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The Referral Engine (Review and Analysis of Jantsch's Book)
The Referral Engine (Review and Analysis of Jantsch's Book)
The Referral Engine (Review and Analysis of Jantsch's Book)
Ebook41 pages31 minutes

The Referral Engine (Review and Analysis of Jantsch's Book)

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The must-read summary of John Jantsch's book: "The Referral Engine: Teaching Your Business to Market Itself".

This complete summary of the ideas from John Jantsch's book "The Referral Engine" shows that everyone loves getting referrals from happy customers but few businesses have systems in place to facilitate this happening more often. In his book, the author states that it's time to craft a strategy which will compel your customers and partners to voluntarily and actively participate in your marketing by providing referrals. Satisfied customers who offer referrals will provide the elements which will generate positive buzz around your products and services others will pick up on. This summary explains how to design a referral engine in order to create a pool of brand supporters and expand your business.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "The Referral Engine" and discover the key to generating referrals and prospering.
LanguageEnglish
Release dateOct 28, 2014
ISBN9782511020272
The Referral Engine (Review and Analysis of Jantsch's Book)

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    Book preview

    The Referral Engine (Review and Analysis of Jantsch's Book) - BusinessNews Publishing

    Book Presentation The Referral Engine by John Jantsch

    Book Abstract

    About the Author

    Important Note About This Ebook

    Summary of The Referral Engine (John Jantsch)

    1. Referrals – the best way to grow a business

    2. The six elements of a referral engine

    Book Abstract

    MAIN IDEA

    Everyone loves getting referrals from happy customers but few businesses have systems in place to facilitate this happening more often. It’s time to craft a strategy which will:

    Compel your customers and partners to voluntarily and actively participate in your marketing by providing referrals.

    Provide the elements which will generate positive buzz around your products and services others will pick up on.

    In other words, you need to build and then maintain a Referral Engine – a systematic and consistent approach to generating referrals and then using them to maximum effect on an ongoing basis.

    Building a Referral Engine is a new and better way of doing business. Instead of advertising to generate a stream of new business, you work to create a pool of brand supporters who sing your praises to their friends, colleagues, neighbors and family. Generating referrals and then spending your time working with people who have been referred is a great way to do business.

    "Despite what some may suggest, there are no real secrets in business – only truths you haven’t figured out how to apply. If you are going to get your customers, partners, and staff to voluntarily and authentically talk about how remarkable your business is, just in that act alone, and the eventual changes it will require you to make will improve your business. A referral strategy is a lead strategy, it’s a customer service strategy, it’s a process strategy, it’s a competitive strategy, it’s a management strategy, it’s a people strategy, and it’s a financial

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