The Magnet Effect (Review and Analysis of Berst's Book)
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About this ebook
This complete summary of the ideas from Jesse Berst's book "The Magnet Effect" shows that surviving and prospering in today's digital era all comes down to how effectively you can attract and retain an Internet audience of regular customers. In his book, the author explains three critical concepts that will help you to establish yourself online: the "Magnet Effect", "Spiral Marketing" and the "Domino Method". This summary will teach you how to use each of these concepts to position your business advantageously and become an Internet success in just a few clicks.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "The Magnet Effect" and discover how you can take advantage of the falling dominoes of the future.
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The Magnet Effect (Review and Analysis of Berst's Book) - BusinessNews Publishing
Book Presentation
The Magnet Effect by Jesse Berst1
Book Abstract
About the Author
Important Note About This Ebook
Summary of The Magnet Effect (Jesse Berst)4
Section 1. The Magnet Effect
Section 2. Spiral Marketing
Section 3. The Domino Method
Book Abstract
MAIN IDEA
Surviving and prospering in the digital business era all comes down to how effectively you can attract and retain an Internet based audience of regular customers. To achieve that requires an understanding of three critical concepts:
The Magnet Effect
means that you use other, passive media to create awareness of and generate visitors to your Web site.
Once people have visited your Web site, you then use Spiral Marketing
to keep them actively involved. Spiral Marketing is a loop where visitors are attracted to the Web site using passive media, provided with the ability to do or learn something useful while actually at the site and then followed up with using e-mail. Smart online business operators build a strong spiral and keep their customers moving around that spiral time and again, generating ongoing business and profits.
The Domino Method
is the way emerging markets can be anticipated correctly so a business can be positioned to exploit them well. In essence, technology markets always follow a highly predictable pattern – like a string of dominos falling over. Most of the time, you will be able to tell what’s going to happen with a high degree of accuracy but it will be harder to forecast exactly when each