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    Design Thinking in Business and IT: Overview, Techniques and Example Workshop
    Design Thinking in Business and IT: Overview, Techniques and Example Workshop
    Design Thinking in Business and IT: Overview, Techniques and Example Workshop
    Ebook59 pages41 minutes

    Design Thinking in Business and IT: Overview, Techniques and Example Workshop

    By Florian Heuer

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    About this ebook

    You might've talked about innovation with your IT department or software development agency lately and the words "design thinking” were surely mentioned. So what is it? Just another piece of business jargon to add to your arsenal or a useful tool? Or maybe even an overestimated hype? Nowadays every organization or business runs into a myriad of problems as business models become increasingly more complex. Globalization and advances in communication and technology, all add up to creating unique opportunities but also new challenges that are not easy to solve applying the old tested methods. That's where design thinking comes into play. Design thinking is basically a discipline that facilitates innovation and problem solving by taking the human-centered approach and focusing on the needs and wants of the end-user. It follows a string of steps and involves teams with mixed skills and backgrounds so it can combine their different strengths and points of view. Because it brings people in the same environment, with the help of an experienced facilitator, they can establish common ground. The result is that everyone's voice will be heard and collaboration is achieved in a fun and informal way. Everyone within the group is encouraged to share their ideas, experiences, skills and expectations so the group can work through the different options following the DT process and collaborate to reach a solution for the problem at hand.
    LanguageEnglish
    PublisherHeuer Coaching
    Release dateNov 1, 2015
    ISBN9783958494442

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    Book preview

    Design Thinking in Business and IT - Florian Heuer

    up

    1. Introductory Sentences

    You might’ve talked about innovation with your IT department or software development agency lately and the words design thinking were surely mentioned. So what is it? Just another piece of business jargon to

    add to your arsenal or a useful tool? Or maybe even an overestimated hype?

    So why consider design thinking?

    We all know that the IT and the Business side of most organizations often have a special love-hate relationship. Design thinking might just be the approach to ensure a smoother working process and better results. A healthy atmosphere of collaboration between these departments in any company shouldn’t be a challenge to maintain as the organization applies design thinking. This way, IT can contribute with solution implementation and management whereas the commercial department can bring to the table their hands-on requirements.

    However, the situation doesn’t seem to have changed so much and there are still challenges faced between IT departments and the rest of the company. In some organizations functional departments such as Marketing, Finance or Customer Services are looking at ways to find solutions to their own problems. However, the need for an integrated approach, involving IT, is even greater nowadays. And the requirement doesn’t just cover major incidents. Collaboration and dialogue are necessary throughout and that’s where Design Thinking can play a major role to resolve the differences and ensure smooth running at every level of the organization.

    2. What is Design Thinking? 

    Nowadays every organization or business runs into a myriad of problems as business models become increasingly more complex. Globalization and advances in communication and technology, all add up to creating unique opportunities but also new challenges that are not easy to solve applying the old tested methods. That’s where design thinking comes into play. So how do we define it?

    OK, let´s start with a high level definition:

    Design thinking is basically a discipline that facilitates innovation and problem solving by taking the human-centered approach and focusing on the needs and wants of the end-user. It follows a string of steps and involves teams with mixed skills and backgrounds so it can combine their different strengths and points of view. Because it brings people in the same environment, with the help of an experienced facilitator, they can establish common ground. The result is that everyone’s voice will be heard and collaboration is achieved in a fun and informal way. Everyone within the group is encouraged to share their ideas, experiences, skills and expectations so the group can work through the different options following the DT process and collaborate to reach a solution for the problem at hand.

    Now let´s see what some top influencers in that field have to say about design thinking?

    So here are two definitions, the first one from Tim Brown, CEO of the design and innovation company IDEO and the second one from David Kelley, founder of IDEO and Stanford d.school.

    According to Tim Brown "Design thinking is all about upgrading

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