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    Becoming a Design Entrepreneur: How to Launch Your Design-Driven Ventures from Apps to Zines
    Unavailable
    Becoming a Design Entrepreneur: How to Launch Your Design-Driven Ventures from Apps to Zines
    Unavailable
    Becoming a Design Entrepreneur: How to Launch Your Design-Driven Ventures from Apps to Zines
    Ebook208 pages3 hours

    Becoming a Design Entrepreneur: How to Launch Your Design-Driven Ventures from Apps to Zines

    By Lita Talarico and Steven Heller

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological developments over the last few decades, there are more opportunities now than ever. The use of computers has allowed not only new tools for creating design, but also enables makers with entirely new ways to prototype, promote, and sell their products. Becoming a Design Entrepreneur is the guide for these designers and a breakdown of the prospects and challenges they face. Topics include:

    Methods for launching a venture into the market
    Tips on presentation, pitch and public relations
    How to legally protect intellectual property
    Ways to do effective research, and crowd source
    How to benefit from social media
    Sources for funding and investment and incubators
    Case studies from successful and startup entrepreneurs.

    The ability to produce and market has helped to reposition graphic design in the new entrepreneurial economy, in which graphic design entrepreneurs are constantly raising design bars and standards. Everyone harbors at least one viable product idea, and designers can be "social entrepreneurs," creating campaigns or events that serve the greater good aside from profit-making. Readers will learn to grow as innovators and creators from Becoming a Design Entrepreneur.

    Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
    LanguageEnglish
    PublisherAllworth Press
    Release dateNov 1, 2016
    ISBN9781621535140
    Unavailable
    Becoming a Design Entrepreneur: How to Launch Your Design-Driven Ventures from Apps to Zines

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