The Hidden Persuaders
By Vance Packard and Mark Crispin Miller
5/5
()
Currently unavailable
Currently unavailable
About this ebook
"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon
"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review
"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker
Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.
A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.
Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.
Related to The Hidden Persuaders
Related ebooks
The Manipulators: Unmasking the Hidden Persuaders --- The Conspiracy To Make Us Buy Rating: 3 out of 5 stars3/5The Father of Spin: Edward L. Bernays and the Birth of Public Relations Rating: 4 out of 5 stars4/5Four Arguments for the Elimination of Television Rating: 4 out of 5 stars4/5Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America Rating: 0 out of 5 stars0 ratingsBrainwash: The Secret History of Mind Control Rating: 4 out of 5 stars4/5Prejudices: Essays Rating: 0 out of 5 stars0 ratingsThe Group Mind Rating: 0 out of 5 stars0 ratingsCypherpunks: Freedom and the Future of the Internet Rating: 4 out of 5 stars4/5A Brave New World (Book 2 of War's End) Rating: 0 out of 5 stars0 ratingsCrystallizing Public Opinion Rating: 0 out of 5 stars0 ratingsPrejudices, Second Series Rating: 0 out of 5 stars0 ratingsThe Happiness Industry: How the Government and Big Business Sold us Well-Being Rating: 4 out of 5 stars4/5On Being Certain: Believing You Are Right Even When You're Not Rating: 4 out of 5 stars4/5I'm Feeling Lucky: The Confessions of Google Employee Number 59 Rating: 3 out of 5 stars3/5Civilization and Its Discontents Rating: 4 out of 5 stars4/5Willful Blindness: Why We Ignore the Obvious at Our Peril Rating: 5 out of 5 stars5/5Into the Ether Rating: 0 out of 5 stars0 ratingsThe Future of Men: Men on Trial Rating: 0 out of 5 stars0 ratingsThe Impostor: BHL in Wonderland Rating: 0 out of 5 stars0 ratingsNo Locked Doors!: Master the Keys to Transform Problems into Possibilities Rating: 0 out of 5 stars0 ratingsFate, Time, and Language: An Essay on Free Will Rating: 3 out of 5 stars3/5The Anatomy of a Spy: A History of Espionage and Betrayal Rating: 0 out of 5 stars0 ratingsChristianity, Truth, and Weakening Faith: A Dialogue Rating: 0 out of 5 stars0 ratingsDangerous Charisma Rating: 0 out of 5 stars0 ratingsVance Packard and American Social Criticism Rating: 0 out of 5 stars0 ratingsLipstick on a Pig: Winning In the No-Spin Era by Someone Who Knows the Game Rating: 1 out of 5 stars1/5Rich People Things Rating: 4 out of 5 stars4/5Money and Class in America Rating: 0 out of 5 stars0 ratings
Popular Culture & Media Studies For You
Hollywood's Dark History: Silver Screen Scandals Rating: 4 out of 5 stars4/5As You Wish: Inconceivable Tales from the Making of The Princess Bride Rating: 4 out of 5 stars4/5100 Things You're Not Supposed to Know: Secrets, Conspiracies, Cover Ups, and Absurdities Rating: 3 out of 5 stars3/5The Fifties Rating: 4 out of 5 stars4/5The Electric Kool-Aid Acid Test Rating: 4 out of 5 stars4/5The Madness of Crowds: Gender, Race and Identity Rating: 4 out of 5 stars4/5Communion: The Female Search for Love Rating: 4 out of 5 stars4/5Capitalist Realism: Is There No Alternative? Rating: 5 out of 5 stars5/5And The Mountains Echoed Rating: 2 out of 5 stars2/5The Beauty Myth: How Images of Beauty Are Used Against Women Rating: 4 out of 5 stars4/5Thick: And Other Essays Rating: 5 out of 5 stars5/5Pimpology: The 48 Laws of the Game Rating: 5 out of 5 stars5/5Rage Becomes Her: The Power of Women's Anger Rating: 4 out of 5 stars4/5The Dream Dictionary from A to Z [Revised edition]: The Ultimate A–Z to Interpret the Secrets of Your Dreams Rating: 5 out of 5 stars5/5The Element Encyclopedia of 20,000 Dreams: The Ultimate A–Z to Interpret the Secrets of Your Dreams Rating: 4 out of 5 stars4/5The Devil's Notebook Rating: 4 out of 5 stars4/5The Science of Monsters: The Origins of the Creatures We Love to Fear Rating: 4 out of 5 stars4/5Butts: A Backstory Rating: 4 out of 5 stars4/5Regarding the Pain of Others Rating: 4 out of 5 stars4/5The Gamer's Bucket List: The 50 Video Games to Play Before You Die Rating: 4 out of 5 stars4/5The Psychology of Totalitarianism Rating: 5 out of 5 stars5/5The Art of Libromancy: On Selling Books and Reading Books in the Twenty-first Century Rating: 5 out of 5 stars5/5Encyclopedia Gothica Rating: 4 out of 5 stars4/5Understanding Media: The Extensions of Man Rating: 4 out of 5 stars4/5Propaganda and the Public Mind Rating: 3 out of 5 stars3/5
Reviews for The Hidden Persuaders
1 rating0 reviews