The Profit Zone (Review and Analysis of Slywotzky and Morrison's Book)
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About this ebook
This complete summary of the ideas from Adrian Slywotzky and David Morrison's book "The Profit Zone" shows how it is generally acknowledged that the company with the largest share of the market will ultimately generate the greatest profits. However, Slywotzky and Morrison suggest that not all market share is created equal. In their book, the authors state that in any market, there will be one strategic area where the greatest amount of added-value for the customer will be created. Whichever company can dominate that key strategic area will generate the greatest profits. This summary explains how you can develop four business dimensions in order to place your company in the Profit Zone and ensure future success.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "The Profit Zone" and find out how to tailor your approach and optimise your company's profits.
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The Profit Zone (Review and Analysis of Slywotzky and Morrison's Book) - BusinessNews Publishing
Book Presentation: The Profit Zone by Adrian Slywotzky & David Morrison
Book Abstract
Important Note About This Ebook
Summary of The Profit Zone (Adrian Slywotzky & David Morrison)
Section 1. The Profit Zone Concept in Business Design
Section 2. Applying Profit Zone Concepts and Principles To Strategic Business Design
Section 3. Examples of Applications of the Profit Zone Philosophy
Book Abstract
MAIN IDEA
Conventional business thinking has been that market share is king – in other words, whichever company has the largest share of the market will ultimately generate the greatest profits.
The Profit Zone philosophy, however, suggests that not all market share is created equal. Specifically, in any market, there will be one strategic area where the greatest amount of added value for the customer will be created. Whichever company can dominate that key strategic area – The Profit Zone – will generate the greatest profits and the greatest market valuation – irrespective of what their share is of the market as a whole.
Businesses get into the Profit Zone through the use of specific profit models – explicit strategies for generating revenue. There are a large number of profit