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    Burn This Book: A Creativity Tool
    Burn This Book: A Creativity Tool
    Burn This Book: A Creativity Tool
    Ebook140 pages1 hour

    Burn This Book: A Creativity Tool

    By Fernando Suarezserna and Andres Salazar Ruiz Velasco

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    About this ebook

    Why do I keep talking about my projects and dreams, but can’t manage to do them?

    I’ve been there, I know what it’s like. It destroys our confidence, our creativity, and our ability to dream. Have no fear. If I can do it, anyone can do it. And it will not be as hard as you may think.

    Creativity has mistakenly been considered random and unscientific. Productivity and creativity are often seen, if not as opposites, as totally unrelated terms. Since action is a behavior, it can be measured and improved, it’s rational. But creativity is seen by many as chaotic and impulse-based.

    Although there’s a popular notion of creative insights arriving like a bolt out of the blue, my proposal is that creativity has nothing to do with chance or luck. Creativity is a skill. We don’t have to wait for lightning to strike. Once we understand the best way to cultivate it, we can make predictions, improvements and make it actionable.

    We’re interested in a definition that explains creativity as the act of creation, not only an ideation phase, but an implementation phase as well.

    Creativity must be understood as a process that requires effort.

    Being that creativity and truthfulness is so deeply linked to happiness, isn’t it weird that most of us have never received formal training or advice on how to get the most out of our talents?

    Think about it: Most people haven’t EVER taken five minutes to learn how to get the most out of their talents. And it gets worse, most of them don’t even realize the real importance of their talents.

    I’m not promising the world here, but I can assure you in this book I cover my whole journey. From my most personal stories to my Eureka moments.

    When you apply the ideas shared here, the payoff will be many times greater than what you paid for this book.

    Have you ever seen people who seem to excel at every aspect of life? People who seem to be great professionals, to live a healthy life and to have great relationships. How do these successful people achieve such results?

    In brief, they do it the old-fashioned way: with hard work and self-discipline.

    Everyone knows that exercise keeps us healthy, yet most people don’t do it. Smokers know that smoking is harmful, but they don’t stop. Why? Because information alone doesn’t result in change. In school they teach us that knowledge is power, but knowledge is not power.

    It is in the actions one takes with their knowledge that power is found.

    This book isn’t meant to be just another feel-good piece that is skimmed and placed on the shelf. I want you to read it, mark it, write down the ideas that you want to implement and act. Then you won’t need this book anymore. Throw it away. Burn it.

    It’s not that knowledge is bad; knowledge is good, but applied knowledge is better.

    Burn This Book is a narrative non-fiction that follows a simple format: Story-Lesson-Call to action. It is about self-esteem strength and the practical pursuit of happiness for beginners.

    I believe that self-esteem strength, and therefore, happiness, relies in doing what we love.

    Either by applying creativity in business or in your personal life, when creativity is understood as an action (and not as a synonym of imagination) it plays a key role in personal fulfillment.

    Whatever your vision of success is, Burn This Book will help you get there.
    Now’s the time to scroll to the top of the page and select the buy button.
    Take action.

    Speaker and strategist Fernando Suarezserna presents the simple program Burn This Book. In a nutshell: you’ll learn how to focus your creative-self in order to reach your goals.

    Written by Fernando Suarezserna. Designed by Andrés Salazar Ruiz Velasco.

    LanguageEnglish
    PublisherFernando Suarezserna
    Release dateJan 21, 2016
    ISBN9781311185402
    Burn This Book: A Creativity Tool
    Author

    Fernando Suarezserna

    It's not that knowledge is bad, knowledge is good; but applied knowledge is better. It is in the actions one takes with their knowledge power is found. Whereas most "gurus" and life coaches charge astronomical prices for their advice, my content comes at an affordable price -- less than the price of a meal at any fast-food restaurant.We're living in an age of information overload. Information is everywhere, and most of it is completely free. This is mostly a problem of inefficient information consumption: it's like going to an all-you-can-eat buffet and trying to maintain sensible eating habits. We're reading a lot, consuming a lot of information, but never really taking time to contemplate, review and implement anything we've just read.If all we needed was more information, everyone with Internet access would be a millionaire, a professional athlete, or anything else they could possibly want. New or more information is not what will get the results - action is.The cool part is that in an age of overwhelming amounts of information, action is power.My books aren't meant to be another piece of information that you merely place on the shelf. I want you to read them, mark them, write down the ideas that you want to implement and act! Then you won't need these books any more.By the time you finish reading them, my books will still be just paper and ink. However, what you'll find inside of yourself, and what you're capable of doing with that is what will matter.Although I'm sure my books have been read and enjoyed by different audiences, the kind of readers I have in mind when I'm writing are creative people who are willing to bet on their strengths. I believe one of our main goals in life should be to do the most we can out of the talents we've been given.What I'm trying to achieve here is to help people reach their full potential, meaning they'll become more productive while using their creative talents. I'm a big fan of simple language. So I try to do this by explaining complex topics in a no-nonsense, straightforward manner.I drink about five coffee mugs per day. In my spare time I love to play the guitar, read nonfiction books and watch movies.If you're serious about getting more out of your core gifts, now's the time to scroll down the page and check out the different books I've written.

