The Persuaders Guide To Eliminating Resistance And Getting Compliance
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About this ebook
If you are a Persuader (who isn't), this book can teach you techniques of persuasion that will allow you to navigate the persuasion, and make your offers (or get them to do what you want) while minimizing -- even com,pletely eliminating resistance from their heads!
The goal of this book is to introduce a special way of looking and treating the persuasion process, so that resistances are targetted and neutralized, while giving you unprecedented leverage in how to control people much more smoothly and consistently.
You can collect all the trial closes and fancy shmancy persuasion techniques in the world -- but if you lack the innergame or how to see the whole picture? You wont successfully persuade and get the Compliance (acceptance of offer, target makes the desired action etc.)!
If you can master resistance? You can master persuasion! And No persuader can succeed without mastering neutralization of resistance.
For my readers interested in subjects on how to be a Spy, or on how to be a Con artist? Well this book does not cover those subjects directly, HOWEVER to learn how to spy for example requires the skillsets of getting compliance and simple resistance management -- which are indeed covered in this book.
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Table of Contents
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Table of Contents
I - Nature of the Offer
Targets TRUE need for the offer
The Size of the Compliance
People don't like to be sold to
Pull back tactics
Safety/Dangers/Integrity
II External Factors Influencing Resistance or Acceptance
Time
Based on you or offers past performance
Presentation of yourself and offer
Future Projections
Speed
Decision making
Values/Social Conditionings/Family/Corporate Values etc…
Buyers’ Remorse
Targets personal criteria and metaprograms
Target's stock knowledge and experience about the offer at hand
Positive or Negative effects the perception of the offer directly
Relationship Dynamics/Frame
Prospect in relation to the item
Persuader’s relationship with the offer
3rd Party Opinions
Social Proof positive or negative
Advisers and Invisible decision makers
III Compliance or Resistance
Logical resistance
They don't like you personally
They decided on another offer
Emotional or State based/BT
Baby steps leading, to sneak past resistance
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The Persuaders Guide To Eliminating Resistance And Getting Compliance - Jack N. Raven
I - Nature of the Offer
These are the specifics of the offer. First off, know what you want to get from the target /subject/prospect in terms of the specific objectives/compliance and priorities. Sometimes it is as easy as thinking of it as closing a sale and that’s it! But if you require a complex outcome then you must know what you are willing to accept before you call it quits and abandon this prospect if he is noncompliant.
By doing this you do not waste too much time and resources on a bad prospect. After all we also have to marshal our resources. Resources better spent on better qualified targets that will yield results.
This brings up another point which is to qualify the targets carefully. Whatever your objectives are, whether you are looking for a girlfriend, you are looking to sell your property, trying to hire someone in your organization etc; there are qualifications that you require and so you must qualify them before wasting time on dead prospects, trying to convince them of your offers.
Targets TRUE need for the offer
How do you sell ice to Eskimos? Some persuaders are so good that they are able to convince the prospect to getting their offer or compliance when they don’t really need it.
If the compliance or action is not a big deal, you don’t need to think about consequences like buyers remorse and refund problems etc. However for bigger ticket items and other forms of compliance that have direct consequences, it is best if you really understand what the prospect really needs.
Not the wants or needs that we try to convince them on but the authentic, real needs of the prospects.
The more you know, the more we can meet these needs and help them out in the process. A prospect knows if we are doing this to get something of value or we are here authentically trying to help them and be of service.
There are extra brownie points for genuinely wanting to help others. It comes through nonverbally, and in the vibe, demeanor etc. and they appreciate it.
I would sometimes discourage sure prospects just because I see that this is not the best deal that they can get. However I make alternative recommendations perhaps