Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    How To Write a Business Proposal and Other Marketing Documents
    How To Write a Business Proposal and Other Marketing Documents
    How To Write a Business Proposal and Other Marketing Documents
    Ebook98 pages1 hour

    How To Write a Business Proposal and Other Marketing Documents

    By Lanette Zavala

    3.5/5

    ()

    Read preview

    About this ebook

    Building a small business or establishing yourself as a marketing executive can prove to be the toughest of challenges in your career. But it can also be one of the most rewarding decisions a hard-working achiever can make. As lucrative opportunities demanding your products and services become available in various industries, you can stretch the earning capacity within your sales and marketing department with effective business proposals.

    Business proposal writing may often be a simple task. In other cases, it can be complex and time consuming. The demands and interests of decision-makers influence the level of effort you as a supplier will have to produce in a proposal.

    How To Write A Business Proposal And Other Marketing Documents provides business insight and steps on:
    How To Write A Business Proposal Four Different Ways
    How To Write A Business Marketing Portfolio
    How To Prepare An Oral Presentation

    Using sample business proposals (in the formats of outline, summary, and basic quote), a sample business marketing portfolio, and sample business cover letters, author Lanette Zavala offers practical advice for small business owners and executives in Corporate America.
    LanguageEnglish
    PublishereBookIt.com
    Release dateApr 26, 2016
    ISBN9781456610708
    How To Write a Business Proposal and Other Marketing Documents

    Read more from Lanette Zavala

    Related to How To Write a Business Proposal and Other Marketing Documents

    Related ebooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Your Business Needs a Succession Plan: Here Are the Basics

      Nov 11, 2020

      In Part 1 and Part 2 of this series on selling your business, we’ve examined the questions facing owners who entered 2020 ready to make their move, breaking down how the COVID-19 pandemic changes the situation and how to increase a business’s value i

      3 min read

    • Article

      Reach Your Customers!

      Mar 31, 2020

      Reach Your Customers!
      10 min read

    • Article

      Thrive in 2021

      Mar 25, 2021

      Thrive in 2021
      13 min read

    • Article

      Grow Your Remote Business

      Jun 30, 2020

      Grow Your Remote Business
      4 min read

    • Article

      3 Ways to Increase the Enterprise Value of Your Family Business

      Aug 31, 2022

      Many entrepreneurs focus on revenue, innovation and people to lead their enterprise forward in the future – but business tends to get in the way.  Finding, recruiting and hiring talent, maintaining relationships with key customers and vendors, dealin

      3 min read

    • Article

      When Should You In-house?

      Oct 7, 2019

      Here to stay, in-housing has moved beyond its infancy days to enter a more mature point. Before going full steam ahead though, there are few things clients should consider to make sure it is the right decision for them. To be honest, I think you’ve g

      1 min read

    • Article

      Step 6 Reach Out to Your Customers: How to Market to Your Targeted Audience

      Jun 29, 2023

      Excerpted from: Home Business Magazine’s Home-Based Biz Start-Up Guide: Order at https://homebusinessmag.com/home-based-business-guide Whether you call your homebased business’s target audience customers, clients, patients, or prospects, you need to

      11 min read

    • Article

      How a Startup Company Can Succeed

      Sep 29, 2022

      How a Startup Company Can Succeed
      2 min read

    • Article

      Six Misconceptions Limiting Growth

      Oct 10, 2018

      Six Misconceptions Limiting Growth
      4 min read

    • Article

      7 Home Businesses You Can Launch in 2021

      Mar 25, 2021

      If you're considering starting your own business in 2021, you're in good company. Many people are looking to pivot and try something new in light of the recent economic climate. Self-employment can be a great way to design your working style and deve

      6 min read

    • Article

      Owning Your Niche Market

      Jun 24, 2021

      Owning Your Niche Market
      4 min read

    • Article

      Fuel Spark Success

      Jun 5, 2020

      Fuel Spark Success
      8 min read

    • Article

      4 Steps to Effectively Transition or Sell Your Business

      Jun 17, 2019

      Did you know 70% to 80% of middle-market, closely held businesses put on the market do not sell? And 83% of businesses lack a formal, written transition plan? I've had many discussions with middle-market business owners about planning for the future

