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    Set The Tone
    Set The Tone
    Set The Tone
    Ebook114 pages1 hour

    Set The Tone

    By Darrin Thompson

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    About this ebook

    For nearly two years, Darrin has been the sole audio engineer for a local radio show in his home town. The show, Minding My Business, is a show all about helping entrepreneurs succeed in the business of running a business.

    As Darrin listened to many of the business leaders who came on the show, eventually meeting them in person, and connecting with them through social media, he began to realize that many of the leaders were coaches, and speakers with powerful, life-changing messages. Many of them had taken to social media to share their message with the world. However, in many cases, Darrin noticed the missing ingredient that could truly unlock the potential of their messages and bring them the revenue they needed to keep changing lives. While their messages were on point, they needed to take their quality to a higher level! The videos they shot had poor audio, lighting, backgrounds, or all of the above. The audio on their CDs, podcasts, and other projects didn’t have that professional “polish” or “sheen” to it. Darrin heard and saw a need.

    Darrin began sharing tips with these leaders to help them improve their production quality, even attending conferences, and turning his hotel rooms into makeshift “studios” to record audio professionally for them so they could hear the difference. This effort only had a limited reach and impact though, and Darrin realized this. So he began shooting videos of his own to explain ways the leaders could improve their production quality. These videos covered various topics, mainly having to do with audio. However, through continued conversations and recording sessions with these leaders, Darrin saw an even bigger need. A step-by-step guide to help these coaches take their production quality to the next level! So in order to help more people at once, he drew on his 15+ years experience in the Audio/Visual production world to catalog best practices, tricks & tips, and recommendations on affordable gear into one publication — his first — Set The Tone!

    LanguageEnglish
    PublisherDarrin Thompson
    Release dateJun 25, 2018
    ISBN9780463639962
    Author

    Darrin Thompson

    I never in a million years thought I would ever write a book...it was the last thing on my mind really! But here I am, a published author now! Anyways...I absolutely LOVE working in the audiovisual field, and love making my clients look and SOUND great! I saw a need...I work with a ton of motivational speakers and life coaches who put out videos on social media talking about "getting to the next level in life" or "living the life of your dreams"...but their videos or audio recordings didn't suggest what they were saying because of poor production quality. In addition to that, I'm always asked "what kind of microphone should I buy?" or "how do you make it sound like 'X'"? Once and for all I decided to catalog this information in a very straight-to-the-point, concise, less-than-100-page read! Here you go coaches! My gift to you!

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      Book preview

      Set The Tone - Darrin Thompson

      SET THE TONE

      The Speaker & Coach’s Guide to Generating Massive Revenue Using Professional Audio/Visual Production

      by

      Darrin Thompson

      Smashwords Edition

      Published on Smashwords by:

      Clef Tone Grooves

      Bloomington, IL

      www.cleftonegrooves.com

      Set the Tone

      Copyright 2017 by Darrin Thompson

      All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise) without the prior written permission of both the copyright owner and the above publisher of this book.

      Smashwords Edition License Notes

      This ebook is licensed for your personal use only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you are reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the author’s work.

      CONTENTS

      Foreword by Dr. Ruben West

      Endorsement

      Preface

      1. Act Like a Director, Think Like an Audio Engineer

      2. Act II…Hold The Butter

      3. Lewis & Clark

      4. …And God Said, Let There Be Light… (Because Audio Was Already Working)

      5. Mic Check 1, 2, 1, 2…

      6. Inception

      7. Let’s Get To The Good Stuff

      8. Lemme Get That Anti-Shine!

      End Game

      Index

      Releases

      Good Sound Keeping Checklist

      Non-Disclosure Agreements

      The Original Tone Setter

      FOREWORD

      BY DR. RUBEN WEST

      Albert Einstein said you can't solve a problem with the same level of thinking that it took to create the problem. And for so many speakers and coaches and trainers who do live broadcast, the problem is they’re not making the money that they want to make. What I love about Darrin Thompson is he's come up with a way to figure out how to crack to code and solve that money problem.

      Imagine a diamond in a jewelry store that was just sitting in a box it wasn’t well lit, it wasn’t well displayed. What they know is they will never command top dollar for that diamond! So what they do is they put the right lighting on it, and they put it in the exact display case, and they have it wrapped in a black cloth so that it hides the background color and really illuminates the colors within the diamond. What Darrin does, is he shows us how to do the exact same thing with our message.

