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    Email Marketing: A Step-by-Step System to Build Passive Income Using Email Marketing
    Email Marketing: A Step-by-Step System to Build Passive Income Using Email Marketing
    Email Marketing: A Step-by-Step System to Build Passive Income Using Email Marketing
    Ebook97 pages46 minutes

    Email Marketing: A Step-by-Step System to Build Passive Income Using Email Marketing

    By Tim Shek

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    About this ebook

    In one line, email marketing is how you send advertising and promotional messages through emails.


    Emails provide direct access to a vast market. Almost every person uses an email account. Hence, you can use this platform for cheap, fast and effective marketing. It allows you to connect businesses, products, and services to relevant consumers. And earn in the process too!


    Email is known among marketers as a highly flexible tool. You can create simple or flashy messages and send it to an extensive network with a single click. Emails can contain multimedia, texts, videos, links, images and many other features. The message generation depends on marketing goals. Some messages require simple texts, while others need links, images, and other flashy elements.


    Targeted marketing is the most significant benefit of email marketing. Other tools such as television, radio, or even print don't provide a precise demographic to target. However, this is not same as in email marketing. Personalized messages are created to focus different sets of consumers or individuals. Targeted lists are generated that includes past customers who present higher chances to respond to specific messages. Hence, email marketing gives high ROI to the campaign managers.


    Variety of tools, techniques, and efforts are required to enhance the pace of email marketing further.


     

    LanguageEnglish
    PublisherAbiprod
    Release dateMay 23, 2018

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      Book preview

      Email Marketing - Tim Shek

      needed.

      What is Email Marketing?

      In one line, email marketing is how you send advertising and promotional messages through emails.

      Emails provide direct access to a vast market. Almost every person uses an email account. Hence, you can use this platform for cheap, fast and effective marketing. It allows you to connect businesses, products, and services to relevant consumers. And earn in the process too!

      Email is known among marketers as a highly flexible tool. You can create simple or flashy messages and send it to an extensive network with a single click. Emails can contain multimedia, texts, videos, links, images and many other features. The message generation depends on marketing goals. Some messages require simple texts, while others need links, images, and other flashy elements.

      Targeted marketing is the most significant benefit of email marketing. Other tools such as television, radio, or even print don't provide a precise demographic to target. However, this is not same as in email marketing. Personalized messages are created to focus different sets of consumers or individuals. Targeted lists are generated that includes past customers who present higher chances to respond to specific messages. Hence, email marketing gives high ROI to the campaign managers.

      Variety of tools, techniques, and efforts are required to enhance the pace of email marketing further.

      Different kinds of email marketing

      Direct emails

      As the name suggests, these types of emails provide direct information regarding a product, promotional offers or sales. Customers receive these messages along with a call-to-action and links. An interested customer then uses the connection to obtain products, coupons or other services.

      Newsletters

      Many customers subscribe to news, information and other messages. Companies send regular emails to such customers in the form of newsletters. Email newsletters enhance relationship building process to improve brand loyalty and customer retention. Marketers create messages in a conversational format to engage audiences towards the provided news.

      Transactional Emails

      These messages indulge customers in some kind of action. A customer can provide purchase confirmation or trigger some other transactional action. Marketers generally blend a sales pitch with transactional emails to engage customers in other products or services.

      The Benefits of Email Marketing

      A correct approach to email marketing can help you reach thousands of consumers on a weekly basis. It is all about creating a system in the beginning. Eventually, you become capable of sending thousands of messages consistently. Thus, it provides with multiple advantages such as:

      A targeted list of customers

      If you follow a systematic approach, email marketing always provides you relevant traffic. Relevant traffic means that you send messages to customers who are most likely to buy a product or services you are promoting.

      The process of email marketing starts with list creation. You generate multiple lists based on demographics that belong to product niche you have in mind. Your content, sales pitches, product promotions and other messages attain a directed pathway. 

      Hence, it would not be wrong to say that you never waste your time when it comes to email marketing. Relevancy lies at the core of this marketing

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