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    Turn Your Art Into Dollars
    Turn Your Art Into Dollars
    Turn Your Art Into Dollars
    Ebook117 pages1 hour

    Turn Your Art Into Dollars

    By Dick Harrison

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    About this ebook

    During the years I traveled throughout the state of Florida selling my own art, that of other artists and publishers of fine art prints, reproductions, and posters I met and sold work by artists in all stages of their careers. They were imaginative, hard working, creative people just like you.
    Some were talented amateurs who never needed to make a buck from what they created. For them, a sale meant “fun” money. Others, like me, needed to turn time and talent into dollars to support themselves and their families. A number held full-time jobs and made art in whatever time was left over after earning a weekly paycheck. For a fortunate few, the other job was in the art field. For still others, the regular dollars came from some unrelated occupation they longed to chuck so they could create art full-time.
    Over the years I watched, and helped, a number transition from part-timers to full-time “my art pays for everything” happy artists. That was a road I traveled to become a producing artist and artists' representative. If that's your goal, this book is definitely for you. But I believe it will help any artist no matter what part of the journey he or she may be on from “starting out” to “almost there.”
    Podcasts of many of my articles, including many selections from Sales Tips For Artists are available on talkshoe.com (search Dick Harrison). Artists from more than 60 countries have listened, read and learned practical ways to increase the sales of art they have created. I've been fortunate in contributing guest blogs to Award Winning Art Marketing News and co-authored How to Sell Art to Interior Designers with Barney Davey.
    Here's what is covered in How Do You Spell $ucce$$?: What's Important to You?, Take This Job and Shove It?, Full-time Artist – Are You Ready?, Knowing When is as Important as Knowing How, Knowing When “THE WHEN” Can happen, Don't Short Change Your Family and Friends, Unrealistic Expectations, Over Commitment – Under Performance, Skills That Will Help You Sell Yourself and Your Art, Sharpen Your Focus, Think Like a Salesman, Be Open to New Opportunities, Explore Niche Markets, Offer an Additional Service.
    Here is some of what is covered in The Mammoth Market Artists Often Overlook: Four Categories of Art Buyers, It's Not Necessary to Have a Name to Sell, Finding Buyers, Setting Appointments to Show Your Work, What Should I Say?, The Importance of Color, Color Trends Change, Any Special Medium for My Art?, Produce What the Client Needs, Pricing Your Art, Price Affects How and What You Paint, The Pricing “Catch 22”, Regional Variations, To Frame or Not to Frame?
    Here's what is covered in Are The Secrets For Selling Art: Why Most People Buy Art, The Importance of Color, When You Show It Makes a Difference, How to Enhance Your Sales, How to Identify Potential Customers, How to Present Yourself and Your Art, How to Network with Other Artists, How to Barter Your Art for Fun and Profit.

    LanguageEnglish
    PublisherDick Harrison
    Release dateApr 22, 2017
    ISBN9781370844869
    Turn Your Art Into Dollars
    Author

    Dick Harrison

    As an independent art representative for more than 20 years, I sold hundreds of thousands of dollars of my own artwork along with that of other artists and fine art publishers to interior designers architects and galleries throughout Florida. I began my adult work life teaching art in public schools before moving into advertising and promotion, eventually owning an ad agency specializing in motion picture advertising. Circumstances beyond my control led me to become an independent “rep” selling my own fine art, along with limited-edition prints, reproductions and posters for major fine art publishers and individual artists. Although I knew almost nothing about selling art when I started was able to learn from the art professionals I called upon. Their needs shaped my enterprise. When I found a need within my buyer community I worked to find a way – and the proper art – to fill it. My art career put me in touch with some of the finest and most creative people one could ever help to know. Now retired, I'm a writer, artist, cartoonist, podcaster and blogger on all things artistic, ironic, visual or written and mostly humorous.

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      Book preview

      Turn Your Art Into Dollars - Dick Harrison

      cover.jpg

      Turn YOUR Art

      Into

      DOLLARS

      How To Sell It Once You've Made It

      By

      Dick Harrison

      This book is sold to you for your personal use only. You do not have the rights, implied or expressed to share the contents in any format.

      COPYRIGHT 2017: RICHARD HARRISON

      ALL RIGHTS RESERVED. No part of this book may be reproduced or transmitted in any form whatsoever, electronic or mechanical, including photocopying, recording or by any informational storage or retrieval system without the express written consent of the author.

      PERMISSIONS: No part of this book maybe reproduced or shared without the express written consent of Richard Harrison. Contact shamrock5681@gmail.com if you have interest in quoting from this information.

      These three quick read mini-books distill what I learned in twenty years as an independent art rep, selling my own art, work by other artists and international fine art publishers into steps any part time artist can follow to earn a rewarding full time income.

      I built a business that provided for my family, allowed me to build a lovely house and studio and travel throughout the beautiful state of Florida selling a quarter million dollars worth of artwork each year to Interior Designers, Architects, Galleries and Collectors. You can, too.

      Here's what you must know to make the transition from wanna be to full time artist:

      Table of Contents:

      HOW DO YOU SPELL $UCCE$$"?

      WHAT'S IMPORTANT TO YOU?

      COMFORTABLE VS. TRENDY ART

      DON'T QUIT YOUR DAY JOB?

