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    Bluefishing: The Art of Making Things Happen
    Bluefishing: The Art of Making Things Happen
    Bluefishing: The Art of Making Things Happen
    Ebook201 pages2 hours

    Bluefishing: The Art of Making Things Happen

    By Steve D. Sims

    4.5/5

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    About this ebook

    Whether it’s climbing Everest, launching a business, applying for a dream job, or just finding happiness in everyday life, Steve Sims, founder of the luxury concierge service, Bluefish, reveals simple and effective ways to sharpen your mind, gain a new perspective, and achieve your goals.

    From helping a client get married in the Vatican, to charming and connecting with business mogul Elon Musk, Bluefish founder Steve Sims is known to make the impossible possible. Now, in his first book, he shares tips, techniques, and principles to break down any door and step onto whatever glamorous stage awaits you.

    By following Steve’s succinct yet insightful advice—as well as inspiration gleaned from the moving stories of others—you, too, can transform your life and achieve the impossible.
    LanguageEnglish
    PublisherGallery Books
    Release dateOct 17, 2017
    ISBN9781501152535
    Bluefishing: The Art of Making Things Happen
    Author

    Steve D. Sims

    Steve Sims has been running his luxury travel and lifestyle concierge firm, Bluefish, for more than twenty years. With his unique talent for connecting with people’s passions, opening doors, and making things happen, Sims has developed an exclusive reputation and impressive client list of the world’s rich and famous. Bluefish has offices around the world and has been featured in Forbes, The New York Times, Entrepreneur, Variety, Worth, CNBC, and many other media outlets. Sims is also a keynote speaker at venues including Harvard and the Pentagon, and has spoken at many top entrepreneurial groups, including Mastermind Talks, Genius Networking Events, and Entrepreneur Society of SF. He lives in Los Angeles with his wife, kids, dogs, and a lot of motorcycles.

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    Reviews for Bluefishing

    4.5/5

    16 ratings4 reviews

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    • 5/5
      Pretty cool book about how to open any door or achieve anything you want to do.
    • 5/5
      Great book - simple and effective guidelines, no BS, pure and raw.
    • 5/5
      nice book, billionaire achievements, just short on how to get it but nice read
    • 5/5
      Great book! You'll find lots of ways to improve yourself and the way you serve your customers in this book. Targeted more for those in service oriented industries.

    Book preview

    Bluefishing - Steve D. Sims

    INTRODUCTION

    I don’t have a business card. But if I did, it would simply say Concierge. That’s the job title.

    That’s not really what I do, but it’s easier than introducing myself to people as, Hi, I’m Steve D. Sims, Bluefisher. I hear crickets when I say that. Okay, they wonder, what does that mean?

    The answer is, I get things done. I get things done for my clients that nobody else can do. Things that no one else would even try. Bluefishers can get anything done. I mean anything.

    Want to walk the red carpet at Fashion Week, even if you’re a quiet banker who has never worn Prada in her life? Maybe you’d like to watch Formula 1 in Monaco with royalty, or tee off with a Masters champion. What if you could hang out backstage with your favorite band, or even sing on stage with them? And just think how cool would it be to appear in a walk-on role on your favorite TV show. How about flying an L-39 in an edge of space flight, or going on an expedition to visit the Titanic?

    That’s not just a random list of dreams. I’ve made all those things happen for people, and plenty more. (And those are only the ones I can tell you about.) I even turned someone into James Bond for the weekend. It was a total high-octane experience starting in Monte Carlo and ending in Moscow, complete with scantily clad women, a kidnapping by a Special Ops team, and of course, an Aston Martin.

    No joke. This is what I do. This is what my company, Bluefish, does for people who are tired of standing still, tired of the status quo, and who want to do something incredible.

    I could fill a book with unbelievable stories of events and experiences I’ve created for my clients. But that’s not what this book is about. This book is about something much more important.

    It’s about the ability to make seemingly out-of-reach things happen for yourself. It’s about the mindset. The belief. The practice. That’s the thing that matters. That skill, that talent, that art is a much bigger deal than the events we pull off for people. Immeasurably so.

    I’m talking about something bigger than any bucket list, more enduring than a one-time event, and far more important than any celebrity meeting or wild weekend could possibly be. I’m talking about something that will change you, your life, your business, your relationships— everything.

    That’s why I’m writing this book.

    David Allen wrote a great productivity book, Getting Things Done. Millions of people follow his philosophy for managing workload in an overloaded era and being productive with their time. That’s terrific. But Bluefishing isn’t about that. Bluefishing is about making things happen. Not checking things off your daily to-do list.

    Do you want people to say yes to you, instead of closing the door in your face? Do you want to stop feeling stuck, stop worrying about looking dumb if you try something that doesn’t work? Do you want to actually do all the things you’ve planned or promised? Do you want to know what it’s like to celebrate success after success after success?

    Do you want to know what it feels like not to be afraid?

    We’re all pretty much the same deep down, so I’m going to guess that you want what I want and what everyone I know actually wants. You want adventure, excitement, contentment, and fulfillment. You want to take care of your family, impress your clients, and have people think you’re pretty damn smart and effective. Maybe you even want to leave the world a little better place than you found it.

    What I’m about to give you in this book is advice from someone who can make anything happen for you. I say this humbly. I say this based on experience. I say this because I know how to do it, and I know you want to learn how to do this for yourself. So keep reading.

    Here’s a fact: Bluefishing has transformed my life and the lives of those who have used it into every shade of prosperity you could imagine. We’ve experienced extreme success, adventures, and actual, genuine contentment with our lives. All in spades.

