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    Eight (more) ways to Market your Consulting Business: Without Cold Calling
    Eight (more) ways to Market your Consulting Business: Without Cold Calling
    Eight (more) ways to Market your Consulting Business: Without Cold Calling
    Ebook94 pages52 minutes

    Eight (more) ways to Market your Consulting Business: Without Cold Calling

    By Cindy Tonkin

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    About this ebook

    The Australian Consultant's Guide helped more than 5000 Australians get consulting work without cold calling.
    Eight (more) ways to promote your consultancy business follows on from there. Take these ideas and get your consultancy out there without making a single cold call.
    Clients need to know you're there so they can buy!
    Clients choose consultants on a 3 step formula:
    Step 1 - Availability - who do I know who does this?
    Step 2 - Affability - do I like them? Do they seem credible and appropriate for my purpose?
    Step 3 - Ability - do they have the skills?

    If business is a little slow lately, or even if it's fast, you need to be constantly improving the Availability factor of your consultancy. If no one knows you're out there your availability rating is low. So it doesn't matter what your skills are.
    Raising your Availability rating is a must do for every consultancy, all the time*. For some tips on how to raise your availability rating, buy Eight (more) ways to promote your consultancy business now!
    Each tip is illustrated with examples and stories so you can understand and apply it to your own situation. It includes useful worksheets to take the information into the practical realm.
    This book adds eight more methods for marketing your consultancy to the 14 already outlined in Market your Consultancy Without Cold Calling.
    The eight ways are outlined in detail with practical worksheets and include:
    - Survey people
    - Promote a charity
    - Write an eBook
    - Write an e-newsletter
    - Make sure you can find yourself
    - Keep in touch with your network
    - Get yourself in the media
    - Maintain a web site news room

    You know you can do this business-getting lark. This book makes it one step easier!

    LanguageEnglish
    PublisherCindy Tonkin
    Release dateOct 9, 2015
    ISBN9781310470424
    Eight (more) ways to Market your Consulting Business: Without Cold Calling
    Author

    Cindy Tonkin

    Cindy Tonkin is the consultants’ consultant – specialising in working with people whose consultative skills differentiate their product and service. Managers, sales people and consultants. A qualified NLP-trained trainer she combines an extroverted, energetic presentation style with a strong understanding of what makes people tick. The results are fun, dynamic ways to make your sales force, your management team or your cultural change program work.Her solid background in consulting and training means she can design a change program with whatever change elements you need – coaching, training, workshops, action learning projects, whatever suits your organisation’s culture and outcomes!With more than 20 years experience in reengineering and productivity improvement, she has the project management skills to deliver your requirements on time, on budget and in the way you need them to work long term with your organisational culture and market. As a comedic improviser, Cindy can link anything to anything, and surprises often result.Her first book, The Australian Consultant’s Guide, was an Australian Institute of Management bestseller. She has written more than a dozen other books for consultants and managers since then

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      Book preview

      Eight (more) ways to Market your Consulting Business - Cindy Tonkin

      Eight (more) ways to

      promote your consulting business

      Book 9 in the

      Consultants’ Guide Series:

      Setting up and running your consultancy

      business profitably and painlessly

      by Cindy Tonkin

      ~~~

      Smashwords Edition

      Text copyright © 2014 Cindy Tonkin

      All Rights Reserved

      Discover other titles by Cindy Tonkin

      Visit my web site at www.consultantsconsultant.com.au

      Smashwords Edition, License Notes

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to your favourite ebook retailer and purchase your own copy. Thank you for respecting the hard work of this author.

      Warning, take at own risk

      This is generic advice based on my reading, research and learning about what does and doesn’t work in business.

      Please consider your own unique circumstances, and weigh the risks and opportunities with this advice.

      Consult an accountant, a legal advisor and only do what works for you and your business.

      Get the workbook

      This book has a companion workbook. You can download the PDF of all the forms at consultantsconsultant.com.au/promote The password is 'splendid'

      Table of Contents

      Warning, take at own risk

      Why you need to promote your business

      Eight ways in brief

      1. Survey People

      2. Promote a charity

      3. Write an e-book

      E-book worksheet - what[ii]

      4. Write an e-newsletter

      5. Make sure you can find yourself

      6. Start a web ring

      7. Keep in touch with your network

      9. Get yourself in the media

      10. Maintain a web site newsroom

      A final word from the author

      Sample Chapter of Stay cheerful! 89 Things To Do Between Consulting Assignments

      How to use this book

      About the Author

      Take the next steps!

      Why you need to promote your business

      If business is a little slow lately, or even if it's fast, you need to be constantly improving the Availability factor of your consultancy.

      Clients choose you on a 3 step formula:

      Step 1 - Availability

      Step one is availability - Who do I know who does this? Who do I know who knows someone who does this?

      Step 2 - Affability

      Step two is affability - Do I like them? Do they seem credible and appropriate for my purpose?

      Step 3 – Ability

      Step three is ability. Do they have the skills?

      If no one knows you're out there, and your availability rating is therefore low, it doesn't matter what your skills are. Raising your Availability rating is a must do for every consultancy, all the time.

      For another 80,000 words or so on this topic, read book 11 in the Consultant’s Guide Series Consulting Mastery - the Ability

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