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Leading Sustainable Innovation
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Leading Sustainable Innovation
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Leading Sustainable Innovation
Ebook77 pages48 minutes

Leading Sustainable Innovation

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About this ebook

Sustainability will play an increasingly key role in the innovation process within businesses. Leading companies are already integrating these agendas, and preparing their sustainability executives to take the lead. This book demonstrates why sustainability requires innovation; explains how this opportunity can be grasped by sustainability executives; outlines the skills they will need to learn to lead on sustainable innovation; and outlines key trends in sustainable innovation and in managing innovation. Coad and Pritchard provide an overview of mainstream innovation, and draw out common characteristics of successful programmes, such as a corporate culture whose systems promote innovation. They highlight developments such as mobile technology, social media and collaborative consumption which transform the way consumers interact with companies. Viewed alongside emerging ideas on sustainability, such as the circular economy, this points to a clear need for a new set of innovation skills. Companies will face challenges in realizing these opportunities, in particular the development requirements for sustainability executives and broader organisational learning. This book is for companies who want to take advantage, and the sustainability executives who will be leading the way.
LanguageEnglish
Release dateJul 30, 2013
ISBN9781909293670
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Leading Sustainable Innovation
Author

Nick Coad

NICK COAD AND PAUL PRICHARD are partners in Sandwalk (www.sand-walk.org) a business they established to support organisations with sustainable innovation. NICK COAD has over 20 years experience of working in environment and sustainability. For nearly 10 years he was Group Environment Director, responsible of sustainability, at a FTSE 200 public transport company. He is particularly interested in influencing consumer behaviour and the role of new technology. PAUL PRITCHARD was UK Head of Corporate Responsibility at a FTSE 100 insurer who were recognised as one of the UK’s Best Green Companies 2009 – 2011. He is currently working as a research fellow at the University of Cambridge Programme for Sustainability Leadership focusing on new approaches to integrate sustainability into financial services.

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