Marketing Skills For Product Managers: How Product Managers Can Use Marketing To Make Their Product A Success
By Jim Anderson
()
About this ebook
An IT manager's budget controls what he or she and their team are going to be able to accomplish this year. No, creating a budget may not be the most enjoyable thing that you'll be called on to do, but it just might be the most important. The challenge that a lot of IT managers have when it comes to creating a good budget is that it requires them to master a number of terms and concepts that they may have never encountered in school.
What You'll Find Inside:
* WHY IT MANAGERS NEED TO CARE ABOUT FINANCIAL STATEMENTS
* AN IT MANAGER’S NEW BEST FRIEND: THE COMPANY BALANCE SHEET
* ROI: WHAT IT IS AND WHY IT MANAGERS NEED TO KNOW HOW TO USE IT
* 3 FINANCIAL TERMS THAT IT MANAGERS NEED TO KNOW
The good news is that you are not the first IT manager to create a budget. There is a great deal to learn from the tips that other managers can provide you with. A good guide for how you should create your budget may be provided by your company's financial statements.
In order to understand the company's financial situation you'll need to master the company's balance sheet. Additionally you'll have to understand the company's assets and its liabilities. How the company runs its day-to-day operations are closely tied to its use of working capital and so you'll need to have an understanding of this also.
The company will be funding new IT projects using financial leverage and so you need to understand how this financial tool works. The status of the company is closely watched by outsiders and in order to keep your team informed you are going to have to learn how to read an income statement and a cash flow statement.
Your company will be making an investment in your IT team and they expect it to return a profit. This means that you need to understand terms like ROI, net present value, and internal rate of return in order to understand how your performance is going to be measured. Master these financial terms and you'll be ready to create a complete budget for you and your team.
One way to think about your IT budget is as fuel in the tank of your IT team. The more that you have, the farther you can go. Read on and find out how to fill your tank up...!
For more information on what it takes to be a great IT Manager, check out my blog, The Accidental IT Leader, at:
www.TheAccidentalITLeader.com
Jim Anderson
J Jim Anderson is Visiting Research Fellow in the Department of Educational Studies at Goldsmiths, University of London. His work focuses on: theories and methods of second language learning and bilingualism, including Content and Language Integrated Learning (CLIL); multilingualism and new literacies; and language policy. Underlying this is a commitment to an integrated and inclusive approach to language and literacy education incorporating the areas of foreign and community/heritage language learning as well as English as an Additional Language and English mother tongue. Jim is co-director with Dr Vicky Macleroy of the Critical Connections: Multilingual Digital Storytelling Project launched in 2012.
Read more from Jim Anderson
Unmasked: Exposing the Cultural Sexual Assault Rating: 5 out of 5 stars5/5Reverse Mortgage Dangers Rating: 5 out of 5 stars5/5IT Manager Budgeting Skills: How IT Managers Can Request, Manage, Use, And Track Their Funding Rating: 0 out of 5 stars0 ratingsPower Distribution Unit (PDU) Secrets: What Everyone Who Works In A Data Center Needs To Know! Rating: 4 out of 5 stars4/5Product Manager Product Success: How To Keep Your Product On Track And Make It Become A Success Rating: 0 out of 5 stars0 ratingsHow To Become A Better Speaker By Changing How You Speak Rating: 2 out of 5 stars2/5Delivering Excellence: How To Give Presentations That Make A Difference Rating: 0 out of 5 stars0 ratingsHow Software Defined Networking (SDN) Is Going To Change Your World Forever: The Revolution In Network Design And How It Affects You Rating: 0 out of 5 stars0 ratingsCIO Business Skills: How CIOs Can Work Effectively With The Rest Of The Company! Rating: 0 out of 5 stars0 ratingsCIO Communication Skills Secrets: Tips And Techniques For CIOs To Use In Order To Become Better Communicators Rating: 0 out of 5 stars0 ratingsCustomer Lessons For Product Managers: Techniques For Product Managers To Better Understand What Their Customers Really Want Rating: 0 out of 5 stars0 ratingsHow To Give A Great Presentation: Presentation Techniques That Will Transform A Speech Into A Memorable Event Rating: 0 out of 5 stars0 ratingsTechnology That