The Social Media Guide
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About this ebook
Today you're faced with a lot of options when it comes to launching your social media presence. Twitter or Facebook? Linkedin ? Instagram or Pinterest? How about all of them? It's difficult to determine which platform is best for your business if you don't know a thing about them or their strengths.
I guide you through the most fundamental strategies for some of today's biggest social platforms. I present you with a very practical approach to each social network and answer some of the biggest questions businesses have. This is definitely a must-read if you're just beginning your social media journey.
Without an audience, there's not much use for a social media strategy. In today's marketing age, your audience matters more than ever. Every business needs one to survive. It's how you discover and forge loyal relationships with customers. But in many cases, businesses treat their audiences like afterthoughts rather than assets. A bottom-up strategy for creating a foundation, building your assets, attracting followers and integrating social media and blogging. It's a great resource for beginners as well as seasoned professionals looking to improve.
Your priority isn't to sell a product, but rather help someone discover how your product solves their problem. By focusing on helping, you'll develop stronger relationships with more loyal customers than if you focus solely on selling.
When you consider the selling power of sites like Facebook and Twitter, that stat might seem surprising. i provide you with all of the information and tools necessary to engage customers in a digital world. My advice is practical, concise and helps you leverage the human side of your business.
Currently more than 500 million Tweets are composed each day on Twitter and 80 million photos are shared daily on Instagram. To add to it, more than 30 billion pieces of content are shared on Facebook each month. To say consumers are overloaded by information would be an understatement.
Beyond sales, a social media marketer must keep an eye on Tweets, shares, Likes, Pins, regrams, revines, clicks, unlikes and much more. With so many measurable metrics, it's easy to lose sight of what truly matters. Success isn't getting 1,000 Retweets of a funny picture you posted. Instead, great social media is about providing value to your customers.
It was recently determined that people lose concentration after only eight seconds, leaving marketers with a very small window for impact. As a result, images were adopted as a way to work around our diminishing attention spans.
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Book preview
The Social Media Guide - harkamal preet pal singh ubhi
Harkamal Preet Pal Singh ubhi
The Social Media Guide
Tactics, Tools, and Strategies for Business Success
This practical guide is written for marketing professionals, PR professionals and entrepreneurs who want to grow their businesses and create success.
Learn how companies, non-profits and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.
Copyright
Copyright 2016 Harkamal Preet Pal Singh Ubhi
All rights reserved.
No part of this book may be used or reproduced by any means, graphic, electronic, or mechanical, including photocopying, recording, taping or by any information storage retrieval system without the written permission of the publisher and/or author except in the case of brief quotations embodied in critical articles and reviews.
This book includes some fiction. Some of the characters, names, incidents, ideas, and dialogue in this book are either the products of the author’s imagination or are used non- fictitiously.
ACKNOWLEDGEMENT
I WOULD LIKE TO EXPRESS MY GRAITITUDE TO THE MANY PEOPLE WHO SAW ME THROUGH THIS BOOK; TO ALL THOSE WHO PROVIDED SUPPORT,TALKED THINGS OVER ,READ ,WROTE, OFFERED COMMENTS,ALLOWED ME TO QUOTE THEIR REMARKS AND ASSISED IN THE EDIING ,PROOFREADING AND DESIGN.
I WOULD LIKE TO THANK MY FAMILY WHO SUPPORTED ME AND ENCOURAGE ME IN SPITE OF ALL TIME IT TOOK ME AWAY FROM THEM .IT WAS A LONG AND DIFFICULT JOURNEY FOR THEM.I WOULD ALSO THANK MY TEACHERS (E.r Ashish Sharma, M.s Sonam Jain) AND COLLEGE FRIENDS(jaiprabha , karanvir , davinder , sunita , sheetal). LAST AND NOT LEAST; I BEG FORGIVENESS OF ALL THOSE WHO HAVE WIH ME OVER THE COURSE OF THE YEARS AND WHOSE NAMES I FORGET TO MENTION.
Digital marketing certificate
About Author
2017-06-20-07-52-36-361harkamalubhi@gmail.com www.facebook.com/harkamalpreetpalsinghubhi www.harkamalubhi.in
Welcome.
When you follow these techniques into your life you change your life for the better. You will attract Health, Wealth, Happiness and Success.
Wishing you every success, Harkamal Singh
"Anything I can do, you can do also, and even greater
things thereof."–Jesus
Free yourself of the negative attitudes that block your path to wealth.
A Word from the Author
HARKAMAL PREET PAL SINGH UBHI Founder of Ubhi Consultant. I was born in India, Punjab, in Small city (Phagwara).i am B.Tech graduate. A researcher (hybrid system, turbines & Alternators). I am passionate about the internet, writing, reading, and public speaking.
I won many prizes in school/colleges activities. At IIT Roorkee cognizance event in 2015, 2016 year i won 5 prizes. A National Level player of air pistol shooting (A sportsman).
My confidence level built up in such a way, I never afraid of taking risk. I am energetic and full of life, loves motivating, mentoring, coaching and helping other people.
I was among millions who struggled, failed and surged ahead in search of success, happiness and contentment.
All i had was an undying learning attitude to hold on to. Rowing through ups and downs, it was time that taught me the true meaning of my life. I am able to share the secret of my success with the entire world. My urge of helping people and doing something good for the society that inspired me to take the initiative of changing people’s lives.
The starting point
As young guy, I started doing everything i could. Right from joining a multi-level marketing company. I left no stone unturned. Like every middle class guy, i have bunch of unclear dreams and a great vision of goals in my life.
I believe ‘To Never Fear of Failures’ &"If you have more than you need As a result simply share it with those who need it the most.
My vision is to ignite and changing people’s lives and to help them succeed leaders.
Other book
Harkamal ubhi (Author and Entrepreneur)
+919041007096
http://www.harkamalubhi.in www.twitter.com/harkamalubhi https://in.linkedin.com/in/harkamal-ubhi-39a61292
NOTE
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Introduction
Planning and executing a successful social media marketing strategy is a tough task, the number of networks as well as the growing complexity of managing your presence across all of them means that as a business you need to approach social media marketing with some careful planning and a well-defined strategy to ensure