Customer Mania (Review and Analysis of Blanchard, Ballard and Finch's Book)
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About this ebook
This complete summary of the ideas from Ken Blanchard, Jim Ballard and Fred Finch's book "Customer Mania" shows that to succeed in business today, you have to provide consistently great customer service. In other words, unless you have a unified, people-first, customer-oriented culture, it will be difficult to build your business going forward. Fortunately, any company large or small can achieve this. Note that you can’t build a customer-focused company by emphasizing the results that you want to achieve. This is the equivalent of putting the cart before the horse. When you focus on results, getting people to do the right thing will be an effort – people will have to be convinced that’s the right way to go. A much more effective idea is to concentrate on building your people first, and then they will just naturally take care of the customer in the ways you prefer. Get your people acting with passion and commitment and everything else will just naturally fall into place. With astute management, you’ll even be able to create a self-perpetuating cycle where the work feeds the energy of the people involved, which in turn means the work gets done better, leading to increased levels of energy in the future and so on.
Added-value of this summary:
• Save time
• Understand the key concepts
• Increase your business knowledge
To learn more, read "Customer Mania" and discover the key to succeeding in business!
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Customer Mania (Review and Analysis of Blanchard, Ballard and Finch's Book) - BusinessNews Publishing
Book Presentation: Customer Mania! by Ken Blanchard, Jim Ballard and Fred Finch
Summary of Customer Mania! (Ken Blanchard, Jim Ballard and Fred Finch)
Book Abstract
Main Idea
To succeed in business today, you have to provide consistently great customer service. In other words, unless you have a unified, people-first, customer-oriented culture, it will be difficult to build your business going forward.
Fortunately, any company large or small can achieve this. The steps are simple to describe but challenging to implement fully.
How To Build a Customer-Focused Company:
Set your sights on the right target
Treat your customers the right way
Treat your people the right way
Have the right kind of leadership
Note that you can’t build a customer-focused company by emphasizing the results that you want to achieve. This is the equivalent of putting the cart before the horse. When you focus on results, getting people to do the right thing will be an effort – people will have to be convinced that’s the right way to go. A much more effective idea is to concentrate on building your people first, and then they will just naturally take care of the customer in the ways you prefer. Get your people acting with passion and commitment and everything else will just naturally fall into place. With astute management, you’ll even be able to create a self-perpetuating cycle where the work feeds the energy of the people involved, which in turn means the work gets done better, leading to increased levels of energy in the future and so on.
"If you want to get passion from people, make them number one. That’s the secret, right there. When you take the steps to building a customer-focused company, you make people better than they are. Suddenly, your team is more interested in the enterprise; more