      How do we choose the right microphone? How do we choose the right lighting? How do we choose the right background set so that when we give our message, it shines like a diamond?

      This book is going to help you discover the new level of thinking that it takes to solve the money problem.

      Remember:

      QUALITY

      COMMANDS

      PAYMENT!

      That goes for diamonds, and that also goes for your message!

      ENDORSEMENT

      To establish yourself as an expert in the market place you must be able to deliver. Not just deliver but truly be able to deliver at the highest level! Being a coach, speaker, or both, the way in which we communicate is imperative to make an impact. Often times because of our passion for what we’re doing, we focus greatly on the message and content. Once the message is crafted and we’re extremely confident of it’s potential to impact, we forget one of the most critical pieces…

      We forget the how it will be heard! One of the best ways to ensure you’re able to optimize your message’s reach and delivery, is quality audio!

      Within the following work Darrin over delivers on the crucial steps you can take to separate yourself in the market place as you begin to position yourself within your given niche as an authority.

      A lot of times we can underestimate the overall quality of our works, not realizing this could very well have a lot to do with how our message is received by our audience. There is a wealth of information that Darrin provides for you to really be able to hit the ground running right out of the box ensuring your sound is in line with the strength of your message.

      Having an opportunity to work with Darrin & Clef Tone Grooves directly, he truly knows his stuff and is very passionate about his craft. When it comes to the quality audio and sound of my message, Clef Tone Grooves is indeed my go to!

      While you focus on providing life changing information and dropping the mic don’t hesitate to apply what’s on the pages within and Darrin’s expertise to ensure you really Don’t Drop The Mic!

      Darrin goes above and beyond in this piece just as he does in going the extra mile for his clients. I’m confident he can provide you with the same professional quality I’ve been able to add to my audio/visual digital products and more.

      Let’s BUILD!

      Cori G. Briggs

      Creator of The Builder’s Workshop

      Speaker | Author | Coach

      www.thebuildersworkshop.com

      PREFACE

      I’d like to personally thank you for investing your time in learning how to capture your audio/visual content in a professional way…but I can’t because I’m not there in person. So this next sentence is for you…

      Where ever you may be, whoever you may be — THANK YOU!

      By investing in this publication, you’ve invested in yourself, and investing in yourself is ALWAYS a good thing. It really means a lot to me that you’re taking time to learn just some of the basics behind producing better media for those whose lives you hope to change along the way.

      So one more time, THANK YOU!

      In an audio/visual production environment, one of the things audio engineers do is send a signal out to cameras and other devices to make sure that signal is being received on the other end. This is called sending tone. Do a search on YouTube for a 1 kilohertz sine wave sound, and you’ll hear that familiar sound I’m referring to. In addition to making sure the signal is being received, when audio engineers send tone, it’s a consistent audio source they can use to set levels on the devices receiving the sound. So you could say, that audio engineers set the tone. And much like audio engineers, when you, the motivational coach, host a conference, you too set the tone. When you create audio/visual content for your websites, and social media — you set the tone.

      For all the public speakers who are just getting started, building their brands — ultimately their careers, and who are learning to harness the power of audio/visual technology — I wrote this book to help you set the tone. I want to help you set the tone for how others perceive your brand, and by doing so, increase your exposure, expand your influence, and grow your revenue. What person, in business for themselves today, doesn’t want that?

      But, with so many people playing in the digital space these days, how does one stand out?

      In a word: quality.

      In actions: deliberate.

      With your media: well produced — Tone setting! Know your purpose.

      I am a strong believer that in today’s competitive environment, you have to actively start thinking of the quality of your audio/visual content as part of your brand. I say actively because far too many people treat their content quality as an afterthought. When people overlook the importance of audio/visual quality in their branding they’re overlooking the impression they’re leaving on their audience. If you commit this sin in this digital age, you’ve overlooked your brand. Your tone is out of whack!

      Now some people may be savvy enough to know that they need to look good on video and have decent lighting, and maybe even a nice camera to boot. But even in that camp, while folks concern themselves with how good they look on camera, audio quality is almost never considered,

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