Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    Marketing Guide: Strategies for the Small Business
    Unavailable
    Marketing Guide: Strategies for the Small Business
    Unavailable
    Marketing Guide: Strategies for the Small Business
    Ebook66 pages1 hour

    Marketing Guide: Strategies for the Small Business

    By Christie Karis

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    The Marketing Guide is a handbook for developing a marketing plan that will contribute to becoming a sustainable small business. The Marketing Guide assures that marketing strategies are grounded in market intelligence and the dynamics of the marketplace.

    The Marketing Guide will show the reader how to assess the market, measure potential, develop a compelling offering and formulate marketing strategies that capture market share. Most importantly, the concepts and language presented in the Marketing Guide have been shaped to fit a small business.

    There is treasure to be found in working with the Marketing Guide – market perspective. Market intelligence can tell us what to do and why. The market perspective gained from working with the Marketing Guide is gift that keeps on giving.

    LanguageEnglish
    PublisherChristie Karis
    Release dateFeb 2, 2016
    ISBN9781311784834
    Unavailable
    Marketing Guide: Strategies for the Small Business
    Author

    Christie Karis

    Christie Karis is a skilled business plan writer dedicated to the small business community. Christie has a passion for independence and has spent decades working with small business owners in retail and distribution networks. Christie Karis is a rare individual that is skilled in market development, financial modeling and communications. Ms. Karis is a graduate of DePaul University and resides in Western Massachusetts. A client wrote - “This business plan is outstanding! Thank you. We did our homework and there is no one like you.” Nicole A. Rhode Island

    Related to Marketing Guide

    Related ebooks

    Small Business & Entrepreneurs For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Unpacking Value

      Mar 29, 2018

      What do you attribute success in your sales organisation to? Sales is all about aligning the right people with the right product. We focus on understanding our client’s business and where their shortfalls are so that we can fill those gaps through o

      2 min read

    • Article

      On Strategic Marketing

      Jun 21, 2018

      I’d been asked to write an article on the impact of customer experience on strategic marketing. That was the working title anyway. I paused, and thought about the wave of human centred design practises, wielding their dark art on unsuspecting yet eag

      4 min read

    • Article

      Adaptive Retail The Next Evolution In Retail

      Apr 14, 2024

      The quest for growth is not easy. Markets are mature, customers are fickle, competition is fierce and new entrants can be more innovative and have a lower cost to entry. Retail is essentially everywhere. To win in it is to create a memorable customer

      3 min read

    • Article

      Growth Through Insights

      Aug 28, 2019

      Growth Through Insights
      4 min read

    • Article

      Retail Reimagined

      Jul 2, 2018

      Retail Reimagined
      6 min read

    • Article

      A Profitable Venture

      Dec 31, 2019

      A Profitable Venture
      3 min read

    • Article

      The Responsive Leader

      Mar 29, 2017

      DESIGNATION: .CEO, Super Group CAREER SUMMARY: Previously MD of SAB Diversified Beverages, that included SAB’s Supply Chain Services and Logistics interests. Was MD of Super Group’s Logistics and Transport division until June 2002, after which he jo

      2 min read

    • Article

      Juanita Neville-Te Rito of RX

      Jun 22, 2022

      The lockdown, in hindsight was incredibly fascinating. To live in, it was terribly confusing. For the first time in my lifetime, there was no rulebook on what to do or what not to do. The first thing that was evident is that we realised we are all hu

      5 min read

    • Article

      Go Beyond Sales To Stay Ahead

      Sep 17, 2018

      Go Beyond Sales To Stay Ahead
      5 min read

    • Article

      Reach Your Customers!

      Mar 31, 2020

      Reach Your Customers!
      10 min read

    • Article

      Cmos Of The Future

      Dec 8, 2021

      IF YESTERDAY’S CMO WAS ABOUT COMMUNICATIONS, BRANDING, AND ADVERTISING, TODAY’S CMO IS A STRATEGIC PARTNER TO THE CEO. WHAT WILL THE CMO OF THE FUTURE LOOK LIKE? I think all executive leaders should be strategic partners to the CEO – hard for them to

      2 min read

    • Article

      Brain Trust

      Feb 11, 2019

      The first area would be around the data that we’re collecting and the insights that we can get from it. It’s a big opportunity for us going into next year. As a business, J&J doesn’t own a lot of first party data. We don’t own the end sale and the tr

      3 min read

    • Article

      Q & A

      Sep 1, 2021

      You believe that the field of Marketing is in crisis. How so? In a recent survey of global companies, nearly 70 per cent of CEOs expressed a lack of confidence that their Marketing Departments could drive profits. Many have already started eliminatin

      6 min read

    • Article

      Everything Must Go

      Mar 20, 2018

      Retail advertising has always been at the centre of the specialist versus generalist debate. Traditional retail, trade and below the line work has been shaped by the need to balance supporting both marketing and sales teams, and meeting the demands o

      3 min read

    • Article

      Flipping the Value Creation Model

      May 1, 2018

      HISTORICALLY, MARKETING has been based on an ‘Industrial Age’ approach. Marketers saw what they believed to be a customer need, developed a product bearing what they considered to be ‘value’, and then tried to find buyers seeking that value. This ‘su

      5 min read

    • Article

      Step 6 Reach Out to Your Customers: How to Market to Your Targeted Audience

      Jun 29, 2023

      Excerpted from: Home Business Magazine’s Home-Based Biz Start-Up Guide: Order at https://homebusinessmag.com/home-based-business-guide Whether you call your homebased business’s target audience customers, clients, patients, or prospects, you need to

      11 min read

    • Article

      Ditching The Digital Titles, And Other Talent Truths

      Jul 7, 2019

      Part 1 of a 2-part series In 2018 the Marketing Association brought together a group of marketing leaders from some of NZ’s biggest companies and brands to discuss issues facing our marketing industry. Despite different sectors, team structures, and

      5 min read

    • Article

      Grow Your Remote Business

      Jun 30, 2020

      Grow Your Remote Business
      4 min read

    Reviews for Marketing Guide

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words