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How Brand Yourself Online
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About this ebook
Companies and organizations rise and fall on their personal branding. People want to do business with people, not computers. So even if we are at home by ourselves, we still follow each other on Twitter, and friend each other on Facebook, and like each other on YouTube. We still want to feel connected. And yes, unfortunately for many, it's still a popularity contest. You'll be better positioned to promote your product, service, or yourself, once you understand why branding is so important. And don't worry, anyone can brand themselves online.
If you jump right into advertising or marketing, and miss branding as foundational, then you may waste a lot of time and money. I'm here to help you avoid that. In this piece, I start simply, with foundational concepts, and then build upon the ideas, adding more details which you might find changes the picture for your situation. I've also purposefully limited the scope of this piece to branding. I cover marketing and more in subsequent pieces.
If you jump right into advertising or marketing, and miss branding as foundational, then you may waste a lot of time and money. I'm here to help you avoid that. In this piece, I start simply, with foundational concepts, and then build upon the ideas, adding more details which you might find changes the picture for your situation. I've also purposefully limited the scope of this piece to branding. I cover marketing and more in subsequent pieces.
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