      UNREALISTIC EXPECTATIONS

      PROBLEM

      MY ADVICE AS AN ART REP

      THINK LIKE A SALESMAN

      OFFER AN ADDITIONAL SERVICE

      SHARPEN YOUR FOCUS

      BE OPEN TO NEW OPPORTUNITIES

      EXPLORE NICHE MARKETS

      FULL-TIME ARTIST – ARE YOU READY?

      TAKE THIS JOB AND SHOVE IT

      TREAT IT LIKE A BUSINESS

      HAVING AN ACCOUNTANT IS A MUST

      ENLIST HELP

      NETWORK WITH OTHERS

      DON'T SHORT CHANGE YOUR FAMILY AND FRIENDS

      KNOWING WHEN IS AS IMPORTANT AS KNOWING HOW

      CAN I GET ALONG ON LESS IF I GIVE UP MY JOB?

      KNOWING WHEN THE WHEN CAN HAPPEN

      OVER-COMMITMENT – UNDER-PERFORMANCE

      MAKE A LIST

      LEARN TO SAY NO.

      TURN OFF THE TV AND VIDEO GAMES

      SKILLS THAT WILL HELP SELL YOURSELF AND YOUR ART

      DREAMING BIG

      THINKING BIG

      MAKING IT BIG

      HALF BIG AND QUARTER BIG

      LESSONS FROM A BRAZILIAN PEPPER TREE

      THE MAMMOTH MARKET ARTISTS OFTEN OVERLOOK

      FOUR CATEGORIES OF ART BUYERS

      IT'S NOT NECESSARY TO HAVE A NAME TO SELL

      INTERIOR DESIGNERS AND ARCHITECTS – WHO ARE THEY LOOKING FOR?

      FINDING BUYERS

      SETTING APPOINTMENTS TO SHOW YOUR WORK

      WHAT SHOULD I SAY?

      DON’T LET YOUR EGO GET IN THE WAY

      BECOME AN ART REP FOR ARTIST FRIENDS

      THE IMPORTANCE OF COLOR

      COLOR TRENDS CHANGE

      ANY SPECIAL MEDIUM FOR MY ART?

      PRODUCE WHAT THE CLIENT NEEDS

      HOW MEMBERS OF THE DESIGN TRADE ARE PAID

      COST PLUS, FLAT FEE, SPECIFIER

      PRICING YOUR ART

      PRICE AFFECTS HOW AND WHAT YOU PAINT

      THE PRICING CATCH 22

      IMPRESSIONISM IS A GENERIC DESCRIPTION

      WHAT TO PAINT AND WHAT TO AVOID

      REGIONAL VARIATIONS

      TO FRAME OR NOT TO FRAME

      LIMITED EDITION IS A RELATIVE TERM

      WHATEVER DRIVES YOU – CREATE!

      ARE THERE SECRETS FOR SELLING ART?

      MAJOR THRUST OF THIS ARTICLE

      WHY MOST PEOPLE BUY ART

      THE IMPORTANCE OF COLOR

      DON'T BUCK THE TRENDS IN YOUR MARKET

      ENHANCING YOUR SALES

      IDENTIFY YOUR POTENTIAL CUSTOMERS

      IF YOU DON'T SHOW IT, YOU CAN'T SELL IT

      WHEN YOU SHOW IT MAKES A DIFFERENCE

      BE WILLING TO FIT YOUR SCHEDULE TO THEIRS

      HOW TO PRESENT YOURSELF AND YOUR ART

      NETWORK WITH OTHER ARTISTS

      BARTER YOUR ART FOR FUN AND PROFIT

      THERE ARE TWO WAYS TO BARTER

      REASONS TO BELONG TO A BARTER EXCHANGE

      BARTER EXCHANGE LIMITATIONS

      TRADE DOLLARS ARE THE SAME AS CASH DOLLARS

      BARTER IS BIG BUSINESS

      ALWAYS ASK FOR REFFERALS

      HOW TO FOLLOW UP

      I knew almost nothing about this lucrative and enjoyable profession when I started my business, Art Venture. My clients, many of whom became friends, taught me what I needed to know. I traveled thousands of miles visiting almost 1,000 buyers. What I learned will help you sell your art to this art-hungry market,

      My stock in trade was decorative art - pictures people loved enough to hang on the walls of their homes and offices and look at every day – art that made them feel happy, evoked a memory of times, places or people they enjoyed or a particular interest that gave them satisfaction.

      The term decorative has nothing to do with the talent or technical expertise of the artists who did the work, as some nose-in-the-air experts would have the public believe. I was happy to compare what I sold at reasonable prices to reasonable people to work displayed as exceptional at exorbitant prices.

      For the most part, unless your name is already on every art lover, collector or investor's tongue and you can't keep up with the demand for your work, I sold art by imaginative, hard-working, creative people just like you – the vast majority of artists blessed with artistic talent by our Creator, the most gifted artist of all. You and I are His much-loved creations - pearls of great price - is how Scripture describes us, along with a universe of unfathomable scope and beauty.

      Some of the artists I represented were talented amateurs who painted for pleasure and never needed to make a buck from what they created. For them, a sale meant fun money. Some, like me, needed to turn time and talent into dollars to support themselves and their families.

      If the three SSS look like $$$, as they did for me, both as an artist and an artists' representative, this is a primer you should have and read carefully. But that is only one narrow way to view success, and there are many others equally relevant,

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