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    Opening Digital Markets (Review and Analysis of Mougayar's Book)
    Opening Digital Markets (Review and Analysis of Mougayar's Book)
    Opening Digital Markets (Review and Analysis of Mougayar's Book)
    Ebook42 pages20 minutes

    Opening Digital Markets (Review and Analysis of Mougayar's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Walid Mougayar's book: "Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce".

    This complete summary of Walid Mougayar's book "Opening Digital Markets" shows that the development of Internet-based commerce is still in its early days. The implications of this development are significant for everyone, but particularly for business managers who are charged with the responsibility of successfully moving their organisations forward. In his book, the author explains how you can develop a structured strategy to exploit and fully benefit from the Internet. This summary is a must-read for planners, managers and strategists who want to achieve e-commerce success.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your business knowledge

    To learn more, read "Opening Digital Markets" and find out how you can take advantage of the Internet to take your business to the next level.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateSep 29, 2014
    ISBN9782511016251
    Opening Digital Markets (Review and Analysis of Mougayar's Book)

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      Book preview

      Opening Digital Markets (Review and Analysis of Mougayar's Book) - BusinessNews Publishing

      Book Presentation Opening Digital Markets by Walid Mougayar

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Opening Digital Markets (Walid Mougayar)

      Phase 1: Evaluate And Understand The Digital Marketplace

      Phase 2: Formulate A Viable Digital Business Strategy

      Phase 3: Develop a Technology Implementation Plan

      Phase 4: Measure Your Progress

      Book Abstract

      MAIN IDEA

      It’s still early days in the development of Internet based commerce but the trends that are emerging are unmistakably clear.

      When you stand back and look at the big picture, the Internet is fundamentally transforming the way business is done. The implications of that transformation are significant for everyone, but particularly for business managers who are charged with the responsibility of successfully moving their organizations forward. From their perspective, the digital marketplace is the new battleground where market share must be won and lost. What adds to the challenge is the fact many of the battles of the future will be fought against new types of organizations that are constantly reinventing themselves every six months or so.

      Therefore, a complete strategic perspective is called for while this transition occurs to the open electronic marketplace. The Internet is not a passing fad but an integral and essential part of every organization in the future. Developing a structured strategy to exploit and benefit from the Internet is literally a once-in a lifetime opportunity.

      Managers have to continuously think about how the Internet will

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