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    Nir Eyal's Hooked: Proven Strategies for Getting Up to Speed Faster and Smarter Summary
    Nir Eyal's Hooked: Proven Strategies for Getting Up to Speed Faster and Smarter Summary
    Nir Eyal's Hooked: Proven Strategies for Getting Up to Speed Faster and Smarter Summary
    Ebook37 pages20 minutes

    Nir Eyal's Hooked: Proven Strategies for Getting Up to Speed Faster and Smarter Summary

    By Ant Hive Media

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    This is a Summary of Nir Eyal's HOOKED: Proven Strategies for Getting Up to Speed Faster and Smarter

    How do successful companies create products people can’t put down?

    Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

    The #1 Best Seller answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

    Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

    This summary is available in a variety of formats, and is aimed for those who want to capture the gist of the book but don't have the current time to devour all 256 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. It fills the gap, making you understand more while enhancing your reading experience. This is a summary that is not intended to be used without reference to the original book.

    LanguageEnglish
    PublisherAnt Hive Media
    Release dateMay 4, 2016
    ISBN9781310207129
    Nir Eyal's Hooked: Proven Strategies for Getting Up to Speed Faster and Smarter Summary
    Author

    Ant Hive Media

    Ant Hive Media does the reading so you don't have to. Get through the books you love in minutes, not hours.

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      Book preview

      Nir Eyal's Hooked - Ant Hive Media

      Nir Eyal’s

      HOOKED

      Proven Strategies for Getting Up

      to Speed Faster and Smarter

      Summary by Ant Hive Media

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      Please Note

      This is a Summary & Analysis of the original book, available here: http://amzn.to/1XyALRx. Or, visit http://amzn.to/1WpoTBi for easy listening.

      You can get two Audio Books of your choice FREE with Audible now. Simply start your digital membership here: http://amzn.to/1WpoTBi and choose the books you want.

      Copyright © 2016 by Ant Hive Media

      All rights reserved worldwide. No part of this publication may be reproduced or transmitted in any form without the prior written consent of the publisher

      Limit of Liability/Disclaimer of Warranty:

      The publisher and author make no representations or warranties with respect to the accuracy or completeness of these contents and disclaim all warranties such as warranties of fitness for a particular purpose. The author fact that an individual or organization is referred to in this document as a citation or source of information does not imply that the author or publisher endorses the information that the individual or organization provided. This concise

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