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    The E-Myth Revisited (Review and Analysis of Gerber's Book)
    The E-Myth Revisited (Review and Analysis of Gerber's Book)
    The E-Myth Revisited (Review and Analysis of Gerber's Book)
    Ebook41 pages26 minutes

    The E-Myth Revisited (Review and Analysis of Gerber's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Michael E. Gerber's book: "The E-Myth Revisited".

    This complete summary of the ideas from Michael E. Gerber's book "The E-Myth Revisited" shows that small businesses tend to be too focused on internal issues - therefore neglecting the larger picture - which is detrimental in the long term. This useful summary explains how you can make your business successful by adopting the right perspective, highlighting that in order to become a mature company, you must also think like one. 

    Added-value of this summary: 
    • Save time 
    • Understand the key concepts 
    • Expand your business knowledge effectively

    To learn more, read "The E-Myth Revisited" and create a successful business!
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806229670
    The E-Myth Revisited (Review and Analysis of Gerber's Book)

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      Book preview

      The E-Myth Revisited (Review and Analysis of Gerber's Book) - BusinessNews Publishing

      Book Presentation

      The E-Myth Revisited by Michael E. Gerber

      Summary of The E-Myth Revisited (Michael E. Gerber)

      Book Abstract

      MAIN IDEA

      The E-Myth, or Entrepreneurial Myth, says that most new businesses are not started by entrepreneurs who set out to build a strong business but by technicians who enjoy the hands-on work themselves. Because of that natural bias, most business owners focus on working in their business when really they should be working on their business.

      There is, however, a simple and effective way to offset the E-Myth tendency. Instead of looking at the business as a one-off operation, the owner should consider the business to be a prototype for a large number of franchises that will be added at a later stage. By adopting that mindset, the business owner will not only participate in the business as a technician but will also act as a manager (putting systems in place and controls) and as an entrepreneur (having a vision of how the business can create sustainable added-value for all key stakeholders).

      A business that is built and managed by someone who combines the approach of the technician, the manager and the entrepreneur will have a far greater chance of future success than one guided by someone thinking like a technician alone.

      Important Note About This Ebook

      This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but

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