Hue 1968: A Turning Point of the American War in Vietnam

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Hue 1968: A Turning Point of the American War in Vietnam

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Nota: 4 de 5 estrelas4/5 (180 avaliações)
Duração: 863 páginas14 horas

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Memorial Day…
Mark Bowden (“Black Hawk Down”) recounts the bloody Vietnam War battle for Hue in this day-by-day and blow-by-blow account. Drawn from first-person interviews, the visceral narrative helps readers understand veterans’ experiences.

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A New York Times, Los Angeles Times, and Indie bestseller. A Los Angeles Times Book Prize Finalist in History. Longlisted for the 2017 Andrew Carnegie Medal for excellence in nonfiction. Named by the Wall Street Journal and Publishers Lunch as one of the top 10 nonfiction books of 2017, an Amazon top 100 book of the year, one of the Washington Post's 50 notable works of nonfiction in 2017, one of the Christian Science Monitor's best 30 books of 2017, an ALA notable book of the year, and a Kirkus Reviews and Hudson Booksellers best book of the year in nonfiction. A GoodReads Choice Award Best History First Round pick. A Military Times and Chicago Public Library best book of the year. And selected for a Kindle Daily Deal in January 2018 (selling 3,913 copies the week of the deal).

Hue 1968 has been excerpted by Vanity Fair online (http://www.vanityfair.com/news/2017/05/the-true-story-of-the-marine-on-the-tank-vietnam-war) and by Tom Ricks on the Foreign Policy website. It was an Amazon Best Book of the Month in the history category for June 2017, a New York Times Book Review editors' choice, and on the Chicago Tribune's "ultimate summer reading list." Bowden was interviewed by Dave Davies on NPR's Fresh Air on June 12. It was also chosen as one of the New York Times's "20 Must-Read Books on the Vietnam War" alongside David Halberstam's The Best and Brightest and Neil Sheehan's A Bright Shining Lie; one of nine books on Chicago mayor Rahm Emanuel's summer reading list; one of the Christian Science Monitor's 10 best books of June; and as The Week's book of the week in the "review of reviews" section. In his “By the Book” interview for the New York Times Book Review, Tom Hanks named Hue 1968 as the last book that made him cry.

Hue 1968 is Mark Bowden's most monumental work of narrative nonfiction. The culmination of six years of research—including almost 50 original interviews with relevant Vietnamese figures and dozens more with American veterans, reporters, photographers, and other key characters—the book offers the most comprehensive and vivid account of combat in the longest American war of the 20th Century.

We are launching Hue 1968 in June and have a detailed plan to continue promotion, focused marketing, publicity, and author appearances through October. In September Ken Burns and Lynn Novick’s major 10-part, 18-hour documentary film series, “The Vietnam War,” will premiere on PBS. Novick has been supportive of Bowden writing this book, and viewers will be a perfect target audience for the book.

We are promoting the book with a full-page ad in the New York Times, in the New Yorker (plus digital ads in the New Yorker newsletter), trade advertising, and targeted military outreach through digital advertising and Facebook groups.

The 50th anniversary of the Battle of Hue and the Tet Offensive at the end of January 2018 will offer an opportunity for further promotion of the book.

Though Hue 1968 is primarily based on first-hand interviews, Bowden has also done extensive archival research across the United States and in the archives of the Socialist Republic of Vietnam in Hanoi (previously untapped by any American writing for a trade audience), and drawn on contemporary media clippings, diaries, letters, official documents, and more.

The combat veterans and correspondents (including key players who reported for the New York Times, CBS, and Stars and Stripes) Bowden has interviewed for the book are excited about its publication and will help spread the word. We will send out a several-hundred-copy big-mouth mailing.

This is the first time Bowden has written a book about an urban battle sin
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