’s rear side for information. Privately created ones were souvenir cards—not the same caliber, and they required all messages to be on the front.

      Still there have been private postcards issued as early as 1861, the recipient being a John P. Charlton, and plain postcards were in prior use. A true breakthrough in popularizing this mail item appeared at the Columbian Exposition in Chicago, May 1893. Pioneer postcards appeared in color.

      By May 19, 1898, and by an act of Congress, private printers were granted permission to print and sell cards that bore the inscription Private Mailing Card. Still writing was not permitted on the address side until 1907, when a new style of postcard emerged. On the flipside, the right was reserved for the address, while a message could be scribbled on the left. It was the postcard with the rear face divided, which is standard worldwide today.

      At the beginning of the 20th century, postcards entered a golden age. Coincidentally, so did Maynard, becoming one of the most influential towns in Massachusetts. Furthermore, Germany’s defeat in World War I ended that country’s significant influence in the postcard business. Their factories had been destroyed. American companies found it easier to compete.

      Locally in Maynard, artisans made use of new postcard techniques. The linen era from 1930 to 1960, also called the rag content, had cards with a textured feel. And the photo chrome era started in 1939 and persists to today. These postcards have the common

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