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    Risk Communication Applied to Food Safety Handbook
    Risk Communication Applied to Food Safety Handbook
    Risk Communication Applied to Food Safety Handbook
    Ebook160 pages1 hour

    Risk Communication Applied to Food Safety Handbook

    By Food and Agriculture Organization of the United Nations

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    About this ebook

    It further targets agriculture/agrifood and public health institutions, which frequently share governmental responsibility for food safety at the country and/or regional level.

    This handbook focuses on practical principles and best practices of risk communication to support risk management of adverse food safety events associated with biological, chemical or physical hazards. It addresses the use of risk communication in the process of risk analysis to manage both food safety emergencies as well as recurring food safety issues such as health promotion campaigns. Many aspects are applicable to effective risk communication in support of feed safety, animal health and zoonotic disease management.

    LanguageEnglish
    PublisherFood and Agriculture Organization of the United Nations
    Release dateNov 7, 2018
    ISBN9789251310793
    Risk Communication Applied to Food Safety Handbook
    Author

    Food and Agriculture Organization of the United Nations

    An intergovernmental organization, the Food and Agriculture Organization of the United Nations (FAO) has 194 Member Nations, two associate members and one member organization, the European Union. Its employees come from various cultural backgrounds and are experts in the multiple fields of activity FAO engages in. FAO’s staff capacity allows it to support improved governance inter alia, generate, develop and adapt existing tools and guidelines and provide targeted governance support as a resource to country and regional level FAO offices. Headquartered in Rome, Italy, FAO is present in over 130 countries.Founded in 1945, the Food and Agriculture Organization (FAO) leads international efforts to defeat hunger. Serving both developed and developing countries, FAO provides a neutral forum where all nations meet as equals to negotiate agreements and debate policy. The Organization publishes authoritative publications on agriculture, fisheries, forestry and nutrition.

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      Book preview

      Risk Communication Applied to Food Safety Handbook - Food and Agriculture Organization of the United Nations

      For further information on the joint FAO/WHO activities on food safety, please contact:

      OFFICE OF FOOD SAFETY AGRICULTURE AND CONSUMER PROTECTION DEPARTMENT FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS

      Viale Terme di Caracalla

      00153 - Rome, Italy

      E-mail: Food-Quality@fao.org

      Website: www.fao.org/food/food-safety-quality

      or

      DEPARTMENT OF FOOD SAFETY AND ZOONOSES WORLD HEALTH ORGANIZATION

      Ch-1211 Geneva 27

      Switzerland

      E-mail: foodsafety@who.int

      Website: www.who.int/foodsafety

      Cover photos (from left to right):

      © WHO/Francoise Fontannaz; © FAO/J. Thompson

      The designations employed and the presentation of material in this publication do not imply the expression of any opinion whatsoever on the part of the Food and Agriculture Organization of the United Nations (FAO) or of the World Health Organization (WHO) concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. Dotted lines on maps represent approximate border lines for which there may not yet be full agreement. The mention of specific companies or products of manufacturers, whether or not these have been patented, does not imply that these are or have been endorsed or recommended by FAO or WHO in preference to others of a similar nature that are not mentioned. Errors and omissions excepted, the names of proprietary products are distinguished by initial capital letters. All reasonable precautions have been taken by FAO and WHO to verify the information contained in this publication. However, the published material is being distributed without warranty of any kind, either expressed or implied. The responsibility for the interpretation and use of the material lies with the reader. In no event shall FAO and WHO be liable for damages arising from its use.

      The views expressed herein are those of the authors and do not necessarily represent those of FAO or WHO.

      WHO Library Cataloguing-in-Publication Data

      Risk communication applied to food safety: handbook.

      (Food safety and quality series, 2)

      1.Food Safety. 2.Risk Management. 3.Food Contamination - prevention and control. 4.Risk Assessment - methods. 5.Communication. 6.Handbooks. I.World Health Organization. II.Food and Agriculture Organization of the United Nations.

      ISBN 978 92 4 154944 8 (WHO)      (NLM classification: WA 701)

      ISBN 978-92-5-109313-9 (FAO)

      E-ISBN 978-92-5-131079-3 (EPUB)

      ISSN 2415-1173

      © FAO and WHO, 2016

      FAO and WHO encourage the use, reproduction and dissemination of material in this information product. Except where otherwise indicated, material may be copied, downloaded and printed for private study, research and teaching purposes, provided that appropriate acknowledgement of FAO and WHO as the source and copyright holder is given and that FAO and WHO’s endorsement of users’ views, products or services is not implied in any way.

