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Lançado em:
Mar 3, 2018


Everything you need to know to start understanding the world of horology and time management in one single book!

Lançado em:
Mar 3, 2018

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Why this Book


grew up in a family where time management was essential, and it was always part of the discussions in our daily life. The motto was hurry up because it is late. It was seldom late though. I’m not sure why, but my family has been always stressed by the concept of time. No matter whether we were going to school, preparing for a trip, going out for pizza or just for food shopping, it was always late... but late for what? The butcher was not waiting for us and the pizzeria was not closing till late. I was missing something, maybe the famous big picture.

So, I grew up thinking it was always late. I thought that maybe over time I was going to be more patient hence less stressed about time. It did not happen! Actually, the opposite. Age got me even more stressed. The older I get the less time I have, which means the less things I can do before leaving. There is no way to stop the time and it gets even worse. The world keeps turning as it did before, but the pace of change of everything is accelerating and I need to keep pace or catchup with it.

This is my relationship with time and the reason why I need to keep track of it. I’m obsessed with being on time because I want to make sure I get the most out of the (little) time I have. A watch, then is my needed companion for the journey of life. It helps me better planning and keeping on track during the day. A true passion that I then translated also into a job. It was actually the request of one of my kids, but this is another story.

My passion for time and watches led me better investigating both arguments. I’ve been through lots of personal and professional experiences and some have enriched me on the two specific topics. Some were very structured learning, other were only thoughts and considerations made post factum. I decided to put some order on those learning so, I started collecting and framing notes about watches, the horology industry and tips and techniques about time management.

Over time I then started realizing that other people could benefit from those notes. In particular, I noticed interest by people who are just approaching the horology world or entrepreneurs who struggle with time management or just curious minds and people looking for self-improvement. For this reason, I decided to put together the collection of notes and frame them around two topics: the first is about watches and the horology industry while the second is about time management and what we could achieve via improving the way we manage time. The two topics are at the same time independents and interlinked. For this reason, I tried to divide them into independent chapters – opposite to the structure of the usual books in which every chapter is linked to the previous one. The purpose is to help myself first and you, now through this book, better navigating through those two topics. You’ll notice that the first chapters are about watches while only the last nine chapters are more specific to the concept of time and time management.

Finally, the book is written in a very simple language and despite I tried to be direct to the point I might have done some repetition. Those are often done on purpose. In fact, I believe that for this topic the more we repeat the better it is. We tend to read a forget most of the things that relate to work-life balance and time management. Hence to ensure we engrain those concepts I referred to the advice of our Latin’s friends who used to say repetita iuvant!

Now it is your time to make the most of this book and go through the chapters that are furthermost relevant to you (or read them all). Happy reading!


The 25 Most Interesting Facts About Watches


The 25 Most Interesting Facts About Watches


here is a piece of history that always accompanies us – the watch! What is on your wrist (if you have one) is the result of thousands of years of research and development - Sumer and Egyptians are among the first to have developed and used watches. Since then every single culture or population in any geography started developing systems and devised to measure the passage of time. The first watches were leveraging the movement of the sun, water or sand and even the consumption of candles. Modern watches have nothing to do with the initial developments, but they are the direct consequences of that work and the many stories and anecdotes that came with it. You might expect that only scientist and technical people influenced the watch development, but you might discover that even movies had an impact. We could write an encyclopedia with those many stories, but I wanted to bring to you only our top 25 interesting facts – from historical facts to curiosities, anecdotes and even simple technical information.

In the following section you can find our top 25 most interesting facts about watches:

In the James Bond movies Sean Connery wears a Rolex Submariner while Daniel Craig wears an Omega watch. In the Bourne Ultimatum, Matt Damon wears a TAG Heuer watch. However, the self-claimed watch brand of the movies is Hamilton – they seem to appear in 151 movies from The Frogmen in 1951 (Robert Wagner – Frogman) to Interstellar in 2014 (Matthew McConaughey - Khaki Pilot Day Date; Jessica Chastain and Mackenzie Foy - Custom Murph Watch)

The earliest known example of humans measuring the passage of time via the current sexagesimal system (i.e. numeral system with sixty as base) relates to about 2’000 BC with the Sumer. The Egyptian divided the day in two cycles of twelve hours and measured the time with sundials (measuring changes on shadows position over time) for day time and water clocks for night time. Then the ancient Greeks started using the so-called clepsydrae that were measuring time with the passage of sand from one container to another.

Stanley Kubrick approached the American brand Hamilton in 1966 to ask them to make unique timepieces for his new, futuristic film 2001: A Space Odyssey. The Hamilton design team provided him with a wristwatch and a desk clock. Hamilton at that time had already introduced the first electric watch (1957, VENTURA) and in 1970 it leveraged the association with the movie by producing a functional wristwatch, the Odyssey 2001 and then the Pulsar with an LED display.

