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    A Joosr Guide to... Purple Cow by Seth Godin: Transform Your Business by Being Remarkable
    A Joosr Guide to... Purple Cow by Seth Godin: Transform Your Business by Being Remarkable
    A Joosr Guide to... Purple Cow by Seth Godin: Transform Your Business by Being Remarkable
    Ebook23 pages17 minutes

    A Joosr Guide to... Purple Cow by Seth Godin: Transform Your Business by Being Remarkable

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    About this ebook

    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.

    The marketing world isn't what it used to be. Simply creating a good product isn't enough, and standard advertisements now just get lost amongst all the others. To get people's attention and be truly successful, you've got to stand out and get noticed-just like a purple cow.

    Most of us wouldn't stop and stare at something mundane, like a herd of cows. But if one of those cows happened to be bright purple, it would draw attention far and wide. As an introduction to the modern marketing world, Purple Cow works on exactly that principle, teaching you how to create and market an extraordinary product that stands out from its ordinary competitors.

    You will learn:

    · That your best potential customers should be seeking you out, and not the other way around

    · Why catering your products and ads to the majority is the worst thing you can do

    · How to expand your business once you've created a successful product.

    LanguageEnglish
    PublisherJoosr
    Release dateFeb 26, 2016
    ISBN9781785672644
    A Joosr Guide to... Purple Cow by Seth Godin: Transform Your Business by Being Remarkable

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      Book preview

      A Joosr Guide to... Purple Cow by Seth Godin - Joosr

      takeaways

      What’s it about?

      For years, marketing was a science. It was simply a matter of having a good product, pricing it well, promoting it with advertisements in newspapers, on TV and in other media, and waiting for suitably enticed customers to materialize. Other factors such as packaging and ad placement were important, but as long as you had the basics down, your campaign was almost guaranteed success.

      Unfortunately for marketers, this is no longer the case. Even the best of products are now lost in a sea of competing advertisements, consumed by an industry that copies its innovations, and ignored by an audience that simply doesn’t have time to be advertised to. A good product with good marketing just isn’t enough these days. To find its audience, a product must stand out—like a giant purple cow in a field of boring brown cows. To thrive, your product needs to be remarkable.

      Purple Cow outlines the future of the marketing world, from the methods used to make a product, to the channels it travels to find its way into your customers’ hands. Here, you’ll learn how to make your product stand out just as a purple cow would, attracting the

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