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Lean Startings

Lean Startings

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Lean Startings

Comprimento:
230 página
3 horas
Lançado em:
Apr 21, 2017
ISBN:
9781370738182
Formato:
Livro

Descrição

Learn how to create your own lean startup from 3-time startup CEO and lecturer at The University of Texas at Austin, Harlan T Beverly, PhD. Written in novel form, this book teaches entrepreneurship through the fictional story of Toby, making his first startup, failing, and then ultimately succeeding.

With this book you will:
* Learn through a story, not like a textbook
* Learn the fundamentals of entrepreneurship
* Learn how to create a minimum viable product
* Learn how to make a website
* Learn how to price, sell, and market
* Learn how to create a startup

When is a business book something more than a boring, repetitive self-help guide? The answer? When it's actually an incredible work of fiction, with a compelling narrative about a man who makes a startup, fails, and ultimately finds success where he least expected it. This book is similar in style to the parable narrative of The Goal by E. Goldratt. It is fiction, and a complete story, resplendent with excitement, adventure, romance, and even some tragedy. There is a story arc, and it cannot be put down once started.

If you want to learn about startups, but not be bored to tears, read this book. It will show you how to start a company, how to get sales, how to build a website, and how to fail fast (the core of Lean Startup concept). You will learn how to pivot, how to adjust, how to make high tech IoT devices, and how to market. All of this will be learned by reading a story, not by reading a textbook. Take this journey, you will enjoy it!

Lançado em:
Apr 21, 2017
ISBN:
9781370738182
Formato:
Livro

Sobre o autor

In 2005, Harlan founded and was CEO of Bigfoot Networks, Inc., a gaming hardware company, which was acquired by Qualcomm in 2011. After Bigfoot, Harlan founded and was CEO of Karmaback, Inc., a Social Network Marketing company, acquired in 2013. Harlan then worked for Creeris Ventures as a virtual VP of Marketing for their 9 portfolio companies, including Night Owl Games, where he helped attract more than 1,000,000 players to the game Dungeon Overlord. Harlan then became CEO of Key Ingredient, a high-tech food technology startup, which he sold in 2015. Harlan holds a BS in Electrical and Computer Engineering, an MBA from UT Austin, and a PhD in Business from Oklahoma State University. Harlan teaches entrepreneurship in his class called Lean Startup Essentials at The University of Texas at Austin. Harlan is also the assistant director of the Jon Brumley Texas Venture Labs at UT Austin, the world's first university business accelerator. Harlan has successfully launched 5 hardware and 15 software products including the Killer NIC, 2007 Network Product of the Year (CPU Magazine). Harlan has also raised over $30MM in venture financing in the challenging intersection of entertainment and technology.

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Amostra do Livro

Lean Startings - Harlan Beverly

founder.

Chapter 1

It was a particularly hot summer day in Austin, Texas. The wind, although roaring through the flat and open expanse of the east side of town, failed to cool even the slightest bit of the air that dryly surrounded us. I remember that day vividly because it was not only hot, it was boring. Boredom seems to be one of the sins that quite often plagues not only myself but my very small cadre of friends as well. Yes, we turn to video games, but blasting the same old World-war 2 era digital enemies gets boring after the 1,000th time. The truth is we just had too much free time on our hands, and nothing to do with it.

That day, unlike most other free days where I spend all day in my house on my computer playing games or watching YouTube, I actually went out of the house to meet up with some friends to throw the Frisbee. Sometimes we played Ultimate, but most days we just tossed it around and gabbed about all the latest video games and computer technology we were all so addicted to. Today only Alex showed up.

What are you doing, my best friend Alex asked?

I’m looking for my phone, I replied.

Dude, how can you lose your phone? That’s like, rule number one, said Alex, a disapproving glare on his face. It was as if I had done something so heinous that I was a monster or something.