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      Book preview

      Burn This Book - Fernando Suarezserna

      Introduction.

      Memorization of planets, state capitals, and the periodic table is not the way learning should be done anymore. Remembering facts that can be looked up on Google or Wikipedia hardly demonstrates an understanding of the material, yet that’s the way most schools grade kids in important subjects such as History and Biology. In school they teach us that knowledge is power, but knowledge is not power, it’s the potential for power. It is in the actions one takes with their knowledge where power is found.

      Everyone knows that exercise keeps us healthy, yet most people don't do it. Smokers know that smoking is harmful, but they don’t stop. When kids get caught smoking most parents try to explain that smoking will kill them. They go on lecturing their kids, instead of making them feel. We've all heard great advice, but failed to take it. Why?

      We’re living in an age of information overload. Information is everywhere, and most of it is completely free. Knowledge is power was true when Sir Francis Bacon wrote it, but not today. We’re living in the information age, and the problem is that we can't possibly retain all of it. This is mostly a problem of inefficient information consumption: it’s like going to an all-you-can-eat buffet and trying to maintain sensible eating habits.

      Today we have books, newspapers, television, podcasts, Wikipedia, YouTube, blogs, Facebook, BuzzFeed, Twitter and many other sources of information accessible to us at nearly any minute of the day. We might not even finish reading an article before we move on to the next one, with a few more waiting in tabs. That’s our main problem: we’re reading a lot, consuming a lot of information, but never really taking time to contemplate, review and implement anything we’ve just read.

      The cool part is that in an age of overwhelming amounts of information, action is power. This book isn’t meant to be another piece of information that you merely place on the shelf. I want you to read it, mark it, write down the ideas that you want to implement and act! Then you won’t need this book anymore. Throw it away. Burn it.

      Here’s how I see it: You already know most of what you need to succeed. If all we needed was more information, everyone with Internet access would be a millionaire, a professional athlete, or anything else they could possibly want. New or more information is not what will get the results – action is.

      I don’t know the meaning of life. The closest I know that anyone has gotten to it is 42, which is the answer provided by a super-computer in Douglas Adam’s Hitchhiker’s Guide to The Galaxy. What I do know and what I can share here are some questions and actions that have helped me along in my own life. In this book, you will find Action Boxes in every chapter. If your intention is to skip the Action Boxes or to only complete some of them, my advice would be to skip this book all together. As you read on, you’ll find that what’s most valuable about this book are not the stories, but your own discoveries along the way. My hope is that the benefit you get from this book will be found in your answers, not in my questions. By the time you finish reading, this book will still be just paper and ink. However, what you’ll find inside of yourself, and what you’re capable of doing with that is what will matter.

      You've already taken action by buying this book (or by downloading it from The Pirate Bay. No hard feelings). You’re already on the right track. Good ideas that are never implemented are wasted, and we don’t want that to happen.

      It’s not that knowledge is bad; knowledge is good, but applied knowledge is better.

      My grandpa Abu and me, probably around 1995.

      You miss 100% of the shots you don't take. – Wayne Gretzky

      Grandfathers are amazing, and mine wasn’t an exception. My grandpa Abu used to sit in his rocking chair and tell me stories for hours. He had a stash of clandestine cookies in one of his office drawers that he would share with me. I don’t think he was supposed to be eating them as diabetes had taken quite the toll on him, but I couldn’t understand that at the time. He was also quite the jokester, I remember that he once tried to convince me that he was twice my age; he was 66 and I was six.

      To me, it was ordinary to watch grandpa on TV. He was part of the Board of Directors of one of the city’s soccer teams, so he was frequently invited to sports shows. He was also the owner of the school where I studied, but as this was the only kind of life I knew, it all seemed pretty normal to me.

      One day my mom took my sister and me to our rich aunt’s house to stay with her for a couple days. Awesome. I loved my aunt’s home, plus my cousin had just bought the Super Nintendo video game console, meaning the classic Nintendo was all ours to play with. He even had the floor mat game controller and every game that I loved. Just like every time I visited my aunt’s home, I had such a great time that I was reluctant to leave when my dad picked us up a few days later.

      My dad drove us to our grandparents’ home. My big sister always found a way to talk me into allowing her to ride shotgun with me happily agreeing to go on the back seat. I remember we were crossing the river that’s close to my grandparents’ home when my dad told us that my grandpa had a heart attack. "Was it worse than the last one?" I asked. Yes. It was, my dad said. We were about three minutes from my grandparents’ home. Ok. I’m glad he’s well now. I miss grandpa. I said. My dad didn’t answer back.

      I was just outside the hall that leads to my grandparents’ bedroom where my grandma Pi was waiting, when my mom told me that Abu had passed away and that this was a difficult time for everyone. They told me that grandpa was in heaven, yet everyone was disheartened. I was seven, and I couldn’t fully understand the situation at that time. I didn’t even cry. Even today it’s hard to understand when someone you love passes away.

      Weeks passed, and everyone was still depressed. I just wanted to go back to play, to my ‘normal life’. I missed Abu, but the seven-year-old me didn’t understand that I would never

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