The Dream Enabler: Reference Guide
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About this ebook
The one that has meant the most to me was coined by a small business operator I helped guarantee she survived and ultimately prospered during a difficult start up phase. She called me ‘The Dream Enabler’.
This book shares many of the key learnings I have been fortunate to discover while having unprecedented access to some of Australia’s most successful people.
As set out in the foreword to ‘The Dream Enabler’ book, for as long as I can remember, the obsessive study of great thinkers has been my favourite pastime.
This Reference Guide is designed to be a companion to ‘The Dream Enabler’ book.
It provides a framework to explore and achieve momentum in relation to each of the key concepts, leveraging the foundations explained in detail in ‘The Dream Enabler’.
Matthew Burgess
Matthew Burgess is an assistant professor at Brooklyn College and a poet-in-residence in NYC schools through Teachers & Writers Collaborative. His award-winning first children's book, Enormous Smallness: A Story of E. E. Cummings, was a Junior Library Guild selection and an ALA Notable Children's Book. He lives in Brooklyn, New York.
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The Dream Enabler - Matthew Burgess
National Library of Australia Cataloguing-in-Publication entry
The Dream Enabler—Reference Guide
Copyright 2015 Matthew Burgess
The moral right of the author has been asserted.
Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored, or transmitted in any form or by any means, without prior written permission of both the copyright owner and the above publisher of this book.
While the author has made every effort to provide accurate Internet addresses at the time of publication, neither the publisher nor the author assumes any responsibility for errors, or for changes that occur after publication. Further the publisher does not have any control over and does not assume any responsibility for author or third-party websites or their content.
The information in this book is of a general nature, not intended to be specific professional advice. Please seek the opinion of a professional to advise you for your situation. The author's opinions are his own and do not represent the view of any other person, firm or entity. The author is not responsible for the accuracy or appropriateness of thirdparty comments or articles, including those of guest authors and editorial contributions. Any comments, letters, and other submissions are moderated and have been edited or withheld at the sole discretion of the author.
Published by D & M Fancy Pastry in 2015
Typefaces: ElectraLTStd
Table of Contents
Foreword
Section 1
101 TIPS FOR STAYING YOUNG AND FOOLISH
Section 2
SOME FURTHER CONTEXT
Know Your Phone
The Toothpaste Box Story
The Leg of Ham Story
The View Business Plan
Everything From The 1991 Radio Shack Ad I Now Do on My iPhone
Section 3
QUOTES TO NOTE
Section 4
FURTHER READING
Bibliography
About the Author
Acknowledgement
Foreword
SINCE THE EARLY 2000S, I have had the opportunity to work for many incredibly successful and inspirational people, including a significant percentage of the members of the various 'Rich Lists'. My roles have varied widely however, ultimately, have always involved helping people achieve a goal or vision that is part of their life's work.
Like most lawyers, I have had others attach labels to me over the years, including:
a the baby-faced assassin
b the lawyer to get when you don’t want to deal with a lawyer
c the ‘www’ (why the wealthy win) guy.
Undoubtedly there have been many other labels that, even if I knew of them, they would probably not be printable.
Someone, who never appeared on any list, coined the one that has meant the most to me.
She was a small business operator and we helped to ensure she had a structure that allowed her to survive and ultimately prosper during a difficult start-up phase. Her label for what I do is 'The dream enabler' and that is the theme and title of one of my books.
As set out in the foreword to 'The Dream Enabler', for as long as I can remember, the obsessive study of great thinkers has been my favourite pastime.
One aspect of this has been my evolving approach to 'common placing'-that is, the constant collection and ordering of the ideas of others.
Common placing has evolved, for me, from simply hoarding as many of my favourite books as possible, to cataloguing separately my favourite extracts, re-cataloguing extracts into disciplines and themes and to summarising the extracts into a centralised, personal 'bible' loosely titled 'brain food'.
Undoubtedly, everyone has their own learning style.
Successful entrepreneurs generally embrace one or more of the following concepts:
(1) You can only join the dots with hindsight.
(2) Actively creating serendipity is important.
(3) Fail fast.
(4) Deliver a 'MVP' - i.e. a minimum viable product, and then iterate and