Every CIO Needs To Know About: How CIOs Can Stay On Top Of the Changes in the Technology That Powers the Company Rating: 0 out of 5 stars0 ratingsIT Manager Career Secrets: Tips And Techniques That IT Managers Can Use In Order To Have A Successful Career Rating: 0 out of 5 stars0 ratingsCommunication Skills That Every CIO Must Have: Tips And Techniques For CIOs To Use In Order To Become Better Communicators Rating: 0 out of 5 stars0 ratingsProduct Development Lessons For Product Managers: How Product Managers Can Create Successful Products Rating: 0 out of 5 stars0 ratingsPreparing For Your Next Negotiation: What You Need To Do BEFORE A Negotiation Starts In Order To Get The Best Possible Outcome Rating: 0 out of 5 stars0 ratingsSecrets To Planning The Perfect Speech For Motivational Speakers: How To Plan To Give The Best Speech Of Your Life! Rating: 0 out of 5 stars0 ratingsSecrets To Planning The Perfect Speech For Lawyers: How To Plan To Give The Best Speech Of Your Life! Rating: 0 out of 5 stars0 ratingsSales Secrets For Product Managers: Tips & Techniques For Product Managers To Better Understand How To Sell Their Product Rating: 0 out of 5 stars0 ratingsHow CIOs Can Make Innovation Happen: Tips And Techniques For CIOs To Use In Order To Make Innovation Happen In Their IT Department Rating: 0 out of 5 stars0 ratingsSecrets To Planning The Perfect Speech For Marketing Managers: How To Plan To Give The Best Speech Of Your Life! Rating: 0 out of 5 stars0 ratings
Related to Marketing Skills For Product Managers
Related ebooks
Secrets Of Managing Budgets: What IT Managers Need To Know In Order To Understand How Their Company Uses Money Rating: 0 out of 5 stars0 ratingsThe Business Of Being A CIO: How CIOs Can Use Their Technical Skills To Help Their Company Solve Real-World Business Problems Rating: 0 out of 5 stars0 ratingsHow CIOs Can Make Innovation Happen: Tips And Techniques For CIOs To Use In Order To Make Innovation Happen In Their IT Department Rating: 0 out of 5 stars0 ratingsHow IT Managers Can Make Innovation Happen Rating: 0 out of 5 stars0 ratingsBuilding The Perfect Team: What Staffing Skills Do IT Managers Need? Rating: 0 out of 5 stars0 ratingsCIO Communication Skills Secrets: Tips And Techniques For CIOs To Use In Order To Become Better Communicators Rating: 0 out of 5 stars0 ratingsSave Yourself, Save Your Job: How To Manage Your IT Career Rating: 0 out of 5 stars0 ratingsStaffing Skills IT Managers Must Have: Tips And Techniques That IT Managers Can Use In Order To Correctly Staff Their Teams Rating: 0 out of 5 stars0 ratingsCIO Secrets For Growing Innovation Rating: 0 out of 5 stars0 ratingsSecrets Of Effective Leadership For IT Managers: Tips And Techniques That IT Managers Can Use In Order To Develop Leadership Skills Rating: 0 out of 5 stars0 ratingsTechnology That Every CIO Needs To Know About: How CIOs Can Stay On Top Of the Changes in the Technology That Powers the Company Rating: 0 out of 5 stars0 ratingsCritical CIO Management Skills: Decision Making Skills That Every CIO Needs to Have in Order to Be Able to Make the Right Choices Rating: 0 out of 5 stars0 ratingsHow CIOs Can Take Their Career To The Next Level: How CIOs Can Work With The Entire Company In Order To Be Successful Rating: 0 out of 5 stars0 ratingsKiller Staffing Skills Managers Need To Know: Tips And Techniques That Managers Can Use In Order To Develop Leadership Skills Rating: 0 out of 5 stars0 ratingsYour Success As A CIO Depends On How Well You Communicate Rating: 0 out of 5 stars0 ratingsBecoming A Powerful And Effective Leader: Tips And Techniques That IT Managers Can Use In Order To Develop Leadership Skills Rating: 0 out of 5 stars0 ratingsHow Product Managers Can Grow Their Career: How Product Managers Can Find And Succeed In The Right Job Rating: 0 out of 5 stars0 ratingsCIO Business Skills: How CIOs Can Work Effectively With The Rest Of The Company! Rating: 0 out of 5 stars0 ratingsSolving the Technology Challenge for IT Managers: Technologies That IT Managers Can Use In Order to Make Their Teams More Productive Rating: 0 out of 5 stars0 ratingsMarketing Skills For Product Managers Rating: 0 out of 5 stars0 ratingsManaging Your CIO Career: Steps That CIOs Have To Take In Order To Have A Long And Successful Career Rating: 0 out of 5 stars0 ratingsCommunication Skills That Every CIO Must Have: Tips And Techniques For CIOs To Use In Order To Become Better Communicators Rating: 0 out of 5 stars0 ratingsManage Your Customers, Manage Your Product: Techniques For Product Managers To Better Understand What Their Customers Really Want Rating: 0 out of 5 stars0 ratingsTeam Building Strategies for IT Managers: Tips And Techniques That IT Managers Can Use In Order To Develop Productive Teams Rating: 0 out of 5 stars0 ratingsHow To Build High Performance IT Teams: Tips And Techniques That IT Managers Can Use In Order To Develop Productive Teams Rating: 0 out of 5 stars0 ratings