Alex was tall, really tall! He was big too, almost fat. You see, the video game lifestyle that we all lived didn’t match up well to great exercise. Alex, in particular, loved to use the internet. His passions were, trolling internet forums, trolling people’s YouTube videos, skype-trolling, and generally trolling as many things as he could. I liked Alex, because, well trolling is funny, and he was good at it. Personally, I don’t like to troll or be trolled, but watching Alex troll never gets old. Getting trolled means having someone make fun of you incessantly for no real reason. The best trolls, like Alex, just never give up on it. The longer you can troll someone the better effect, or so Alex says.

I met Alex a few years ago when he trolled me hard on one of the gaming videos I made for YouTube. I had made a video of myself playing a new race-soccer game called Rocket League. This game was really fun, and I had made a happy video explaining all about it and how good I was! But Alex, being the troll that he is, started making comments immediately on my video. At first, just saying how, I sucked at the game. Then, he started saying how my video quality sucked. Then how my voice sounded weird, and I must be some kind of a kid or a girl or something. Yah, I have a high voice, but really, did he have to go there? Over and over, and then he spread to my other videos too… before I knew it this guy Alex, who’s online handle was Axelo (I know, how original), was everywhere. He was in my email, and got my skype. He found my Steam gaming account and was in the games I was playing. After a while, I just gave up and skyped the guy. It turns out his voice was as high as mine, hah! I threatened to out him with a recording of our chat. That did it. Finally, his trolling was over, and somehow, through gaming together and such, we became friends. When I found out he too lived in Austin, we started hanging out in real life. And that is how friends get made in these modern times.

For Alex, being without his phone and access to email, social media, YouTube, and all, would be like death! He would be unable to keep up his heavy trolling, he couldn’t watch his precious YouTube, and worse, he would not be able to play his phone games. Boredom, nothing was worse. For me, losing my phone just meant losing my ability to call for a ride home! Luckily the park really wasn’t that far, and I could walk it.

Well, my pants have no pockets, and my T-Shirt doesn’t either, so I set it down somewhere to toss. I said, searching around frantically for my phone.

Hold on, I’ll call it. Alex said, pulling out his huge Android smartphone. Alex kept his smartphone in his shirt-pocket, and it was so big, it stretched the sides of his pocket. That also made it not fall out. I wasn’t jealous of his big phone, really I wasn’t.

Bump, bump, bum-bum, Bump, bump, nah, num. My phone’s ringtone sounded off. The awesome theme song of Mission Impossible started pumping out at full volume. Lucky I hadn’t set my phone on vibrate! There, in the grass was my el-cheapo flip-phone. It does email, and ringtones, but that’s about it.

Sweet, thanks man I said, grabbing my phone from the grass.

Heads up dude, he said, tossing the Frisbee at my face.

One of the few benefits of a gamer’s lifestyle is super-quick reflexes. My own were well-tuned from hours of aiming headshots and timing my clicks. Quick reaction times often meant the difference between winning and losing in a game. I had reflexes tuned to a very high-pitch. That said, the rest of my physique was not so amazing. My height was normal enough, I guess, not overly tall or short. I was thin, like really thin, waifish even. My sandy blond hair was as thin as the rest of me. I could run, but ran out of breath pretty quickly. That’s why I usually played handler in Ultimate. I could do pushups easily being so thin, but got bored with them in about 10 seconds. In general, my poor physique was not because I was lazy, but because most physical things bored me.

Whoa, I dodged, getting out of the way just in time. The Frisbee sailed far away, and we both looked at it. Nearby was a bench, and we both just sat down on it instead, leaving the Frisbee lie off in the distance. It was too friggin hot to go after it anyways.

Flip, my phone opened up. Check for text messages, nothing. Close phone. Look up. There, Alex is just laughing and watching his YouTube.

Dude, check this out, I am so going to troll this dude, Alex said, holding his phone so I could see his HD clear display pumping out YouTube nearly as good as my desktop PC back home. The video was of a gamer who had made the mistake of showing his face on the screen while he plays like the pro-gamers and YouTubers do. The guy in the video had to be no more than 12, and clearly couldn’t play games well. He was insta-dieing at spawn, and was getting so mad because he couldn’t do anything about it.

