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    Seizing the White Space (Review and Analysis of Johnson's Book)
    Seizing the White Space (Review and Analysis of Johnson's Book)
    Seizing the White Space (Review and Analysis of Johnson's Book)
    Ebook41 pages21 minutes

    Seizing the White Space (Review and Analysis of Johnson's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Mark W. Johnson's book: "Seizing the White Space: Business Model Innovation for Growth and Renewal".

    This complete summary of the ideas from Mark W. Johnson's book "Seizing the White Space" shows that businesses that are successful in the long term are adept at negotiating "white space" - the area outside of their current competencies and core activity. In his book, the author explains that every business can expand into new commerce by crafting an effective and well-researched new business model. This summary presents four strategies for tailoring your business model to your potential white space and how you can avoid the most common failure of new commercial ventures.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your business knowledge

    To learn more, read "Seizing the White Space" and find out how you can manage risk in new markets and create a new business model that will guarantee success.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 28, 2014
    ISBN9782511019795
    Seizing the White Space (Review and Analysis of Johnson's Book)

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      Book preview

      Seizing the White Space (Review and Analysis of Johnson's Book) - BusinessNews Publishing

      Book Presentation: Seizing The White Space by Mark W. Johnson

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Seizing The White

      Space (Mark W. Johnson)

      1. Commercial white space and the four box business model framework

      2. The three instances when new business models are needed

      3. How to turn business model How to turn business model

      Book Abstract

      MAIN IDEA

      Many companies struggle to succeed when they enter into white space activities – new commercial operations which are notably outside their existing core business and current competencies. They may recognize there is a viable commercial opportunity there but almost invariably companies try and serve new customers using their existing business models. More often than not, these expansion efforts are a failure.

      To move into and harness a white space opportunity to grow your enterprise, start by developing a business model which will work for that new space. Don’t expect your old business model to transfer across. Specifically, you have to rework the four building blocks of any viable business model:

      Your customer value proposition – or the job you’re trying to do.

      Your profit formula – how you will make money.

      Key resources – which you will need to make the right things happen.

      Key processes – which you will need to get right to achieve customer results.

      Try and make your existing business model stretch to include a white space opportunity is asking for trouble. It rarely, if ever, works. But develop a new business model which better suits that white space first and you stand a much better chance of success. When it comes to moving into white space, it’s the business model you use that counts.

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