Honda Motor (Review and Analysis of Sakiya's Book)
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About this ebook
This complete summary of the ideas from Tetsuo Sakiya's book "Honda Motor" explains the business strategies and corporate culture behind Honda, and suggests why they are so successful. In his book, the author charts the development of Honda, from the beginning to the successful, multinational company that it is today. This summary is an inspiring story of overcoming prejudice, putting money into creative marketing and PR, and having an international vision.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Honda Motor" and discover an inspiring story of entrepreneurship and core values that led to one of the world's biggest motor companies.
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Honda Motor (Review and Analysis of Sakiya's Book) - BusinessNews Publishing
Book Presentation: Honda Motor by Tetsuo Sakiya
Important Note About This Ebook
Summary of Honda Motor (Tetsuo Sakiya)
1. A Blueprint For The 1980s
2. The Good Old Days
3. Starting From A Dream
4. The Union Cometh
5. You Meet The Nicest People...
6. Automobiles, Racers and Research
7. The Great Engine Dispute
8. The Legacy Of The Founders
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
1. A Blueprint For The 1980s
As individuals, Japanese often lack dominant personalities but they usually establish a very strong identity as part of a group - whether that be a family, a corporation or a nation. While most Western corporations are simply organizations seeking profits, Japanese corporations tend to become communities serving their employees. American corporations generally follow a system of individual responsibility, while group responsibility is more important to the Japanese.
Professor Raymond Vernon of Harvard University put forward the product cycle model which states a corporation goes through periods of new product integration, rapid growth, maturity and decline. Multinationalization is aimed at maintaining an advantageous share of the market. When a company launches a unique product and enjoys a competitive edge over its competitors, it initially exports finished products and will eventually expand on the strength of cheaper capital to other countries.
The Western automobile manufacturing industry is a mature industry, with less technological revolutions than newer industries such as electronics and computers. As a result, the industry managers are cautious about investing in new facilities and greater stress is placed on short-term profits rather than long-term strategies. The current plight of the Western automobile manufacturers is not the result of the poor quality of labor but the failure of management to institute long-range strategies or to modernize