Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
    Unavailable
    Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
    Unavailable
    Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
    Ebook432 pages5 hours

    Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

    By Tom Sant

    3.5/5

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.

    Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs.

    In Persuasive Business Proposals, he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You’ll learn how to:

    • attract prospects’ attention and speak to their needs;
    • ask essential questions for qualifying opportunities;
    • “power up” cover letters and executive summaries;
    • overcome “value paranoia”;
    • incorporate proof into a proposal;
    • and write winning renewal contracts.

    With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes you step-by-step through a highly effective process for writing customized packages that capture new business.

    LanguageEnglish
    PublisherThomas Nelson
    Release dateApr 30, 2012
    ISBN9780814417867
    Unavailable
    Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
    Author

    Tom Sant

    TOM SANT is a renowned proposal consultant, whose clients range from small entrepreneurial operations to Global 500 companies, including General Electric, Microsoft, Lucent, and Accenture. He is the creator of the world's most widely used proposal automation systems, ProposalMaster and RFPMaster.

    Read more from Tom Sant

    Related to Persuasive Business Proposals

    Related ebooks

    Composition & Creative Writing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      The Thinksales Approach

      Jun 17, 2018

      The Thinksales Approach
      1 min read

    • Article

      A Marketer’s View

      Mar 30, 2022

      A Marketer’s View
      4 min read

    • Article

      Make Your Time More Valuable

      Apr 12, 2022

      Make Your Time More Valuable
      2 min read

    • Article

      The Highlights

      Mar 20, 2018

      In a complex business environment, specialists offer peace of mind to marketers who are looking for expertise and quality work. But in a resource-constrained environment, there is a tension between getting access to those specialists and having to pa

      2 min read

    • Article

      Got To Be in To Win

      Mar 30, 2022

      Got To Be in To Win
      3 min read

    • Article

      The Future Of Advertising

      Mar 20, 2018

      DIGITAL DIRECTOR ACCENTURE INTERACTIVE NEW ZEALAND Are traditional agencies still match fit, when considering agency-client partnership models, ownership of strategy and consultancies? For the modern CMO, customer experience is at the core. Brands a

      7 min read

    • Article

      Both Sides Now

      Mar 20, 2018

      Many agency suits, strategists and even creatives switch from agency to client side at some point in their career. Maybe it’s the ability to focus on one thing and do it well or the opportunity to call the shots on what gets done. Often, it’s just th

      3 min read

    • Article

      Louise Bond Phd

      Jun 18, 2017

      There are multiple ways you could approach this question, but I’ll focus on one thing in particular. We all know that what we do is becoming more and more complex every day. As a consequence of that, the resource and talent we’ll need is going to be

      8 min read

    • Article

      The Future Of Media

      Jul 7, 2019

      It’s quite confronting being forced to think five years in the future let alone what might not even be around in that time. A quick glimpse into the future is both exciting and terrifying all at once. I think the biggest things that will suffer/impro

      7 min read

    • Article

      Three Different Approaches To Franchising Your Business

      Apr 22, 2019

      IF YOU have a successful business of any kind, then looking at the success of homegrown franchises like Columbus Coffee, Green Acres, Harcourts, Paramount and Carpet Court can be inspiring. These brands testify to the success that can be achieved thr

      3 min read

    • Article

      Too Much, Too Quick

      Jul 11, 2019

      Too Much, Too Quick
      7 min read

    • Article

      Journey

      Jul 1, 2021

      Journey
      6 min read

    • Article

      Brain Trust

      May 15, 2019

      The $64,000 question! I would start with customer strategy rather than executional tactics, to determine what technology is actually required to make customers’ lives easier. You can’t ever know what the customer really wants unless you conduct resea

      4 min read

    • Article

      When Should You In-house?

      Oct 7, 2019

      Here to stay, in-housing has moved beyond its infancy days to enter a more mature point. Before going full steam ahead though, there are few things clients should consider to make sure it is the right decision for them. To be honest, I think you’ve g

      1 min read

    • Article

      Perception Reality

      Mar 27, 2017

      Perception Reality
      13 min read

    • Article

      JOSH MOORE Y&R NZ

      Mar 27, 2017

      JOSH MOORE Y&R NZ
      7 min read

    Reviews for Persuasive Business Proposals

    3.5/5

    8 ratings1 review

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 5/5
      Super well written with frequent yet brief explanation of reasoning behind certain tactics. There are so many books on proposal writing (I have unfortunately browsed 25+ here on Scribd), and when you come across one that holds your interest, despite the most boring subject, and is written in a way you WISH you could write, feel thankful and go outside-- your search is now complete. This is that book.