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    SEO For Everyone
    SEO For Everyone
    SEO For Everyone
    Ebook34 pages18 minutes

    SEO For Everyone

    By William Tanner Rankin

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    About this ebook

    Save money on SEO by learning what it is, how it works, and strategies that will improve your search rankings. Not only drive traffic/leads to your site, but learn what SEO companies do not tell you, such as how to convert your new traffic / leads into sales and engagement. Don't leave out social media marketing and conversion rate optimization. SEO isn't only SEO, but has many other factors and components.

    LanguageEnglish
    PublisherWilliam Tanner Rankin
    Release dateFeb 18, 2014
    ISBN9781311810496
    SEO For Everyone
    Author

    William Tanner Rankin

    C.E.O: Source Approach Inc. - Business OptimizationAuthor: SEO For EveryoneAuthor: Social Media Marketing For Everyone

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      Book preview

      SEO For Everyone - William Tanner Rankin

      SEO For Everyone

      SEO Everyone Can Understand And Use

      By

      William Tanner Rankin

      Founder: Source Approach

      SEO For Everyone

      William Tanner Rankin

      Copyright 2014 William Tanner Rankin

      Smashwords Edition

      Table of Contents

      Part 1 – What You Need To Know

      Part 2 – More Than Just SEO

      Part 3 – Strategy

      Part 1 – What You Need To Know

      S.E.O.: Search Engine Optimization. It is the practice of making your website(s) easy to find by search engines. Simple enough right? Well, in this book we will discuss the terminology you need to know, why search engine optimization continually changes, and some other key ingredients most do not consider when executing a SEO strategy that cause companies to lose money.

      So, why SEO? Well, most would say they want to get more people to come to their website, to generate more leads. But, that isn’t the real answer. If you peel back the surface of the response, you will find what they are really saying is, they want to get more leads or eyes on their sight, and CONVERT them into sales or followers, etc. More on that later.

      Companies spend a lot of money on search engine optimization. Lead generation is king and in an effort to keep the cost per acquisition down, I wanted to write this book to arm companies and people alike with the knowledge they need to know what they need before entering into an agreement with a

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