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    Intro to Social Media Marketing for Businesses, Brands, and Nonprofits
    Intro to Social Media Marketing for Businesses, Brands, and Nonprofits
    Intro to Social Media Marketing for Businesses, Brands, and Nonprofits
    Ebook43 pages19 minutes

    Intro to Social Media Marketing for Businesses, Brands, and Nonprofits

    By Melissa Esposito

    ()

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    About this ebook

    Gain new skills or simply brush up on the basics! This brief yet succinct ebook is a wonderful read for:

    • Anyone who is new to social media marketing.
    • Those who already have a basic understanding of social media marketing, but would like to brush up on the basics, as social media continues to evolve.
    • Business owners, personal brands, or nonprofits who are looking for innovative ways to reach their target audience.
    • Marketers who are looking to expand their digital toolkit.
    LanguageEnglish
    PublisherMelissa Esposito
    Release dateOct 28, 2015
    ISBN9781519967770
    Intro to Social Media Marketing for Businesses, Brands, and Nonprofits
    Author

    Melissa Esposito

    Melissa Esposito is a skilled, strategic communications and marketing professional with experience in both business and nonprofit industries. Over the past decade, she has honed her skills in crafting compelling content, learning the intricacies of branding, and developing successful strategies that have helped several organizations target new audiences, gain media attention, increase social media engagement, and more. In addition to PR and other marketing communications, she has experience in media and publishing as a former editor and published journalist. In her spare time, Melissa enjoys writing, attending concerts, cooking for friends, and working out. She resides in New York's beautiful Hudson Valley.

    Read more from Melissa Esposito

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      Book preview

      Intro to Social Media Marketing for Businesses, Brands, and Nonprofits - Melissa Esposito

      Thank you for downloading this e-book!

      I hope you are able to gain much from the knowledge contained within this book to help build your business, brand, or nonprofit.

      This is a wonderful read for:

      Anyone who is new to social media marketing

      Those who already have a basic understanding of social media marketing, but would like to brush up on the basics, as social media continues to evolve

      Business owners, personal brands, or nonprofits who are looking for innovative ways to reach their target audience

      Marketers who are looking to expand their digital toolkit

      Helpful Hints

      At the end of each chapter, you’ll find a few key points that pertain to the subject discussed. These summaries are a great way to reinforce the main idea of the chapter.

      At the end of this book you’ll also find a glossary page that contains important key terms mentioned throughout the book.

      Table of Contents:

      ––––––––

      Chapter 1: Do I Need Social Media?

      Chapter 2: Choosing the Right Platforms

      Chapter 3: Setting Up A Winning Profile

      Chapter 4: What Should I Post?

      Chapter 5: Finding Your Voice

      Chapter 6: Measuring Success

      Conclusion

      Glossary

      Chapter 1:

      Do I Need Social?

      For the majority of businesses and brands aiming to reach the right audience, the answer is yes!

      A Brief History

      Only a few years ago, social media was mostly used just as a way for classmates, musicians, and basically anyone under 30 to keep in touch.

      When Facebook first launched (as TheFacebook.com), it

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