The pocket watch started to be known in 15th century but really became popular during Tudor times in the 16th century (as seen also in a portrait of King Henry VIII). The first pocket watches had one single hand showing the hours – minute hand started being used only in 17th century. Since then watchmakers competed to produce smaller and smaller watches that could be easily carried and in 1518, François I spent a fortune on two watches set in daggers.

Mechanical watches are generally less accurate than those with quartz movements (introduced in 1969). In fact, despite their beauty and complexity, the mechanical parts of those watches tend to gain or lose a few seconds over a period of time. This is because they are impacted by many forces (e.g. gravity) and some complications (e.g. tourbillon about 1930) might help mitigating this impact but cannot remove completely all the different factors. Notably also the quartz watches are not 100% accurate and might be impacted by other factors like temperatures and battery life.

The first wristwatches were intended for women while men were using the pocket watch. It seems that one of the first arm watch was made for Elizabeth I of England by Robert Dudley in 1571 while other claims that the very first wristwatch was made for Countess Koscowicz of Hungary by Swiss watch manufacturer Patek Philippe (about 1868) or by Breguet for Caroline Murat (about 1810)

The Omega Speedmaster was a favorite accessory in space! NASA astronauts wore the watch on their mission to the Moon (7 Apollo astronauts), and both American and Russian astronauts wore it for the first craft meeting of Apollo-Soyuz. 

Modern wristwatches, didn’t become popular and used by men until during the First World War. For the first time in history, men (soldiers) wore watches around their wrists which allowed them more freedom of movement. At about the same time the first series-production of wristwatch with alarm was done by Eterna.

Jacques Cousteau (1910-1997) is credited with part of the success of Rolex Submariner watches via bringing them to the attention of mass audiences in a 1954 documentary ‘The Silent World’. In the film he is seen wearing a Rolex Submariner, the first precision wristwatch developed for use undersea. The Rolex Oyster Perpetual Submariner debuted at the Basel watch fair the year that ‘The Silent World’ came out. Interestingly the first watch with water-resistant (screwed) case seems to be due to François Borgel (about 1880).

The first modern chronograph was invented by Louis Moinet in 1816. In 1844 Adolphe Nicole's updated version of the chronograph was the first to include a re-setting feature which now allowed successive measurements, unlike the constantly moving needle in the original chronograph.

Tissot introduced the first mass-produced pocket watch as well as the first pocket watch with two time zones in 1853 and the first anti-magnetic watch in 1929–30. The first known wristwatch with a perpetual calendar was manufactured using a pendant watch movement by Patek Philippe (about 1925). About 1930 Emile Borer made the first self-winding wristwatch whose unidirectional rotor swung in a complete circle: the Rolex Perpetual.

In the early 1950s a joint venture between the Elgin Watch Company in the United States and Lip of France laid the groundwork for the quartz watch. Although the Lip-Elgin enterprise produced only prototypes of battery operated watches, in 1957 the first battery-driven watch in production was the American-made Hamilton 500. In 1962, the Centre Electronique Horloger (CEH) was established in Neuchâtel to develop a Swiss-made quartz wristwatch, while simultaneously in Japan, Seiko was also working on an electric watch and developing quartz technology.

Also known as a magnifying lens, the Cyclops eye is incorporated into the watch crystal and lies above the date window to make viewing the date easier. The concept was conceived of in the early 1950s and often, today, is used to magnify other information on a watch.

The Patek Philippe Caliber 89 was the world’s most complicated pocket mechanical watch (till Sep 2015). Crafted in 1989 it’s made from 18-carat gold, has 24 hands, 1,728 components in total and 33 special features, including a thermometer and a star chart. However, the most complicated mechanical watch is made by Vacheron Constantin (model 57260). Boasting 57 complications and a wide array of functions, it contains over 2,800 components, each one hand-decorated by one Master Watchmaker using traditional techniques.

A yacht timer (also referred to as sailing watches) is a watch specially designed for sailing races. This watch features a 10-minute countdown to be used for preparing for the start of a yacht race. Some yacht timers offer a different color for the 10-minute countdown and the final five-minute countdown.

Sir Edmund Hillary famously wore a Rolex during the British Himalaya Expedition of 1953, where he was the first to reach the peaks of Mount Everest. Seven years later in 1960, the US Navy sent a submarine 35,798 feet below sea level. The Rolex watch was attached to the outside of the vessel and survived intact, without losing accuracy by even a second. In this context worth also mentioning the Sinn UX which has a case that can withstand dives down to 12,000 meters and temperatures between -45°c and +80°c.

Watches, when displayed in shops, are often pre-set to show the time at ten minutes past ten o’clock or sometimes ten minutes to two o’clock (Happy Time). When displayed at that time the hands on the watch face resemble a smiley face. This helps to subconsciously raise the customer’s mood, which subliminally encourages them to make a purchase.

The uni-directional bezel found on top-notch dive watches is there as a safety feature. The one-way bezels turn counterclockwise only so that if the watch

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