You Are Just One Great Ad Away From Success
By Martyn Cook
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About this ebook
The latest groundbreaking digital advertising tactics from Martyn Cook a leading Facebook™ Advertising expert and Digital Marketer.
From the author"
"For the last 10 years I have been advertising online. With millions of dollars spent and multi-millions dollars earned across a plethora of niches, categories and channels, I feel qualified to invite you to share in the findings and strategies that I’ve uncovered so far on my journey.
On my journey I have sold online items spanning clothing to jewellery, gadgets to dog collars, books, training courses, software and so much more - each with it’s own uniquely subtle approach.
This book contains distilled tactics and strategies that will stand the test of time - it has been written to remain current and relevant, even as the advertising platforms of choice change - the decisions, research and foundations will remain.
If you are new to advertising online, or a veteran - there are gems to be found among the pages.
I created this book to ease the burden of advertising online, to break it down, simplify and make it accessible to anyone boldly playing in the giant sand pit that is digital marketing.
It is my hope that you will take advantage of gems uncovered in this book, as well as your increased profits, pivot and turn your mind and resources to finding solutions to real problems, solutions that help improve the world!"
Some of the the topics covered inside:
Nailing your target and message to become irresistible to your audience
Thinking outside the box with your targeting choices
Constructing the perfect advert that stands out in a sea of noise
Cutting fat quickly - The tweaks you can make to your advertising decisions that will save more than 20% of your budget
Scaling winners fast and intelligently
The power of collaboration
BONUS: Mastering the art of happiness, whilst conquering online.
And much much more!
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Book preview
You Are Just One Great Ad Away From Success - Martyn Cook
Contents
Foreword and Introduction ?
Get Your Targeting and Message Right ?
Master Your Targeting Options ?
How To Construct The Perfect Advert ?
Cut The Fat Quickly - Your Ads Depend On It! ?
Scale Those Winners Fast ?
Use Every Advantage Available: Comments ?
Collaboration: Find Your Winning Team ?
Persistence: A Story About Grapes ?
Stand Out From The Crowd ?
Bonus: A Note on Happiness ?
Foreword and Introduction
Hey there internet marketer!
Thank you so much for sparing the time to get this far. Time is the only limited resource that we have - so it means a lot to me that you have invested it to get here.
I have an insatiable appetite for 3 things:
Helping people
Making Money
Food….
Now, 3 probably doesn’t take much explaining - but I WILL clarify, I mean really good, well made food, eaten with friends - then move on to:
1) Helping people - I don’t know how you are in these situations, but if I have even a drop of wisdom or information that can help a situation - I can’t keep quiet. It gets me into trouble sometimes - I’ll be out and about and I’ll overhear strangers nearby, tearing their hair out over some problem or another - but if I suspect I have a piece of advice, wisdom or contact in my brain that could help them - I’ll turn to them, risking rejection or rudeness, and share it … 8 out of 10 times - it goes well
You see, it is my personal belief, that those people in the above scenario will be a little bit better as a result of my meddling and they will pay it forward
- They will help someone else who otherwise they may have ignored. I might be living in a fairytale world, but let’s face it … WORST case scenario - I’ve helped a couple of people .. BEST case scenario - it starts a wave of unselfish helping of others and many many more people benefit as a result.
So, you’ve probably got it together - I mean, I doubt that you’re struggling with basic problems, in fact I would wager that you’re probably already doing better than most - and you know what? Take a second to congratulate yourself on that (because life is tough - so being above average is darn good) but I still want to help you - my mission with this book is for you to capture even 1 golden nugget idea, that catapults your digital marketing (and profits) forward as a result.
Why? Why would I want to create competitors? Why would I want to share my own secrets that have taken years and millions of dollars of advertising to discover? Because a) I believe in abundance - there is PLENTY to go around and b) I believe that you too will pay it forward
- but since your successes will be so much bigger - the goodwill that you pay forward will be much bigger too!
If I have the opportunity to help you make an extra 1 million dollars this year and you take that million dollars and