WonderWeb2...Bridging the Sales Void: A Strategic Vision for Website Success; Transform your Website into the Ultimate Selling Machine
By David Lagone
()
About this ebook
“Wonder Web 2...” provides the strategy to transform websites into powerful sales tools. Featuring timeless innovative ideas and strategies, the results will be exhilarating as you experience a dramatic growth in your website sales. The concepts presented ideally dovetail with your direct selling efforts and when used personally should also help you achieve a new level of confidence and success.
A key driving force behind this website (and personal) sales transformation is a new concept to powerfully sell yourself, your company, your products, and your services. It is the missing link that allows websites to transform into powerful selling machines. This book helps you to fully implement the visionary strategy that will prime every website page to SELL, SELL, and SELL more!
This book addresses the issue of inattentiveness and the lack of sales control over the website visitor. It lays out a simple, elegant strategy to take control of the sales process and, with it, the focus of the visitor; all while positively impacting sales in a dramatic way!
“Wonder Web” compels you to stop, reflect, think and, ultimately, rush to action. It will guide you through the website content transformation process. Its numerous ideas and examples are designed to positively impact your sales; providing you with a significantly higher percentage of visitors that buy from you, while also frequently “buying up.”
Embracing and integrating into your website the novel ideas and sales strategies advanced in this book will have a dramatically powerful and positive influence on all your other sales efforts. Your ads, brochures, and other sales materials will incorporate these ideas, as will your direct sales force as it embraces key innovative sales ideas provided in the book.
Whatever type of website you have...the benefits to be gained from “Wonder Web 2...Bridging the Sales Void: A Strategic Vision for Website Success” are astounding. The winning website content strategy will show you how to “Transform Your Website into the Ultimate Selling Machine”!
David Lagone
As a business consultant for his firm, “Strategic Vision Business Consultants,” Mr. Lagone has earned a reputation as an innovative thinker, a master strategist, a consummate problem solver, and a turnaround specialist. He is most dynamic when developing innovative strategies to enhance his clients’ financial wherewithal. Mr. Lagone has been increasingly called upon by his consulting clients to revitalize and/or jump-start websites. His entrepreneurial experience and consulting work provide the foundation for his visionary perspective on strategic website content innovation designed to dramatically increase sales and profitability as presented in his book: “WonderWeb...Bridging the Sales Void: A Strategic Vision for Website Success.” Mr. Lagone earned a B.S. in Management from Rensselaer Polytechnic Institute and an M.B.A. from the University of Chicago. He embarked on a fascinating career starting with strategizing and implementing an explosive growth in sales for a mid-sized manufacturing company and then an entrepreneurial path as CEO and President of several companies involved in manufacturing, reselling and retailing. His diverse experience has included drilling and operating oil and gas wells, acquiring oil production, building and operating natural gas transmission lines, raising investment capital through a subsidiary securities firm, and investment financing. One of his companies consulted on technological solutions and resold computer hardware to major corporations. While involved with merger and acquisition activities, he gained a reputation for developing strategies designed to maximize value for sellers and minimize acquisition prices paid by acquirers. He ultimately has settled into his most natural environment, consulting for clients on matters of mergers and acquisitions; revamping or refining sales and marketing strategies; providing cost cutting solutions; asset optimization and utilization; and, as noted above, website content transformation, all of which dramatically grow sales and profitability. On a personal level, Mr. Lagone’s exercise regime includes step aerobics, walking and, when time allows, tennis, racquetball, golf, and skiing. He particularly enjoys the company of his family...his beautiful wife, four daughters and son, and one granddaughter-a little bundle of special goodness and joy (with twin grandchildren on the way); along with his mother, three sisters, his brother-in laws, and son-in-law, all of whom make life so very special! You are cordially invited to visit strategicvisionbc.com and are welcome to contact Mr. Lagone at dlagone@strategicvisionbc.com.
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WonderWeb2...Bridging the Sales Void - David Lagone
WONDERWEB 2…
BRIDGING THE SALES VOID:
A Strategic Vision for Website Success
Transform Your Site into the Ultimate Selling Machine!
David Lagone
WonderWeb 2…Bridging the Sales Void:
A Strategic Vision for Website Success;
Transform Your Site into the Ultimate Selling Machine!
Copyright © 2018 David Lagone
All images © David Lagone
All rights reserved.
A Strategic Vision Publication; www.strategicvisionbc.com
Printed by CreateSpace
First Printing 2018
Books > Education & Reference > Self Help
Books > Education & Reference > Sales
Books > Education & Reference > Creativity
Books > Education & Reference > Website Content
ISBN-13: 978-1720420460
ISBN-10: 1720420467
All rights reserved. No part of this book may be reproduced or transmitted in any form by any means electronic, mechanical, photocopying, recording, scanning, or otherwise, without the prior written permission of the Publisher, except for brief quotations in critical reviews or articles. For obtaining permission for reprints and excerpts, contact: permission@strategicvisionbc.com. For all general inquiries, contact: service@strategicvisionbc.com.
