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    Warm Email Prospecting: How to Use Short and Simple Emails to Land Better Freelance Writing Clients
    Warm Email Prospecting: How to Use Short and Simple Emails to Land Better Freelance Writing Clients
    Warm Email Prospecting: How to Use Short and Simple Emails to Land Better Freelance Writing Clients
    Ebook59 pages29 minutes

    Warm Email Prospecting: How to Use Short and Simple Emails to Land Better Freelance Writing Clients

    By Ed Gandia

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    About this ebook

    Finding and landing freelance writing work is not easy. It requires a great deal of hustle, determination and the ability to handle rejection well.

    Fortunately, there’s a faster and simpler way to prospect for clients using nothing but email. This method is perfect if you don't really enjoy prospecting. Or if you just don't have the time (or the motivation) to keep up with the latest marketing fads.

    It's called "warm email prospecting." And in this nuts-and-bolts guide, freelance copywriter and business-building coach Ed Gandia will show you how to use this simple, proven and underused approach to generate high-quality client leads faster and more cost-effectively.

    You'll discover the three psychological triggers that get prospects to respond to your message and contact you to learn more. You’ll get samples, templates and step-by-step instruction. And you'll walk away knowing how to write simple and short prospecting emails that get results.

    LanguageEnglish
    PublisherEd Gandia
    Release dateApr 13, 2016
    ISBN9781311317599
    Warm Email Prospecting: How to Use Short and Simple Emails to Land Better Freelance Writing Clients
    Author

    Ed Gandia

    Ed Gandia is a successful freelance copywriter, author, speaker and coach. He teaches freelance writers and copywriters how to earn more in less time doing work they love, for better clients. Ed is the co-author of the bestselling book The Wealthy Freelancer and host of the popular podcast, High-Income Business Writing. His advice and insights have been featured on CNN Radio, CBS Radio News, Inc. magazine, The Huffington Post, The Christian Science Monitor, AirTran's Go magazine and The Writer, among others.

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      Book preview

      Warm Email Prospecting - Ed Gandia

      INTRODUCTION

      This Is a Different Kind of Email Marketing

      I call it warm email prospecting.

      Mainly because it’s the opposite of cold calling. And it’s very different from your standard, generic email prospecting.

      It’s not mass emailing. It’s not about sending newsletters or automating your prospecting.

      It’s the opposite of all that.

      Think of warm email prospecting as artisan prospecting. Each email is personally handcrafted and written for one person only.

      When done right, a warm email positions you as a knowledgeable professional with a relevant and timely message.

      It’s one of the quickest, most cost-effective ways to attract and land high-quality clients—without the unpleasantness of cold calling or the expense and time commitment of most traditional marketing tactics.

      Why does this approach work so well? Namely because a strong, warm email leverages three key psychological triggers:

      1. Personalization

      2. Relevance

      3. Brevity

      These triggers increase your chances of getting a response from the prospect. And once you have a response, it becomes much easier to engage the prospect in a dialogue about your services.

      In this guide, I’ll show you how to get that response.

      Enjoy!

      Ed Gandia

      Atlanta, Ga.

      Chapter 1:

      Why I Started Prospecting with Email

      It’s April 2000. A Friday evening. I’m 28 years old. My wife and I are having dinner with some good friends. And somewhere between the romaine salad and baked salmon, I realize I’ve made a horrible career decision.

      I’d recently quit my job selling sewer pipe and fittings (which was every bit as glamorous as it sounds) and taken a new job selling professional information technology (IT) services.

      Some of my friends were making a killing selling technology services and products, and I wanted in. Besides, I’d had quite enough of chasing down utility contractors with little more than a stack of business cards and a slap on the back.

      Finally, I thought, "This is it. Information technology is hot. My customers will come to me."

      There was only one problem: timing.

      One week after I started my new job in IT sales, the tech bubble burst and the bottom fell out of the market. I barely had time to complete the HR

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