He clearly doesn’t know how to buy armor and better weapons, what a noob, I’m gonna troll him, Alex concluded, flipping off his phone and laughing.

Alex noticed my gaze linger on his phone. Dude, you gotta get a new phone, he said with his usual dry sarcasm. That piece of crap needs to retire, he said, pointing to my flip-phone.

Yah, but I got no money, no dinero, nothing saved up I said.

Dude, you gotta do something though, that phone is a dinosaur, he said.

You know my name’s not dude right? It’s Toby, Toby, try it with me, Toby. I exclaimed.

Sure Toby, relax man, I’m just sayin’.

Yah Yah, whatever.

Chapter 2

My home life is awesome. Frankly, I am lucky. Yes, I live with my parents, and yes, they have their rules, but I get two square meals a day, and generally speaking, they stay out of my hair. Lunch is up to me, but there are always cold-cuts in the fridge. My day-to-day is usually filled with games, food, games, sleep, and repeat. Not a bad life, really, especially if you love games like I do.

When I got home from the park that day, I had only one thing on my mind. How could I make some serious money? There were things I wanted. A new phone was really just the start. I wanted a car too. I mean, who doesn’t want a car of their own? My PC was getting a bit long in the tooth, and my wardrobe could use an uptick as well. In general, there were things I wanted, and I had no spare cash to make it happen.

It was about this time that it struck me. It can strike you too, and you probably won’t expect it when it does. I reached into my shirt pocket to grab my phone, and what do you know, no pocket. I mean, this shirt doesn’t have a pocket. I forgot again! And my phone was yet again laid down somewhere and missing. Egads, that was frustrating. Texas, you see, is just too hot of a place to be wearing pants, and many shorts have no pockets. Most of my T-shirts don’t have pockets either. What if I could make some kind of pocket I could pin onto my T-shirt. That would solve a lot of my problems, I thought.

Ding!

That’s It. A pin-pocket. A pocket I can pin onto any T-shirt. I was struck with the idea in a blast. I could imagine how it would be made, how it would work, and how I would stop losing my damned phone! And in that very moment, since I had just been thinking about needing extra cash, I thought; hey, I could sell these! I could sell these to my friends, and even online. I bet lots of people have this problem, especially if they live in Texas! People would love this! Everybody will want one! I’ll be rich!

Screeeech! Wait a minute. I didn’t know the first thing about running a business. I had never sewn anything in my life. I didn’’t know how to make a website, how to pay taxes, how to ship stuff, or anything. Won’t I need some money to get started, I thought? How would I buy the materials, get a sewing machine, and generally get these things made?

I was overwhelmed after that first inspiration. I literally had no idea where to start. But I did have one idea. My Uncle Dan, he’s some kind of business genius or something. I needed to talk to him. I think he even has his own company. I knew what I needed to do. Call my Uncle. If only I could find my dang phone!

Hey bro, what are you doing? my Sister Katy asked. My sister, in addition to being nosy, was also very annoying.

I’m looking for my phone, will you call it? I asked, assuming she’d say no.

Sure, one sec. she said finishing up what looked to be a very long text message on her own flip-phone. That surprised me because usually she’d say no to a request like this, just to annoy me.

A few seconds later, I heard my phone buzzing on the couch. How could I have missed it there! I snatched it up and ran off to my room. Thanks Sis, I said.

Uncle Dan? I said hesitantly into the phone.

Yes, hey, hi Toby, how are you? my Uncle said, a surprised warmth in his voice.

Oh great, great, uh, actually, I was calling with a question, I said.

Yah?

Yah, so I was thinking of trying to make some extra money with an idea I had, but I don’t know where to start, I said, all in a rush. I don’t even know if it’s a good idea really. And, well, since you’re, I mean, you’ve like had a business or something, I thought maybe you could tell me if my idea was any good and where to start, you know. I had gotten it all out, and finally stopped, breathing hard, nervous if he would help or not. My tendency to try to get it all out there quickly came from gaming. In games, you only get a few seconds to coordinate a team effort. You have to speak fast and completely if you wanted to get everyone on the same page, or so Alex always says.

