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    Hyundai Way: Hyundai Speed
    Hyundai Way: Hyundai Speed
    Hyundai Way: Hyundai Speed
    Ebook53 pages43 minutes

    Hyundai Way: Hyundai Speed

    By Don Southerton

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    About this ebook

    In the wake of the recent accomplishments of the Hyundai Motor Group and respectively the Hyundai Motor and Kia Motors brands a question is often raised, “What makes Hyundai so successful?”

    I tackle this question from a cultural perspective, leaving aspects of such as sustainable production networks, ever changing consumer appeal and brand image staying power for my colleagues in the industry. My objective for Hyundai Way: Hyundai Speed is simply to share insights into the Hyundai Motor Group—a unique inside view of a unique corporate culture.

    In addition to the growing number of Hyundai and Kia Motors enthusiasts wishing to learn more about the carmaker, I see several target audiences for the book. First for the global teams working for the Hyundai Motor Group and its affiliates, Hyundai Way: Hyundai Speed will build upon their current experiences, while providing new understandings.

    A second audience is for firms and vendors providing services or products to the Hyundai Motor Group. This book will be beneficial in strengthening and maintaining the relationship.

    A third readership is for companies with significant Korea-based business. Although specifically the book offers insights into the Hyundai Motor, the broader content and insights can apply to many Korean firms in sectors outside automotive.

    About the author
    With over 35 years' experience, Don Southerton is the definitive authority on Korean-facing global business, strategy, branding and market entry--from automotive, golf, retail, and QSR/ food sectors to New Urbanism and Green technology.

    Building on a life-long interest in Korea and the rich culture of the country, Southerton has authored numerous publications with topics centering on culture, new urbanism, entrepreneurialism, and early U.S.-Korean business ventures.

    Southerton also extensively writes and provides commentary to the media on modern Korean business culture and its impact on global organizations. This is the author’s thirteenth publication.

    LanguageEnglish
    PublisherDon Southerton
    Release dateMar 4, 2014
    ISBN9781495968723
    Hyundai Way: Hyundai Speed
    Author

    Don Southerton

    With over 35 years' experience, Don Southerton is the definitive authority on Korean-facing global business, strategy, branding and market entry--from automotive, golf, retail, and QSR/ food sectors to New Urbanism and Green technology.Building on a life-long interest in Korea and the rich culture of the country, Southerton writes extensively and provides commentary to the media on modern Korean business culture and its impact on global organizations. Hyundai Way: Hyundai Speed is his thirteenth publication.

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      Book preview

      Hyundai Way - Don Southerton

      Hyundai Way

      Hyundai Speed

      By Donald G. Southerton

      Non-fiction

      The Filleys: 350 Years of American Entrepreneurial Spirit

      Intrepid Americans: Bold Koreans—Early Korean Trade, Concessions, and Entrepreneurship

      The Sioux in South Dakota (Contributing author)

      Chemulpo to Songdo IBD: Korea’s International Gateway

      Fiction

      A Yankee in the Land of the Morning Calm: A Historical Novel Book One, 1890-1895

      A Yankee in the Land of the Morning Calm: Gold and Rail Book Two, 1895-1900

      A Yankee in the Land of the Morning Calm: The Northern Frontier Book Three, 1900-1907

      eBooks

      Coffee, Cars, and Corporations: Thoughts on Korean Business and Popular Culture

      More Thoughts on Korean Business and Popular Culture: Vol. 2

      Hyundai and Kia Motors—The Early Years and Product Development

      Colorado’s Henry Collbran and the Roots of Early Korean Entrepreneurialism

      Korea Facing: Secrets for Success in Korean Global Business

      Hyundai Way

      Hyundai Speed

      Donald G. Southerton

      Copyright © 2014

      By

      Donald G. Southerton

      All rights reserved.

      10 9 8 7 6

      Library of Congress Cataloging-in-Publication Data

      Southerton, Donald G. 1953-

      Contents

      Acknowledgements

      Foreword

      Disclaimer

      Introduction

      Korea and Its Culture

      Hyundai Heritage

      A Unique Corporate Culture, Old and New

      Management Styles

      Conclusions

      About the Author

      Credits

      Endnotes

      Acknowledgements

      This book’s content is built upon considerable historical and contemporary research. In crafting this work, I have benefited enormously from many people and resources. My first thanks must go to the Hyundai Motor organization for allowing me the opportunity to experience and share their culture and accomplishments.

      In particular, I owe a special thanks to my friends at Hyundai Motor, Kia Motors, Hyundai MOBIS, Innocean Media Worldwide, Hyundai GLOVIS, Hyundai Capital, and sister companies. This book would not be possible without their strong support.

      Finally, Diana Southerton Rudloff and Anna Cash-Mitchell have truly been partners in this work from concept to the final copy. I deeply appreciate Diana's meticulous proofing of the manuscript, probing comments, and numerous editorial suggestions. Equally valued are Anna’s creative skills and technical savvy in the layout of both in the eBook and print formats. Their assistance throughout the project merits very special thanks.

      Foreword

      The Hyundai name and brand have steadily gained global recognition. Established in the late 1940s, Hyundai’s growth over the next decades paralleled South Korea’s rise as an emerging and vigorous economy. By the early 2000s the highly diversified Hyundai Group restructured and split into a number of independent and specialized units, including Hyundai Heavy Industries

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