    Everybody promises you success in ten easy steps. That’s bullshit, and you won’t hear it here. What I do, and what I’m going to teach you, is actually very basic. I warn you, though, it’s not without pitfalls and speed bumps. You can’t cower your way through life and hope to succeed; you’re going to have to stick your neck out a little. The only way to grow is to try things and learn for yourself what doesn’t work before you can find what does work. But you won’t be alone, and I’ll show you actual techniques that will change the way you look at everything. It’s less method and more mindset.

    Once you get it, you’re going to have this big aha! moment. I wish I could be there to see it on your face, to see the way you shift your stance, grow a tiny bit taller, and stop being afraid. You’ll start to see results, so you’ll keep practicing, and you’ll see more results. You’ll try new things and even cooler stuff will happen. When you really tap into Bluefishing, it’ll blow your mind.

    The good news is, none of the stuff I am going to teach you is rocket science. If it were, I wouldn’t be doing it. Where I come from, I had a less than zero chance of getting where I am today. But now I’m married to my soul mate, we have three beautiful kids, I have great buddies, a mancave full of motorcycles, and a job traveling around the world giving people tremendous joy and fulfillment.

    How did I get here? More important, how can you?

    Are you ready to learn the Bluefishing art of making things happen?

    Let’s do it.

    ONE

    KNOCKING DOWN WALLS

    I knock down walls. Pure and simple.

    I grew up an Irish boy in East London, the son of a brick mason. West End was posh, East End was by the docks. East End got bombed badly during the war and it had depressing estate houses (you probably call them tenements) all jammed on top of each other. You couldn’t walk around the block without seeing someone falling down drunk. It was rough. More than rough. If you don’t believe me, try pickled eel. I used to eat them right out of the Thames.

    I was a bricklayer with my dad. I hated bricklaying. It is one of the absolute hardest of all the construction trades. My father and nearly every man in my family did it, so of course they expected that I would too. I was a big guy even at an early age, so I had to carry the hod, a bloody big three-sided box for carrying a bunch of bricks around. It weighed about eighty pounds. The hod of bricks had to be hoisted on your shoulder while you climbed straight up the ladder. One mason needed at least one thousand bricks a day. That meant hard work, no slacking allowed, no whining. It was, literally, back-breaking work.

    I did this job all through my teens and I despised every day of it. My teenage self would clobber me now for what I’m about to say, but looking back (and now that I’m dry and warm and not covered in bruises and bits of cement) I have to admit that I’m glad this was my start in life. I learned a rock-solid work ethic, which is a key advantage in business and life and everything in between. Knowing hard manual labor gave me an edge, too. When you’re working in an office lifting up a phone or typing emails, I don’t care who the hell you are, that’s not hard work. Yes, there’s an art to negotiation, and brain work is tough. But when it’s five o’clock in the morning and it’s pissing down rain and you’re starting to crank up a cement mixer, that’s hard work, okay? It gave me something that many people don’t have.

    Believe me, back when I was actually doing it, I wanted nothing more than to get out. Not just because it was grueling work, but also because there was something wrong with the path others had chosen for my life.

    THAT’S FOR OTHER PEOPLE

    The worst part was that there was no getting out of there. There was no doing better, not for the folks from East End. That’s not the way people thought in my neighborhood. If you wanted something nice, if you wanted to dream big, you were told, That’s how the other half lives, not us.

    One time, my mom and I had to pass through Bond Street, the fancy and famously expensive shopping district across town in West End. My mom secretly loved to window shop as we walked by the posh stores. I could tell one day that she was trying to sneak a peek at a Gucci purse that was displayed under a glittering white light in the window. I said we should go look at it for her, and would you believe she refused to cross the street and look in the window.

    I could never afford those bags, she said in a stiff voice, there’s no point looking.

    Why? I asked, fearing the answer. I think I was about thirteen at the time.

    Steve, you know, we . . . Well, that’s for other people. She put her head down and hurried away from the shop, conversation over.

    I wanted to scream. In my head I was yelling Why! Why not? Why won’t you walk into that shop and take a look? Why can’t I do that? What is stopping us?

    I had a family that said, No, no, no, that’s not us. We’re this end of town, those people live at that end of town. So, they hunkered down and did their work and never looked up. And that was that.

    We all put up so many walls around us. I don’t just mean the brick ones my dad and I built back in the day.

    That day was my first epiphany. It was the first time I realized that life didn’t have to be that way. The first time I saw clearly that there was a different way to think. I remember being shocked to realize that most of the time, what holds us back is entirely in our heads.

    YOU DON’T DROWN FROM FALLING IN WATER, YOU DROWN FROM STAYING THERE

    I vividly remember the day—no, the second—that I knew I was done. It’s like a scene from a film frozen in time. I was nineteen years old and pretty beaten down about my lot in life. On that particular day, I had just carried my thirtieth hod up the ladder for the morning. I was at the top of the ladder and I looked down to see who was below me. No reason, just a glance. What I saw, in one suddenly clear moment, was my entire family tree. My dad, uncles, and cousins all down the line of ladders. That image, all of them straight down the line, burned itself into my mind. That was my future. They were me if I didn’t get out.

    I quit that night. My dad wasn’t happy about it, but he understood. He’s the one who always told me, No one drowned from falling in the water. They drowned from staying there. He had taught me to move on when something wasn’t working, and that’s what I did.

    So, by morning, I was out of a job and had to find a new way to make ends meet, but already I was breathing easier. I had nothing to lose and craved adventure. Luckily, I was afraid of boredom, not hard work, and by the end of the first week I had three jobs. I delivered cakes early in the morning, sold insurance in the afternoon, and worked the door at clubs at night. I was working more hours than I ever did in construction, but I was so hungry for new experiences that I didn’t care. Besides, everything compared to construction is a piece of cake.

    The most important thing I noticed in those first weeks was a wall

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