Wow, that’s cool! I’d love to help you. I have to tell you though; the world has been looking for answers to your two questions for thousands of years. I can maybe guide you to your own answer, but if you are looking for ‘the book’ or ‘the silver bullet’ or ‘the answer’, you should stop right now. That’s not what business is about. said Uncle Dan.

What do you mean? I replied.

Well, for starters, let’s take your first question, is your idea any good? That’s a very difficult question to answer…. First what is good? I mean what is good to you? Dan asked.

Silence. Then, uncomfortable silence. I kinda just stared at the phone.

Did you want me to answer that for real? I asked.

Yah, really, what is good for you? What does success look like? If you can’t define good for yourself, how could I even hope to give you guidance on if your idea is good or not?

Okay, so, like if I could make like $500 or so, I could get the new Android phone I want, and that would be awesome, I mean I want a car too, but I mean I’m being realistic. Yah, a phone, being able to buy a phone, that would be good to me. I said, deciding with a tone of final authority.

Right, so that’s half your answer right there. Now, you know what good is… do you think your idea could deliver? Uncle Dan asked.

Hmm, I don’t know. I said.

Alright, look, this conversation would be better in person. Let’s get together at the park at lunchtime and talk some more in person, okay? Dan said.

Yah okay, I said.

Hey, tonight, why don’t you draw up a business model canvas.. I mean wait, I didn’t show that to you yet, okay, go on the internet and read about the business model canvas. Just Google it. Then draw a sketch or two of your idea. Just use plain paper. Bring that, and as much of the business model canvas as you can, and we’ll talk at the park. Dan said.

Well, okay, I don’t have a clue what that is, but sure, I can Google anything, it’s my super-power, I said, laughing.

See you tomorrow, Dan said.

Bye.

A few hours later, I had Googled business model canvas and then quickly gotten bored. Sure, I found it on some website by Ash Muarya, but it didn’t make any sense. I didn’t know where to start or what the heck to do with this thing. Unique Value Proposition? Channels? Customer Segments? I had no idea what this was talking about. I ended up just doodling on the back. I drew a picture of a guy who lost his phone, hands up in frustration and the phone in the grass behind him. Then next to that, a picture of a guy with a t-shirt on, and his phone is his t-shirt pocket, smiling. I feel asleep dreaming of a phone that could actually play YouTube.

Chapter 3

You’re such a noob, I heard in my headphones. It was my friend Alex, giving me crap because I had just been sniped by someone I couldn’t even see on the opposite team.

What do you mean? I can’t even see the sniper, and you’re supposed to be on overwatch, protecting! I said.

Dude, you can’t just walk out there and die, get some cover, he replied, casually, knowing it was really his fault.

Just then my screen went totally blank, then flipped to my desktop. I heard the ‘boing-boing’ sound of my calendar, and Google calendar popped up. Crap, I was supposed to be at the park to meet my Uncle in just 15-minutes.

Gotta go dude, I said.

You can’t just abandon us man, we’re a team. You’re going to make us lose, Alex complained vigorously!

Sorry, gotta log, I said more forcefully, but with a chipper tone. I quickly hit the quit button and set my PC to shutdown. I ran out the door and jumped on my bike. Then, I froze, ran back in the house, grabbed my 1-page printout of the Lean Canvas I had printed with my drawing on the back, and got back out to my bike. I rode as fast as I could, but was still about 10-minutes late. Luckily, my Uncle is patient. He saw me riding up and waved.

Uncle Dan was wearing his usual slacks and polo shirt look. Uncle Dan was tall, a bit over six feet I would guess. Although he was a tad overweight, especially in the belly area, I knew Uncle Dan was fit, and liked to run and be outdoors. Today, he had on his tennis shoes, and looked excited to be outside and in the park.

You brought your disc, we gonna play Ultimate? I asked my Uncle, noting the Frisbee he

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