      All requests for translation and adaptation rights, and for resale and other commercial use rights should be made via www.fao.org/contact-us/licence-request or addressed to copyright@fao.org.

      FAO information products are available on the FAO website (www.fao.org/publications) and can be purchased through publications-sales@fao.org

      TABLE OF CONTENTS

      List of figures

      Acknowledgements

      List of abbreviations

      INTRODUCTION AND PURPOSE

      Background

      Rationale for developing this handbook

      Purpose and target audience

      Scope

      Method

      Format and how to use the handbook

      References

      CHAPTER 1

      WHAT IS FOOD SAFETY RISK COMMUNICATION, AND WHY IS IT IMPORTANT

      Purpose

      1.1 What is food safety risk communication?

      1.2 Why is food safety risk communication important?

      1.3 The goals of food safety risk communication

      1.4 Challenges to effective risk communication

      1.5 Why is risk perception important?

      1.6 Use of food safety risk communication

      1.7 Stakeholders and target audiences

      Key references

      CHAPTER 2

      PRINCIPLES OF GOOD RISK COMMUNICATION

      Purpose

      2.1 Trust in information and regulatory institutions

      2.2 Principles of good food safety risk communication

      2.2.1 Openness and transparency

      2.2.2 Timeliness and responsiveness

      2.3 The importance of planning

      Key references

      CHAPTER 3

      KEY FACTORS TO CONSIDER BEFORE COMMUNICATING ABOUT FOOD SAFETY RISKS

      Purpose

      3.1 Understanding the nature of the food safety issue

      3.1.1 What is the nature of the risks and benefits involved?

      3.1.2 What is the nature of the hazard?

      3.1.3 Assessing the quality/certainty of the available data

      3.1.4 Understanding what can be done about the risk

      3.1.5 Anticipating and addressing unintended consequences

      3.2 Understanding target audience needs

      3.2.1 The cultural and socio-economic background of target audiences

      3.2.2 How to reach target audiences

      3.3 What is the history of the risk, and the political and media environments surrounding it?

      3.4 Understanding the communicator’s responsibilities for food safety risk communication

      Key references

      CHAPTER 4

      PUTTING FOOD SAFETY RISK COMMUNICATION INTO ACTION

      Purpose

      4.1 Knowing the target audience

      4.2 How to understand target audiences

      4.3 Stakeholder interactions

      4.4 Dealing with uncertainty

      4.5 Message development

      4.6 Choosing communication channels/tools/methods

      4.7 Interacting with the media

      4.8 Interacting with other countries and beyond

      4.9 Monitoring and evaluation

      Key references

      APPENDICES

      SUPPLEMENTARY MATERIAL

      Appendix 1: Rapid assessment of risk communication capacity

      Appendix 2: Risk perception assessment tool

      Appendix 3: Accessible writing – low literacy guidelines

      Further reading

      Web sites with relevant training materials

      Glossary

      LIST OF FIGURES

      Figure 1.1

      Components of risk analysis

      Figure 3.1

      Tailoring food safety information to different target audiences

      Figure 4.1

      Example of a good use of visual material for effective communication of food safety risk information

      ACKNOWLEDGEMENTS

      FAO/WHO is grateful to the international food safety risk communication specialists who participated in the handbook drafting workshop held in Rome in October 2013, and who reviewed follow-up drafts of the handbook, namely Ryan Baker (Health Canada, Canada), Andrew P. Benson (International Food Information Council and Foundation, USA), Lynn J. Frewer (Newcastle University, UK), Barbara Gallani (Food and Drink Federation, UK), William Hallman (Rutgers University, USA), Eunsook Moon (Korea Food and Drug Administration, Korea), Rose Omari (Science and Technology Policy Research Institute [STEPRI-CSIR]/EATSAFE, Ghana), Amy Philpott (Watson Green LLC, USA) and Laura Smiley (European Food Safety Authority, Italy). FAO/WHO is also grateful to specialists who contributed to the provision of feedback during the handbook pre-testing at the FAO/WHO "Regional Europe and Central Asia Workshop on Risk Communication Capability Building in Food Safety’’ held in Budapest in June 2015, namely Melinda Frost (WHO/International consultant) and Shira Tabachnikoff (European Food Safety Authority, Italy).

      The document was also peer-reviewed by Sharon Natanblut (Food and Drug

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