      3 min read

    • Article

      A Profitable Venture

      Dec 31, 2019

      A Profitable Venture
      3 min read

    • Article

      Turn Your Website Into A powerful Sales Tool

      Mar 11, 2021

      Websites can be many things: a placeholder, a way for clients to get in touch, somewhere to sell your products and services, or a means of generating leads. If you’re not doing the latter, you’re wasting a good domain. Probably the only part of your

      7 min read

    Related categories

    Reviews for How To Write a Business Proposal and Other Marketing Documents

    3.5/5

    6 ratings1 review

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 2/5
      This book by Lanette Zavala help an amatuer Marketing engineer or a Proposal writer to allign himself in the right way to move forward to improve the number of prospects and the thereby improving the overall efficiency of the front end of the company.

    Book preview

    How To Write a Business Proposal and Other Marketing Documents - Lanette Zavala

    proposal.

    Chapter 1

    Open The Door To A Proposal With A Business Marketing Portfolio

    As a small business owner or as a department executive in Corporate America, you already know the importance of keeping a competitive edge in your industry. You also know that, at times, there will be larger companies that are likely to allot more generous budgets toward their marketing than you are able to budget for yours. Current economic challenges impose grim uncertainties on small companies that struggle to lock horns with their regional, national, and global competitors.

    So, to suggest large spending on innovative marketing for the purpose of wooing an existing client or prospect is not my objective. Outline your company’s maximum features in an attractive and concise presentation. Today’s portfolios are primarily electronic presentations. But there are companies with decision-makers who prefer reviewing most documents in hardcopy.

    The following steps include ways of building an attractive portfolio that would be portable during sales visits, by online downloads from your company’s website, in hard copy, and by email attachments.

    1. Make available two ways through which you will present your company’s portfolio: In an attractive spiral-bound document and in an electronic file. (Today’s paperless trends allow companies to save money by providing presentations in electronic form only. If your prospect welcomes this type of presentation, seize your opportunity.)

    Always keep in mind that many executives also like to keep documents at hand for convenience. While traveling on flights, having time to review documents over dining, experiencing computer system failures, or simply experiencing electronic overload mentally (this actually being the experience of many computer users), some decision-makers appreciate the additional option to review tangible documents.

    2. To begin your portfolio, include (in any order that you choose after your table of contents page, which is optional):

    A. A mission statement that specifies the goal and objective of your company. If you are unable to tighten a paragraph, which may currently state too broadly why your company is in business, consider placing the mission statement toward the back of your portfolio. (Otherwise, if you are in a position of authority to do so, adjust the mission statement to read more clearly.) Placing the statement in back, do so strategically, as mission statements are usually placed in front. Consider printing it as a hallmark statement on the inside of your back cover. This will enable your prospect readers to first assess other details that can stand out more attractively and clearly concerning the company before they read the mission statement as secondary or mere support information.

    B. Specific details about your product or service. Inform about your company’s benefits with a bottom-line approach. Although a portfolio provides more details than a brochure, it should still concentrate on specific needs of a target prospect. Most profiles that I have read have a focus. They are neither broad nor abstract.

    Much of the information in a portfolio is the same information that can be found in your company’s brochure and website. But, again, consider that a portfolio aims more at speaking directly to the prospect. This is why your company can and should have more than one portfolio if it seeks business with customers from various industries.

    So, avoid telling stories in your portfolio unless they are absolutely relevant. A long drawn-out style of presenting your qualifications can deter a reader’s interest in your portfolio if it drifts from the prospect’s main purpose for reviewing it. If you have numerous accomplishments to mention in addition to a line of products or services, consider adding a pie or bar chart within your document to illustrate the different aspects of your company.

    C. A team profile pointing at key managers or company representatives. Even if the company has been in business for a short length of time, each staff team member’s expertise significantly highlights your portfolio when prospective clients evaluate the company’s credentials. Also, include education, any honors, and professional affiliations in their profiles. Such mentions can often produce familiarities for prospects and prove to work favorably for a sales

    Enjoying the preview?
    Page 1 of 1