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    Web Rules (Review and Analysis of Murphy's Book)
    Web Rules (Review and Analysis of Murphy's Book)
    Web Rules (Review and Analysis of Murphy's Book)
    Ebook40 pages25 minutes

    Web Rules (Review and Analysis of Murphy's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Tom Murphy's book: "Web Rules: How the Internet Is Changing the Way Consumers Make Choices".

    This complete summary of the ideas from Tom Murphy's book "Web Rules" shows that the internet is changing the dynamics of the marketplace by placing the consumer firmly back in the driving seat. In recent times, big businesses and well-funded corporations have called the shots and made decisions on behalf of the consumers. But with the availability of the internet, consumers are seizing back the initiative to make their own decisions and take control of their own futures. In his book, the author provides a guide to navigating this evolution and how you can take advantage of the internet to influence the choices of your customers.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Web Rules" and find out how you can benefit from the changing marketplace and the possibilities presented by the internet.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 28, 2014
    ISBN9782511020449
    Web Rules (Review and Analysis of Murphy's Book)

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      Book preview

      Web Rules (Review and Analysis of Murphy's Book) - BusinessNews Publishing

      Book Presentation

      Web Rules: How the Internet Is Changing the Way Consumers Make Choices by Tom Murphy

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Web Rules: How the Internet Is Changing the Way Consumers Make Choices (Tom Murphy)

      Section 1: 9 Key Concepts – The Impact of the Internet on Future Consumer Choices

      Section 2: The 10 Key Rules For Building a Successful Internet Business

      Book Abstract

      MAIN IDEA

      The Internet changes the dynamics of the marketplace by placing the consumer firmly back in the driving seat.

      That represents quite a dramatic transition in the balance of power. In recent times, big business and well-funded corporations have called the shots, and made decisions on behalf of the consumers. But with the availability of the Internet, consumers are seizing back the initiative to make their own decisions and take control of their own futures – mainly because they’re now better informed and better equipped to search for viable alternatives.

      For example, for an individual consumer to find the best bargain, they have to access reliable information about all the choices available in the marketplace. They also have to have the time to search, and the capability to compare one offer with any other cost effectively. The Internet makes that not only feasible, but even possible to be automated or run while something else is being done.

      As a result of that transfer of control, the Information Age has the potential to deliver spectacular long-term benefits to consumers. Everything will change – from business and media through to finance, health care, entertainment, politics and education – as the implications of that change in control works its way through

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