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    Iacocca (Review and Analysis of Iacocca and Novak's Book)
    Iacocca (Review and Analysis of Iacocca and Novak's Book)
    Iacocca (Review and Analysis of Iacocca and Novak's Book)
    Ebook49 pages24 minutes

    Iacocca (Review and Analysis of Iacocca and Novak's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Lee Iacocca and William Novak's book: "Iacocca: An Autobiography".

    This complete summary of the ideas from Lee Iacocca and William Novak's book "Iacocca" tells the story of Lee Iacocca and his career as a general manager for the world's biggest car companies. In their book, the authors reveal how Iacocca dealt with the massive challenges of the motor industry and how he took Chrysler and turned it around, leading it to $925 million profit in 1983. This summary also explains Iacocca's vision for the future: more investment in students who want to go into technology, investment in the national transport infrastructure and encouraging greener energy.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your business knowledge

    To learn more, read "Iacocca" and discover the secrets behind the success of this ground-breaking general manager.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806247087
    Iacocca (Review and Analysis of Iacocca and Novak's Book)

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      Book preview

      Iacocca (Review and Analysis of Iacocca and Novak's Book) - BusinessNews Publishing

      Book Presentation: Iacocca by Lee Iacocca with William Novak

      Important Note About This Ebook

      Summary of Iacocca (Lee Iacocca with William Novak)

      Made In America

      The Ford Story

      The Chrysler Story

      Straight Talk

      Epilogue

      Important Note About This Ebook

      This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

      Made In America

      1. The Family

      Iacocca’s father, Nicola, arrived in America in 1902 at the age of twelve – poor, alone and scared. He returned to Italy to marry Antoinette and returned to America as a new American citizen. Nicola saw America as the land of freedom – the freedom to become anything you wanted to be, if you wanted it bad enough and were willing to work for it.

      Lee Iacocca was born 15th October 1924. By that time, his father had opened a hot-dog restaurant in Allentown. He drilled two principles into Lee; never get into a capital-intensive business because the bankers will end up owning you. And when times get tough, get into a food business because people will always need to eat. (Lee came very close to actually starting a food franchise in 1952, long before McDonalds was a gleam in Ray Kroc’s eye. He decided against it in the end).

      As a teenager, Lee worked outside a hotel offering to take people’s shopping home for them. He also had a weekend job in a fruit market for which he was paid $2 per day plus all the fruit and vegetables he could carry home with him.

      His father was passionately involved in motor vehicles, and invested in a very early car rental business called U-Drive-It. This soon built up to a fleet of 30 cars. By the time Lee was 15 years old, he had decided that his future lay in the automobile business and all his energies were directed towards that goal.

      Lee credits his father with his instinct for marketing. He owned a couple of movie theatres which were widely known for special offers. People still talk about the day he announced that the ten kids with the dirtiest faces would be admitted free.

      In the 1920’s, the Iacocca family did very well. Then came the Depression. The Iacocca’s survived, but that was about all. His father got quite a shock when he saw all the money he had made lost almost overnight. He did, however, have a lot of irons in the fire which enabled him to weather the worst of the Depression. He had always kept to a very strict policy of paying for things as he went along, refusing to allow

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