Management For You
Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5The 7 Habits of Highly Effective People: 30th Anniversary Edition Rating: 5 out of 5 stars5/5The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition Rating: 4 out of 5 stars4/5How to Get Ideas Rating: 5 out of 5 stars5/5Summary of The Laws of Human Nature: by Robert Greene - A Comprehensive Summary Rating: 4 out of 5 stars4/5The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever Rating: 4 out of 5 stars4/5Good to Great: Why Some Companies Make the Leap...And Others Don't Rating: 4 out of 5 stars4/5The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months Rating: 4 out of 5 stars4/5Principles: Life and Work Rating: 4 out of 5 stars4/5The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues Rating: 4 out of 5 stars4/5Emotional Intelligence Habits Rating: 5 out of 5 stars5/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5Extreme Ownership: How U.S. Navy SEALs Lead and Win | Summary & Key Takeaways Rating: 4 out of 5 stars4/5Spark: How to Lead Yourself and Others to Greater Success Rating: 5 out of 5 stars5/5The New One Minute Manager Rating: 5 out of 5 stars5/5The 360 Degree Leader Workbook: Developing Your Influence from Anywhere in the Organization Rating: 4 out of 5 stars4/52600 Phrases for Effective Performance Reviews: Ready-to-Use Words and Phrases That Really Get Results Rating: 3 out of 5 stars3/5I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else's Maze Rating: 5 out of 5 stars5/5The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People Rating: 4 out of 5 stars4/5Great Ceos Are Lazy: How Exceptional Ceos Do More in Less Time Rating: 4 out of 5 stars4/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 4 out of 5 stars4/5The 12 Week Year (Review and Analysis of Moran and Lennington's Book) Rating: 5 out of 5 stars5/5Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter Rating: 4 out of 5 stars4/5Managing Oneself: The Key to Success Rating: 4 out of 5 stars4/5The Four Obsessions of an Extraordinary Executive: A Leadership Fable Rating: 4 out of 5 stars4/5Leadershift: The 11 Essential Changes Every Leader Must Embrace Rating: 5 out of 5 stars5/5The First-Time Manager Rating: 3 out of 5 stars3/5
Reviews for Marketing Skills For Product Managers
0 ratings0 reviews
Book preview
Marketing Skills For Product Managers - Jim Anderson
Why Do CIOs Need Business Skills?
An IT manager's budget controls what he or she and their team are going to be able to accomplish this year. No, creating a budget may not be the most enjoyable thing that you'll be called on to do, but it just might be the most important. The challenge that a lot of IT managers have when it comes to creating a good budget is that it requires them to master a number of terms and concepts that they may have never encountered in school.
The good news is that you are not the first IT manager to create a budget. There is a great deal to learn from the tips that other managers can provide you with. A good guide for how you should create your budget may be provided by your company's financial statements.
In order to understand the company's financial situation you'll need to master the company's balance sheet. Additionally you'll have to understand the company's assets and its liabilities. How the company runs its day-to-day operations are closely tied to its use of working capital and so you'll need to have an understanding of this also.
The company will be funding new IT projects using financial leverage and so you need to understand how this financial tool works. The status of the company is closely watched by outsiders and in order to keep your team informed you are going to have to learn how to read an income statement and a cash flow statement.
Your company will be making an investment in your IT team and they expect it to return a profit. This means that you need to understand terms like ROI, net present value, and internal rate of return in order to understand how your performance is going to be measured. Master these financial terms and you'll be ready to create a complete budget for you and your team.
One way to think about your IT budget is as fuel in the tank of your IT team. The more that you have, the farther you can go. Read on and find out how to fill your tank