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    Changing the Game (Review and Analysis of Edery and Mollick's Book)
    Changing the Game (Review and Analysis of Edery and Mollick's Book)
    Changing the Game (Review and Analysis of Edery and Mollick's Book)
    Ebook43 pages28 minutes

    Changing the Game (Review and Analysis of Edery and Mollick's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of David Edery and Ethan Mollick's book: "Changing the Game: How Video Games Are Transforming the Future of Business".

    This complete summary of the ideas from David Edery and Ethan Mollick's book "Changing the Game" shows how the video game sector has become an enormous business and is about to enter yet another phase of growth as companies begin to use games to revolutionize the way they interact with customers and attract new employees. In their book, the authors explain that it is time to get up to speed with what gaming is already achieving and make your company a part of it. By reading this summary, you will find out the benefits of using video games to get your message across and what they can do for your business.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your business knowledge

    To learn more, read "Changing the Game" to discover how you can be part of the video game revolution and benefit your company.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806238870
    Changing the Game (Review and Analysis of Edery and Mollick's Book)

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      Book preview

      Changing the Game (Review and Analysis of Edery and Mollick's Book) - BusinessNews Publishing

      Book Presentation

      Changing The Game by David Edery and Ethan Mollick

      Summary of Changing The Game (David Edery and Ethan Mollick)

      Book Abstract

      MAIN IDEA

      Video games are big business. The revenues of the video game industry have already surpassed Hollywood box office revenues and will very soon eclipse the revenues of the music industry. Major game releases can earn now more than $170 million in their first 24 hours of release – even more than Hollywood blockbusters. And yet for all these impressive numbers, the video game industry is just about to enter a new phase of growth once again as companies begin to use games to revolutionize the way they interact with customers and attract new employees.

      Smart companies are now using video games to achieve three basic business aims:

      Many of these game applications have already been in use for a number of years. As next-generation games come along, they will be used to spur innovation and better harness the collective brainpower of the entire organization.

      In all, the use of games to achieve serious business aims remains an untapped resource for many companies. It’s time to get up to speed on what gaming is already achieving and get on the bandwagon. Ultimately, it’s not at all hard to envisage a future where games will influence every aspect of the corporate landscape from how you sell products and services, how you choose a career and get hired by some company right through to how you perform your daily work functions.

      "Games can make it fun for employees to learn how to manage a supply chain. Games can encourage customers to voluntarily spend hours learning about the future of a product. Games can encompass massive economies of virtual goods and services that are worth billions of real-world dollars. All of this – and much more – is happening right now at the intersection of business and games, and the

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