CONTENTS
(The Opening Segment): Why WonderWeb 2… Bridging the Sales Void: A Strategic Vision for Website Success
Preface
Introduction
Websites: The Sales Role: Section I
The Logic of Building a Website That Sells: Section II
The Need to Create a More Powerful Website: Section III
The Missing Link for Website Success:
The Why Us
Page: Section IV
The Hub of the Website: The Home Page: Section V
The Products and Services Page: Section VI
The What’s New, Hot, and Special Page: Section VII
The General Company Information Page: Section VIII
About Us (Company and Key Personnel): VIII-A
Price Assurance Program: VIII-B
Exchanges and Returns: VIII-C
Sales Tax: VIII-D
Shipping and Handling: VIII-E
Gift Cards and Registries: VIII-F
Confidentiality: VIII-G
Special Information for the Trade: VIII-H
Employment Opportunities: VIII-I
Frequently Asked Questions (FAQs): VIII-J
Other Items: VIII-K
The Contact Us Page: Section IX
Conclusion: Section X
(THE OPENING SEGMENT)
WHY "WONDERWEB 2…
BRIDGING THE SALES VOID:
A Strategic Vision for Website Success"?
Dramatically Increase Your Website Sales While
Building Strong Customer Loyalty,
Develop Repeat Customers Who Will Also Be
Powerful Referrers of Your Site!
This Book Features the Following Innovative Website Content Strategy Insights for You to Transform Your Website into the Ultimate Selling Machine:
Dramatically Increase Your Sales and Customer Loyalty!
Turn Your Website Visitor Exits
into Customers Who Buy!
Substantially Increase the Percentage of Your Website Visitors that Buy!
Increase Your Dollar Amount Per Order!
Develop Loyal Customers that Repeatedly Return to Your Website!
Gain a Customer Base that Passionately Refers New Customers to your Website!
Convert Mundane Company Policies from Negative Sales Issues into Vibrant Sales Tools!
Reposition Your Website from a Boring, Non-Engaging, Snooze Fest into an Interesting, Enjoyable, Relatable to Visitors, Sales Oriented Vehicle!
"WonderWeb 2… provides you the insight and tools necessary to transform your website into an exciting, vibrant sales extension of you and your company. In the process, you will create your own
WonderWeb"… a powerful sales machine!
"WonderWeb 2…Bridging the Sales Void: A Strategic Vision for Website Success" differentiates itself from all other books, whether they focus exclusively on websites or other venues of sales, in that it presents you with a viable and fundamental strategy for sales success. Although this book applies sales logic to website content, it is just as applicable to individuals and direct sales efforts.
This book offers new, exciting, and innovative ideas on how to transform your website into a true selling machine. For some exciting examples, please refer to Sections [IV-IX]: the Why Us Page
; the Home Page
; the Products and Services Page
; the What’s New, Hot and Special Page
; the General Company Information Page
; and the Contact Us
Page.
The applications presented here are powerful and far reaching. The natural extension will be to ultimately incorporate these ideas into your company’s overall sales strategies along with your sales materials, brochures, ads, etc., creating a far more efficient and effective approach, and improved results! The financial windfall to your company should be extraordinary through increased sustainable sales as well as contribution and profits!
Most business and personal websites underperform as sales vehicles. The purpose of this book is straightforward: to enable you to convert your website into the Ultimate Selling Machine
by providing you with the necessary strategies and insight to dramatically increase your sales results. The key is to refocus and transfer your sales expertise to your website. In doing so, you will create a lean-mean-selling machine!
If your goal is merely to attain a one-time sale
; you are satisfied with the sales results, even when a considerable number of visitors fail to buy from you; and you are not concerned with perhaps a potential economic downturn or the possibility of poaching
by a price-cutting or desperate competitor, then fine. However, have you maximized your selling opportunity by converting as many visitors into customers as possible; succeeded in enticing customers to purchase up
and more than initially intended; induced visitors to return to your website in the future and refer others to you? Wouldn’t it be more appealing if your sales could be significantly greater with the same traffic that you currently generate? If you are not even close to maximizing your website’s sales potential, then your website is failing you!
This book focuses on how to make each visit to your website as successful and profitable as possible. It provides insight on how you can revise your website content to build a larger and loyal customer base: one that repeatedly returns in the future and that actively provides referrals on your behalf. Various ideas and strategies introduced here serve to entice visitors to push the Buy
button now before ever leaving your website to shop prices elsewhere; and when they buy, it will often be for more than they had initially contemplated.
