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    How To Find & Keep Great Tenants!
    How To Find & Keep Great Tenants!
    How To Find & Keep Great Tenants!
    Ebook56 pages25 minutes

    How To Find & Keep Great Tenants!

    By Jeffrey Roark and Jeff Rohde

    ()

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    About this ebook

    There's a huge amount of money to be made in real estate investing today.

    More and more former home owners are now becoming tenants and are looking for houses to rent, presenting the savvy real estate investor with an enormous opportunity to profit.  But buying, managing and renting real estate is not as easy as it seems.

    In How To Find & Keep Great Tenants you'll learn the best free (or inexpensive) ways to market your property for rent, how to screen and qualify only the most serious tenants using the 'first date technique', how to 'set the hook' once you find a qualified renter for your property and just as importantly, how to avoid making the tragic mistake of renting to people you will end up having to evict!

    You will also learn the best ways to use leases and tenant applications and how to avoid problems before they even begin.  Rental real estate will always have normal wear and tear, so you will also learn the top 30 most important vendors to have in your contact list, how to find and keep good vendors, plus you'll get a real-life example of how choosing the wrong vendor can actually cause a great tenant to go bad!

    Tracking income and controlling expenses is the key to making money in real estate, so you will also learn the importance of an accurate profit and loss statement and balance sheet, plus we'll discuss the top five items you should expect from any automated bookkeeping system.

    Last but not least, you'll get samples of property marketing flyers that you can print or use on your website, see the type of tenant application, move-in checklist and tenant handbook that the pros use, and discover the five best ways to find leases for your market.

    Here's a list of the topics covered in How To Find & Keep Great Tenants:

    The #1 Marketing Technique
    Top Five Marketing Tools
    Top Six Items to have on your Website
    When Prospects Call - Top Three Objectives
    Top Two Ways to Set the Hook
    Knowing Your Competition
    Multiple Marketing Messages
    Basic Steps to Closing the Deal
    Showing the Property
    Qualifying the Tenant
    The First Date Technique
    I Need to Move Today!
    Residential Lease Documents
    Tenant Application
    Move-In Checklist
    Tenant Handbook
    Top Five Sources for Leases for Your Market
    The Spray Painted Bathtub
    30 Must-Have Vendors for any Property
    Top 4 Characteristics of Good Vendors
    Top Three Ways to Keep Good Vendors
    Top Three Ways to Find Good Vendors
    Profit & Loss Statements
    Five Bookkeeping System Must Haves - Rent Statements, Balance Sheets, Reports, Budgets

    This book is written by Jeffrey Roark, a professional real estate broker, property manager, and successful real estate investor.  Jeffrey is also author of The Real Estate Property Management Guide.

    LanguageEnglish
    PublisherJeffrey Roark
    Release dateSep 11, 2015
    ISBN9781516336333
    How To Find & Keep Great Tenants!
    Author

    Jeffrey Roark

    Writing under the pen name Jeffrey Roark, Jeff Rohde has over two decades of extensive experience actively working in and writing about all aspects of the real estate industry: Residential, multi family, commercial, leasing, renting, selling, group investing, business brokerage and property management. Jeff began his real estate career over 25 years ago in the Midwest by investing primarily in own investment portfolio.  Over the past 15 years he has personally brokered tens of millions of dollars worth of real estate sales and lease transactions for his clients - and for his own portfolio - in retail, office, industrial, single-family and multi-family residential income properties, and in raw and subdivided land.   Jeff Rohde is a Certified Commercial Investment Member.  The CCIM designation is held by only 15,000 commercial and investment real estate professionals worldwide and is the highest professional certification one can earn in commercial investment real estate. In addition to over 25 years of experience working in investment real estate, Jeff has written several very popular real estate books under the pen name Jeffrey Roark - The Basic Property Management Guide, Investment Real Estate Analysis: A Case Study, How To Find & Keep Great Tenants, and How To Make Money In Property Management.  These can be found through all of the major book distributors in both ebook and print formats. Jeff also operates J Scott Digital, where he specializes in content creation, editing and proofreading in the real estate, finance and investment, and general business sectors for clients around the globe.   To learn more about Jeff Rohde and to view his weekly blog posts visit JScottDigital.com

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      Book preview

      How To Find & Keep Great Tenants! - Jeffrey Roark

      It's All About Marketing!

      ––––––––

      If real estate is all about Location, location, location, then finding & keeping tenants and managing the rental house to maximize its value is all about Marketing.

      Over 25 years ago I received my real estate license, and from day one I was amazed at the number of businesses that feed off of the real estate broker! 

      Admittedly I’ve always been a little skeptical of the real estate industry, its associations and numerous designations, and the myriad of services that spring up to provide services to the industry. 

      Here’s a list of some of the items that today’s real estate practitioner can purchase to promote a house for rent:

      Virtual Tours

      YouTube Videos

      Digital Magazines

      Pre-paid Commission Services

      Refrigerator Magnets

      Brochure Tubes

      Calendars

      Business Cards, extra large, with 4-color glamor photos

      Customized Websites with a monthly subscription fee

      Professional Associations with monthly or annual dues

      Numerous Professional Designations

      Elaborate Property Flyers

      Open House Signs

      Sign Riders

      Directional Signs

      Name Riders

      1-800 Numbers to call for recorded property information

      Talking Signs

      Smart Phone-friendly signs

      Custom-made Sign Posts

      Real Estate Advertising Magazines, 4-color & glossy

      E-mail Marketing Campaigns

      Proprietary Multiple Listing Services with a recurring access fee

      All of these items were taken from the most recent issue of just two real estate trade publications. 

      These items are visible signs of rental house marketing.  They create a good feeling for the real estate practitioner and the rental house owner because it’s something that can be seen.

      Unfortunately this isn’t what gets deals done.

      The biggest mistake real estate marketers make is to provide too much up-front information about the house for rent.  This happens because they do not have a specific objective for their marketing initiatives.

      With advertising and marketing, it’s important to closely track the ratio between dollars spent and income received as a direct result of each marketing channel.

      Often we’ll see real estate practitioners and rental house investors spend a lot of money each month on listing services and get nothing in return!

      Sometimes these channels provide good marketing exposure.  The problem is, usually this is all that rental house owners will do, and then hope that the phone rings or the email inquiries come in. 

      So What Does Work? - The #1 Marketing Technique

      It's simple and pretty basic.  Simply, Answer the phone when Renters call!

      This does not mean returning calls left on voice mail.  This does not mean screening calls with your caller ID.  This does not mean

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