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    Big Data (Review and Analysis of Mayer-Schonberger and Cukier's Book)
    Big Data (Review and Analysis of Mayer-Schonberger and Cukier's Book)
    Big Data (Review and Analysis of Mayer-Schonberger and Cukier's Book)
    Ebook43 pages44 minutes

    Big Data (Review and Analysis of Mayer-Schonberger and Cukier's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Viktor Mayer-Schonberg and Kenneth Cukier's book: "Big Data: A Revolution that Will Transform How We Live, Work and Think".

    This complete summary of the ideas from Viktor Mayer-Schonberg and Kenneth Cukier's book "Big Data" explains that the concept of "big data" means using huge quantities of data to make better predictions based on patterns, rather than trying to understand the underlying causes in more detail. In their book, the authors highlight the many ways in which big data will be a source of new economic value and innovation in the future. This summary also demonstrates that this change in the way information is analysed will transform the way everyone lives and interacts in the world.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Big Data" and discover how the way we use data is evolving and what this means for the future.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateNov 12, 2014
    ISBN9782511025079
    Big Data (Review and Analysis of Mayer-Schonberger and Cukier's Book)

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      Book preview

      Big Data (Review and Analysis of Mayer-Schonberger and Cukier's Book) - BusinessNews Publishing

      Book Presentation

      Big Data by Viktor Mayer-Schonberger and Kenneth Cukier

      Summary of Big Data (Viktor Mayer-Schonberger and Kenneth Cukier)

      Book Abstract

      MAIN IDEA

      Big Data is defined as the ability of society to harness massive amounts of information in novel ways to produce useful insights or goods or services of significant value. In practical terms, Big Data is where we use huge quantities of data to make better predictions based on the fact we identify patterns in the data rather than trying to understand the underlying causes in more detail.

      A good example of the usefulness of big data was when the H1N1 flu virus struck in 2009. The traditional approach to tracking a virus was to collect data about doctor’s visits which the Center for Disease Control and Prevention (CDCP) tabulated and then published a week or two later. Google came up with a different approach. Google suggested the spread of H1N1 could in fact be tracked by the Google searches people with the flu carry out when looking for remedies. Google then analyzed a staggering 450 million different mathematical models to come up with a collection of search terms which correlated with the historical data Google already had relating to the spread of seasonal flu. As a result, health officials could use the Google method to track the spread of H1N1 in real time and respond rapidly rather than waiting a couple of weeks for the CDCP updates.

      Big data will be a source of new economic value and innovation in the future. It will also change the way information is analyzed and transform the way society is organized. The big data era which is just beginning will eventually challenge the way everyone lives and interacts with the world.

      Big data is all about seeing and understanding the relations within and among pieces of information that, until very recently, we struggled to fully grasp.

      – Viktor Mayer-Schonberger and Kenneth

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