The embedding of the strategies and logic presented herein into your website should provide eye-opening results. Noteworthy is that these website content strategies and innovative ideas are also applicable to all types of businesses and personal needs.
Of significant importance, there is a key missing link in just about every website; and if incorporated, will enhance and transform any website into a successful one. This missing link is the Why Us
page and it is discussed in the Why Us Page
: Section (IV).
The concept behind the Why Us
page should be the driving force in developing optimal sales strategies for many businesses. Applying the same strategies to the website will yield similar outstanding results.
The powerful sales techniques, when incorporated into your website, will also dramatically increase the percentage of visitors who buy from you before leaving your website. There will be visitors who need to leave your website to obtain final purchase approval from a boss or the purchasing department, or agreement to proceed, perhaps from a spouse; but the return rate will be astounding!
WonderWeb…
will provide you incredible insight into how to expand your sales base as well as broaden your influence of, and control over, your own business philosophies and strategies. Read on, think, extrapolate, and unleash all the power a website is capable of yielding. This book should prove to be an enlightening experience!
[This book is directed at start-ups, and small and mid-sized businesses. However, large companies may also gain a great deal by adopting the concepts presented herein. In addition to the obvious benefit of transforming the website into a powerful selling tool that will also positively influence direct selling efforts, upper management may also use the website to gain control over its company’s policies and philosophy, while clearly presenting the company’s goals. The website is the most powerful means to convey the desired messages to all employees (while also positively impacting all visitors). This has profoundly favorable implications for all companies regardless of size.
In addition to website applications, the insights contained herein may be successfully applied on a personal level. We all sell… whether to employees, employers, customers, spouses, friends, families, and so on. With a little imagination, replace website
throughout the book with you.
Adapt specific website concepts to your real-life situation. Create a Why You
page and powerfully sell yourself, your positions, and ideas!]
Return to: CONTENTS
PREFACE
A business survives and thrives by selling its product line and/or services as well as its customer service and customer interaction philosophy. For optimal sales results, a company must define its markets and exploit its strengths in those markets.
Transforming your website, as discussed in this book, represents a key step forward in propelling your business toward greater financial success. As such, the website should be one of the most important sales venues at a business’ disposal. Yet most websites fall woefully short of their potential and epitomize a failing of most businesses that needs immediate attention.
Many may exclaim disbelief and declare that they are part of the exception. After all, their websites are beautiful and feature all the latest bells and whistles
; and everyone loves it! To those who feel that way, read on and then decide if your initial reaction still holds. You certainly will no longer be confused or unaware when it comes to what the real role of a website should be and the power a website can yield.
Although this book focuses on the business website, the transition to individuals is seamless. By changing the scenario slightly, you should be able to readily adapt the strategies contained herein to your personal life.
[At the end of most chapters, there is a brief bracketed add-on commentary, just like this. Its purpose is to correlate the website discussion from that chapter with you, as an individual. It serves as a reminder how you too may also personally succeed by embracing those chapter ideas that ostensibly address websites.]
Return to: CONTENTS
INTRODUCTION
Certain critical website changes could have a huge
positive impact not only on website sales, but company-wide sales as well!" (From: Why WonderWeb…
- the Opening Segment)
Although this book focuses on the website, if you grasp the underlying logic for creating success, it will open-up a world of possibilities on both a business and personal level.
Reading WonderWeb 2…
suggests that you are curious and willing to expand your horizons. Truly understanding the concepts and logic, embedded within, could help to transform your way of thinking in a brilliant
manner. That is a bold claim that needs explaining.
The key to your overall success will be recognizing and implementing the logic underpinning the concepts, ideas and strategies that guide this book; and then successfully applying them to most aspects of life. If you seek outstanding results, the same logic presented here can be readily applied: to websites; to business, in general; and to your personal life. In doing so, you should be able to optimize the outcomes of all your endeavors.
On a business level, this logic can be applied whether you are running, buying, or selling a business. Personally, it is readily applicable to yourself in maximizing: your value (in a business sense); your position (in a business, community, or family-oriented way); and your relationships (family, friends, co-workers, associates, etc.).
"WonderWeb 2…" demonstrates how the website may be used by a company to gain control of the sales process, and of its company policies and philosophy. In analyzing a company, the financial and sales numbers provide certain information, but the website can speak volumes about its prospects. Unfortunately, very few websites are utilized optimally; and they fail to accomplish this.
The Why Us
page: Section IV is perhaps the most critical section in this book. It focuses on the means to optimize results. Just the process of developing the Why Us
page causes you to think in a way that yields more powerful