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    Getting Started with Flurry Analytics
    Getting Started with Flurry Analytics
    Getting Started with Flurry Analytics
    Ebook161 pages54 minutes

    Getting Started with Flurry Analytics

    By Birani Bhanu

    ()

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    About this ebook

    An easy-to-follow, step-by-step tutorial full of examples and code to help you quickly get started with Flurry analytics.This book is great for developers who want to track their applications instantly using Flurry analytics and who are looking to get a good grounding in how to use Flurry for analytics in their application. It’s assumed that you will have some experience with Objective-C and a basic understanding of object-oriented programming and programming in general. You must be enrolled as an iPhone developer in order to test the example projects on your device.
    LanguageEnglish
    PublisherPackt Publishing
    Release dateDec 23, 2013
    ISBN9781782177135
    Getting Started with Flurry Analytics

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      Book preview

      Getting Started with Flurry Analytics - Birani Bhanu

      Table of Contents

      Getting Started with Flurry Analytics

      Credits

      About the Author

      About the Reviewers

      www.PacktPub.com

      Support files, eBooks, discount offers and more

      Why Subscribe?

      Free Access for Packt account holders

      Instant Updates on New Packt Books

      Preface

      What this book covers

      What you need for this book

      Who this book is for

      Conventions

      Reader feedback

      Customer support

      Downloading the example code

      Errata

      Piracy

      Questions

      1. Getting Ready with Flurry

      About Analytics

      The importance of Analytics in the use of applications

      The advantages of using Analytics

      Tracking social productivity

      Determining unique visitors

      Determining user behavior

      Monitoring the performance of your ads

      Determining your content sources

      Evaluating traffic flow to your application

      Setting up an account on Flurry Analytics

      Integrating the library with your project

      Setting up basic code

      Sessions

      Active Users

      New Users

      Session Length

      Frequency of Use

      Benchmarks

      Page Views

      User Paths

      Lifecycle Metrics

      User Retention

      Version Adoption

      Demographic Estimates

      Time of Day Reporting

      Geographic Usage

      Language Metrics

      Devices

      Carriers

      Firmware Versions

      Logging Events

      Events

      Event Parameter

      Event Duration

      Segmentation

      Summary

      2. Tracking Applications

      Settings goals

      Tracking time spent

      Tracking errors

      Tracking versions

      User details

      Location tracking

      Controlling data

      Summary

      3. Data Analysis

      Funnel analysis

      Segments

      Portfolio Analytics

      User Acquisition analysis

      Customizing your dashboard

      Crash Analytics

      Big Data benefits

      Summary

      4. Technical Analytics

      Tracking your crashes

      Stack traces

      Uploading dSYM

      Response format

      Error codes

      Tracking errors

      Summary

      5. Using Your Data

      Measuring user quality

      User acquisition

      User retention

      User engagement

      User monetization

      Platforms and devices

      Investors and sponsors

      Crash detection

      Alerts

      Daily and hourly reporting

      User acceptance

      Summary

      Index

      Getting Started with Flurry Analytics

      Getting Started with Flurry Analytics

      Copyright © 2013 Packt Publishing

      All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.

      Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.

      Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.

      First published: December 2013

      Production Reference: 1161213

      Published by Packt Publishing Ltd.

      Livery Place

      35 Livery Street

      Birmingham B3 2PB, UK.

      ISBN 978-1-78217-712-8

      www.packtpub.com

      Cover Image by Sheetal Aute (<sheetala@packtpub.com>)

      Credits

      Author

      Bhanu Birani

      Reviewers

      Emil Atanasov

      Benjamin Bahrenburg

      Tom Meinlschmidt

      Acquisition Editor

      Saleem Ahmed

      Luke Presland

      Commissioning Editors

      Nikhil Chinnari

      Poonam Jain

      Technical Editor

      Nadeem N. Bagban

      Copy Editors

      Alisha Aranha

      Brandt D'Mello

      Deepa Nambiar

      Project Coordinator

      Suraj Bist

      Proofreader

      Ameesha Green

      Indexer

      Rekha Nair

      Production Coordinator

      Adonia Jones

      Cover Work

      Adonia Jones

      About the Author

      Bhanu Birani has four years of experience in the software industry and a lifetime association with the technical industry. After years of programming in different programming languages, he started developing applications for iOS devices. He started software development during his college years and was really interested in learning new technologies in the market. He then joined a software company and started developing games for them, focusing on artificial intelligence development in games.

      I would like to dedicate this book to my family, who gave me the courage and confidence to write this book and supported me throughout the entire process. I would also like to send a special thanks to my mom (Neelu Birani) and dad (Prakash Birani) for their relentless efforts to assist me in every way imaginable, as well as for helping me keep my life together. Finally, I would like to thank my friend Luke P. Issac for helping me on this project and encouraging me when it seemed too difficult to complete.

      About the Reviewers

      Benjamin Bahrenburg is an author, blogger, and technology director. Ben specializes in building enterprise solutions using mobile technologies, geo location services, and domain-specific languages. Over the last decade, he has provided enterprise mobility solutions for numerous Fortune 100 organizations. Ben is a published writer who has authored several articles and Appcelerator Titanium Business Application Development Cookbook, Packt Publishing, which provides best practices and recipes for successful enterprise cross-platform mobile development.

      Ben spends much of his time blogging and speaking about mobile, enterprise, and open source development at http://bencoding.com. You can also reach him on Twitter at http://twitter.com/bencoding.

      Tom Meinlschmidt started his professional career in 1998. He is a senior software developer with expertise in Ruby and Ruby on Rails. He has developed various types of applications for a variety of companies, and he specializes in web and iOS applications.

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