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    The Sales and Marketing Nexus: A Quick Hit Guide On How to Grow Your Business and Increase Revenue
    The Sales and Marketing Nexus: A Quick Hit Guide On How to Grow Your Business and Increase Revenue
    The Sales and Marketing Nexus: A Quick Hit Guide On How to Grow Your Business and Increase Revenue
    Ebook31 pages20 minutes

    The Sales and Marketing Nexus: A Quick Hit Guide On How to Grow Your Business and Increase Revenue

    By Travis Kennedy

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    About this ebook

    Navigating the world that exists between marketing and sales is a tough journey as both departments have a very different view of success. What can marketing do differently to better arm sales to hit their objectives? What can sales do to capitalize on the opportunities marketing presents them? Find the answers here!
    LanguageEnglish
    PublisherBookBaby
    Release dateMay 27, 2015
    ISBN9781483554778
    The Sales and Marketing Nexus: A Quick Hit Guide On How to Grow Your Business and Increase Revenue

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      Book preview

      The Sales and Marketing Nexus - Travis Kennedy

      Plan

      Chapter 1: The Sales & Marketing Nexus By Definition

      The Sales & Marketing Nexus is the point at which marketing philosophy and sales strategy meet to form your company’s best chance to increase market share and greater profitability.

      In this book, I plan to outline the secrets of effective digital marketing and the best practices around following up on the leads produced by these vehicles. My hope is that it acts as a guide to lead you towards an effective and efficient marketing plan that results in greater overall profits.

      Best-selling authors Jack and Suzy Welch call the game of business the ultimate team sport. Since the beginning of time, or at least the beginning of business, marketing and sales have constantly been forced to work together; however, very rarely do they work in unison. Having been a marketing specialist for one B2B company and a director of sales for a publishing company specializing in B2B sales, I have seen both sides. I have also, at one time, been guilty of all of the things I am about to point out in this book, both good and bad. Luckily for me, there were signs and trends available for me to study, interoperate, and incorporate into the changing world known as the Sales & Marketing Nexus, enabling me to do my job better and more effectively.

      Marketing bases its success on the efficiency and effectiveness of its messages. I refer to this as the E & E Scale. Sales departments, however, rely on solid numbers to measure success. Numbers like sales leads, sales closed, revenue, and gross sales are the everyday indicators of success or failure within a

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